12 tips from Mark Zuckerberg

1. The prior goal.
To begin, we just have to set a specific goal - how much money we want to get from our website. I do not tell you a big secret if I say that in this life no one has achieved something by accident. Any success is purely the result of a goal that has set itself a particular person, but because it will be more significant than your goal, the more success you will achieve.
But remember that "big goal" and "impracticable" - it is a huge difference between the two!

2. Understand the total cost of advertising.
Initially, you need to be aware that each advertisement has a certain price, and if so, it also brings some income. Never advertising fast food restaurant will bring you more money than advertising "Chrysler." That's why I want to create a website, you knew in advance that the wider audience it is, the more attractive your site will be in the eyes of advertisers.

3. Preparation.
I have often talked about this, but still I repeat - any work on the site begins with the birth of ideas. And it's not just a desire, which can be described with the words "I want a website, the same as in ..." - here you substitute what the desired option. The best idea is the one that can be summarized as follows: "This has not happened, and I'll be the first."
However, the original idea is not yet a guarantee for successful business. In addition to it, you should know the answer to one question - "Does your website need to network users who have already seen everything there is to see in whose possession the billions of existing sites."

4. Testing.
Any Internet project, I would advise you to start with testing. Here there are two options - you can immediately send it to the network, to see the reaction of the users of your product: visit whether he needs and interests? Or run it a test version, invite to its assessment of independent experts. Not your friends and relatives, who will evaluate your site only from the way they treat you, and people who do not know you, and therefore will be able to evaluate your work objectively.
In any case, in 2-3 months you will get results that will judge all future commercial term project.

5. Investments.
Without money, alas, no serious Internet business is not possible. Even if you think you are - a good programmer or copywriter, or a photographer, or a master of promotion, you will still not be able to cover everything. So initially determine the amount you can put into your site. And the best attitude to this money is not as investment spending, and the means that with a probability of 99% you will lose.
In advance to accept the loss because only this will allow you to remain free in making decisions and in the works.

6. Evaluate the profitability of your site.
But before determining the sum of investments, think about how much money will bring advertising on your site. And to determine, given two options - minimum and maximum. Remember that the first few years of your reality will be the first option. So I suggest you start with a small investment, so that later, when the site will start to bring at least some income, it is directed to its further development.
Currently, the cost of advertising is determined exclusively themed site, so if you aim to create a commercial project, direct your attention to the scope of activities that bring the most out - real estate, banking, and education. Entertaining low-income projects, but it is possible that work on them, as well as their promotion, will give you much more fun than a site, the theme of which you are not interested and do not close.

7. Requirements for the design and content.
If we are talking about attracting advertising with multi-million dollar budget, we must remember that it on our website will place big companies, which are not only income and total return on advertising, but also to sites where their ads are placed, do not undermine their overall image. In this regard, strongly urge all of you to take the maximum attention to the content of your posted. After all, sometimes a phrase, word or picture, or frank plagiarism may become an obstacle to the transaction and for all to discredit your site in the eyes of advertisers. Your templates wordpress, if this blog should be unique to attract and to avoid the impression that this is where it was.

This point I would have called the point of "compliance", according to which your site should be equal in terms of reliability and trust of the users of the network digging or companies whose goods you will advertise on it. And remember, the higher the level of solidity and trust, the more income you will generate advertising.

8. "Who is next?"
And my own experience told me that for every advertiser is important not only all of the requirements to the site, about which I have told you, but someone who was advertised on the site or who have already placed their advertising on it. Just because you immediately have to abandon the idea that, say: today I will set this cheap and, most likely, fraudulent or violating the law publicity and tomorrow by investing money from her own website, has attracted more than respectable advertisers.

Remember that in this case you will have no "tomorrow" or "because" it costs you only once to do something like that, and serious advertiser will never enter into a contract with you, rightly arguing that advertising on your site can tarnish as it and its products.

9. The position of your site in the network.
I have heard many different opinions about when the site can be considered as an attractive advertising platform. But I will not recount them. I'll tell you what I believe myself - the real success comes only to those who not only fulfilled all of what I said in the preceding paragraphs, but whose site has leading positions in all search queries that may be of interest to your potential advertisers .

When they come into the network, and by typing the name of the goods (services) see that your site is higher than the site of their company, they simply can not not pay attention to you. What do you need? A lot of hard work, the site was interesting to those who would be potential customers of your employers. That's why I want to say to all of you: if you do not feel the strength to create a site of the first magnitude, then initially refuse attempts to cash in on it, as of the time you spend is wasted.

10. Net advertising department.
Of course, the easiest way to rid yourself of such work by hiring advertising manager or a publicity department. But first, I would not advise you to do this because at the initial stage and better to find advertisers, and to meet with them, and change (or not change) your site according to their requirements. After all, the knowledge that you gain as a result of this work is invaluable, so just criminal not get them.

And, moreover, the site - your child, the result of months of hard work and sleepless nights, and no manager would never worry about it as well as you.

11. Work with advertising agencies.
So advertisers have already seen your site and even to appreciate all its appeal for your business, but somehow not yet contacted you. What to do? Write them yourself? No, better to give this work to professionals. Make a presentation on their website and send it to all advertising agencies, which are only able to "reach out" and if they see you in the slightest opportunity to earn money, they will do everything to:

a) to place ads on your site;

b) that this ad was the most highly paid, because All advertising agencies working for a percentage of the transaction;

c) having a huge experience, will do anything to the advertiser paid just as much as is really worth advertising on your site.

And all this will eventually increase your profits, even with the loss of interest taken the advertising agency, dozens of times.

Or just 12. Know how to wait.
And sometimes the best strategy to attract expensive advertising is quietly waiting. No, you do not have to lie on the couch and wait for the advertiser to knock on your door. You must have a lot of fun and work on your site, making it better and better. And then certainly the day will come when the advertiser will contact you to make an offer you can not refuse.

After all, in the end, mainly in the success of any Internet project are not the actions that you take around it, and how you are doing the project itself. After all, he - it consists of the set of quality terms - and determine the profit brought by them.