8 reasons to quit his job

1. You depend on the boss.
Count how many people can ruin your life with one solution. If you work for someone else, most likely, there is one person on whom you are strongly dependent. It's your boss.

Someday he will take advantage of this opportunity. How to stop him? Spread risks. Let these people will be much, but the action of each of them individually should not hurt you much.

2. Corporations do not care about you.
Recently, the news editor of a major publication complained to me: "Our authors have taken fashion to provide your twitter under publications. On their tweeters signed by many people, and the authors are beginning to demand a raise. "

"So what's the problem?" - I asked. "Do not you want your authors were popular and respected in the web?"
"No. We are a news publication. We do not want to grow the stars. "

In other words, his job was to destroy the career aspirations of its employees. He would even prefer that the authors worked less and less, just to have loyal and continued to work on the same terms.

3. More money does not mean more happiness.
Studies show that the increase in income increases the level of happiness by a small amount. Or does not increase at all. Let's say your salary is $ 2,000. It increased by $ 500. You buy a new computer, sofa, TV a little more. And then wonder: "Where did the money go?"

Do not hold the job for the sake of gain. It will not save you from the fear of the future. The real value of free time and have the opportunity to go to work when you want.

4. Do not rely on a pension.
I do not care about the size of my pension savings. Pension - a myth. She eats inflation and incompetent managers of pension funds. Even under the most optimistic scenario did not allow pensions to live the way you live now.

The only way to avoid it - work not to retire, but for themselves. Anyone can be an entrepreneur. Even quite small, with only one man in the "state" - himself.

5. Excuses.
"I'm too old." "I'm not is creative." "I have children." All this is just words.
Once I was at a party. I was approached by stunningly beautiful woman and said, "James, how are you?"
"WHAT? Who is she? "- Flashed through my head. I returned the greeting, and myself continued to wonder why it appealed to me. I was too ugly. About who she was, I knew only a few minutes.

Six months ago, her old-fashioned dressed woman fired. She went to collect things, and burst into tears. Blurred figure, a view of the 30 years older than the actual age, and now this ... She continued to cry until I realized that this is the beginning of a new life.

In the film, George Lucas «THX-1138" shows a similar situation. People live underground in a totalitarian society. They say that on the surface of the radiation. One of the residents named THX-1138 runs out. And finds that there is no radiation. There the sun is shining and life is good.

6. To move small steps normally.
"I can not just walk away! - People usually say. - I have something to live. " I agree. Nobody says that it is necessary to leave the same day. Before you run a marathon, people learn to crawl, then walk, then run. Then they train every day and only then have a chance to beat the marathon.

Start with the list. Write down your goals and work on them every day.
Mercenary work is never give plenty. But you will not understand this until you break out.

7. replace you.
New technologies, outsourcing, outstaffing wash away the ground from under the middle class. Most professions that existed 20 years ago, is now gone. In 2008-2009, during the crisis, many have reduced. New jobs in exchange does not appear.

I am a member of the board of directors outstaffing companies with a turnover of $ 600 million. I see a reduction in all sectors of the economy. In the opposite direction there is no movement.

8. The idea of ​​the middle class is dead.
A few weeks ago I went to visit his friend, asset manager at a trillion dollars. He said: "Look out the window." We looked at the skyscrapers around.

"What do you see?" - "I do not know." - "They are empty. All the offices are empty. The middle class no longer exists. " I looked. Entire floors were submerged in darkness. On several floors were one or two lit windows, but the rest of the space was empty. "The staff there. They were replaced by outsourcers and computers ", - concluded my friend.

"Not so bad as it seems" - he continued. - "Rich is now becoming more and more people than ever. At the same time an increasing number of temporary employees. "

"In most developed countries, housing is considered affordable if the annual income of the average family is enough to save up for the purchase of an apartment in the 110 sq. M area in three years.

I'm three years have found me a pair of new shoes.

So I call them - my two-shoes. "

Foster Huntington quit his job, bought a van and went to New York. He traveled for three years in the country, made several photo books, and then found a place where I would like to live, and realized his childhood dream.

Never too late to change all my life ... when there is the right amount money

10 countries in which citizenship can be obtained for the money

Malta, Hungary, Cyprus, Bulgaria and others.

Many countries are working to change the law and make it easier to obtain citizenship for investors and businessmen. Also good conditions for doing business in them you will find the sea and sandy beaches. iBusiness collect information from States, you can obtain a passport for investment.

Hungary

In 2012, the Hungarian legislators adopted amendments to the immigration law that allows foreigners to obtain citizenship of the investment. This program is considered to be the best in Europe. First granted a residence permit and the offer to purchase of government bonds by about 330 thousand dollars (250 thousand euros), after five years, the state returns the money to the investor. The program does not require the constant presence in the country, or the acquisition of property for a certain time.

                                                                           Malta

Since 2013, there Maltese program for individual investors (MPII). It has one limitation: people who obtained citizenship in this way, will not exceed 1800. At the moment, the application for MPII filed about 600 people from 40 countries, including Russia and Ukraine. To obtain Maltese citizenship applicant and other family members must pay a non-refundable fee to the National Fund for Social Development (an organization engaged in the development of national projects).

Upon receipt of the letter of approval MPII applicant must contribute to the fund of 650 thousand euros, a spouse of 25 thousand euros for the children of unmarried, between the ages of eighteen and twenty-six years will have to pay 50,000 euros for each, for parents (grandparents, who want to join) and 50 million euros alone. Information resources for citizenship of Malta is a refinement that Bitcoins are not suitable for payment - this currency in the country is not recognized as legitimate.

Within five years, will need to rent or buy real estate is not less than 350 thousand euros. After the conclusion of the lease or purchase of property the applicant is issued an electronic card of a resident of the country, and a year later granted citizenship. Must necessarily be resident in the country a little more than six months.

For people who have acquired citizenship of Malta in this way can remain more favorable tax status. The biggest bonus is the acquisition of citizenship of Malta lies in the fact that you can not pass the border control to get into the 26 EU countries, including Austria, Belgium, Great Britain, Hungary and others.

Cyprus

The "Citizenship for investment" operating in the country since 2013. It was originally aimed at attracting investors from Russia. With the passport of Cyprus can enter into many EU countries, but Cyprus is not part of the Schengen zone.

Passport of the country can be obtained in about three months. There are several ways of making investments:

to invest in the Republic of Cyprus itself at least 5 million euros;
buy property for 500 thousand euros;
buy a package of real estate for 5 million euros;
make a personal or corporate contribution to the Bank of Cyprus not less than 5 million euros, as well as to purchase a property for 500 million euros;
offered the opportunity to split investment: contribution to the State treasury (as a contribution to national investment company) more than 2 million, the purchase of real estate by 500 thousand euros, 500 thousand euros contribution to the Foundation for Research and Technology.

Bulgaria

To obtain citizenship of the investor has to invest 1 million leva (about 512,000 euros) in government bonds. The percentage of such bonds to the depositor will not be paid (as in Hungary), but the money is returned after 5 years. An application for citizenship can be obtained through the same five years from the date of receipt of permanent residence. To abandon their old nationality is not necessary - Bulgaria recognizes dual citizenship. In this country, there is also a form of investment credit, on which an investor can invest in the government bonds of 180 thousand euros, but no return.

Dominica

The investment program for the acquisition of citizenship is also represented on the island of Dominica from North America to the Caribbean. The applicant for citizenship must provide a non-refundable investment to the Government of Dominica in size from 100 thousand dollars to 200 thousand dollars (the cost varies depending on the number of family members who also want to obtain citizenship).

Prior to 2015, to those who wish to acquire such nationality it was necessary to interview. Now just check the profiles of the applicant and provided information. Dominica in 2013 had more than 500 million dollars of foreign debt, the country in such a way to raise capital for debt repayment.

Saint Kitts and Nevis

Saint Kitts and Nevis - the federal structure of the state, which is on the eastern Caribbean Sea, consists of two islands: St. Kitts and Nevis. The investment program was adopted here in 1984. Application for registration of citizenship consists of only three pages. Quickly find the reasons for the acquisition of citizenship, sources of income and the estimated annual income.

Prospective citizens may invest 400 thousand dollars in real estate or to make a donation to the charitable Sugar Industry Diversification Foundation (SIDF) in the amount of 200 thousand dollars. The volume of investment depends on the selected program, the overall amount ranges from $ 250 thousand to 400 thousand dollars.

Antigua and Barbuda

Established by the Government program for the acquisition of citizenship through investment was approved in 2013. The state is on the same island east of St. Kitts and Nevis. In the future citizens of the investment program has a choice:

invest in real estate of $ 400 thousand;
a donation to the National Development Fund (NDF) is not less than 200 thousand dollars;
Terms of consideration take three to six months from the date of application. After consideration of the applicant takes the passport.

Grenada

The state in the southeast of the Caribbean requires future citizens to invest about 210 thousand dollars in companies operating in Grenada. At present the volume of investments includes all fees for registration. The current program was adopted in 2013. Prior to 2001, he worked as an old program that was relatively cheap and had great success with wanting to live in Grenada.

Spain

"Visa Gold" Spain involves buying real estate in the amount of not less than 500 thousand euros, but if the property was acquired earlier (before applying for an investment visa), it will not be taken into account. It also assumes the purchase of government bonds in an amount not less than 2 million euros, 1 million euros investment in local companies or financial institutions in the country. To apply for the acquisition of nationality should have annual visa of the state.

Latvia

To make an investment immigration need to make at least 200 thousand lats (300 thousand dollars) for a period of at least five years, to purchase real estate, whose value varies depending on the region, to invest in the economy of Latvia is not less than 25 thousand lats (36 million euros). After the purchase of real estate investor can issue a residence permit for five years.



Similar methods can acquire citizenship in Germany, Australia, Switzerland, the UK, Slovakia, Portugal and other countries.

Top 9 best methods of struggle for the client

1. Talk with customers

Again, polls show that customers are very happy to share their experiences of good and bad service (4 of 6 people have confirmed this). After speaking with a single customer, finding out his attitude to service, after learning of his claims is to your service, you turn on word of mouth. Even if he is not liked all overshadow the sincere attention of the staff and management.

Do not forget to call customers by name. Talk to them like human beings, not-Manager (the language of the press release). Especially in social networks. Save the business of anonymity.

For example, American Express polite and timely respond to all complaints. One feels that the message is not gaining support, and people. And gaining them personally for each client. In addition, each response on Twitter was signed initials of the employee.

2. Always listen to what your customers say

It is easy to start a dialogue with the client. It is difficult to listen to it carefully. By listening to the appeals of the buyer, keep in mind how your company can change on this feedback.

Here are some smart ways to get quality feedback: focus groups, observation in the trading room, communication at the POS, monitoring social networks.

3. Continue to meet the needs - offer continuous support and discounts

Do your best to regularly remind customers about yourself and your cool products. Answer quickly and enthusiastically. Be ready at the right time to propose new special offers and discounts. Suggest more.

Any delay like a death in the age of the Internet. The researchers also managed to compare dozens of companies working in the same field. So, 81% of companies with a strong social side, outperform their less agile competitors.

Come up with a couple of long-term interest in the multi-level tours and regular news updates and details. From you just do not retreat.

4. Think of the client as a valued partner

As mentioned above, take customer opinion seriously and take note and implement rational thought. What is the meaning to listen, if you are not going to reap the benefits? Make sure customers know that you are waiting for their opinions and value them as equal partners.

If you're looking for an example of how to show its importance to the client, look for a company Buffer App, which helps businesses and individuals to plan for the content of their groups / pages in social networks. Every month they publish in his blog "The report of happiness": in figures and words explain in detail how many received them by e-mail questions and suggestions as quickly reacted to their managers, and how to change the ratio of customers to their companies after the responses (to make such statistics, Buffer App added to the end of the letter estimates emoticons). That's nice, dammit.

5. Quickly inform clients about important changes in the company

Of the 13 responses to the question "whether such knowledge is useful?" 12 was very short: "Yes." Notifications of important changes - good and bad - form a trusting relationship. And relate accurately to changes in your products and services. Customers have already got used to them, but a habit - a strong piece.

Here is an example of how to do.

Recently updated Instagram decided that explicit explanation of the new rules, users do not need. But almost all the customers have understood from developer blog that according to the new privacy policy of the service, he can use any photo for promotional purposes. Of course, the entire Internet angrily shaking: the owners of highly training, and those who just need to shake your fists to mind. But a lot of "fat" people quite logically decided that would be easier and safer to leave. For example, National Geographic.

Developers quickly came to life and wrote a post-pointer to where told that no such thing had in mind. But trust has been undermined.

Hence a natural question: how to gain the trust?

- Report any major changes in the company;

- Develop a versatile and intuitive way of presenting to the public of these changes;

- If during the modification, you screwed up, do not hesitate to talk about this.

6. Be transparent

What does it mean to be "transparent"?
- Do not be afraid of feedback;
- Create a situation in which there is nothing to hide;
- Consolidate the identity and position of your staff;
- Want to conduct a dialogue with customers and employees.

7. Keep your word

This is your communication with customers, a direct result of feedback and a sense of trust. If you are consistent in the promises and their fulfillment, customers will know what to expect from you in the future.

8. Accept their responsibilities

Regardless of the circumstances, the customer is always right. Buyer showed full solidarity in three ways (better - all at once):

- Come up with a universal friendly phrase that will meet your employees to customer complaints;
- Keep communication with customers under the personal supervision, help employees, analyze their actions;
- Create a step by step guide responses to customer complaints. It must be about the points of satisfaction of claims.

9. "Thank you" - your investment in the future

3 of 4 people surveyed say they continue to buy from the company that left a good impression. The main bar of the impressions - friendly "Thank you." With each new appreciation for your time and buy you fascinate customers more and more. This word will never become old-fashioned.

WHAT COLOR TO USE IN BUSINESS AND ADVERTISING | Semantics color

Red - sets a determination, it can cause a person has a strong desire to make this or that act and, in relation to the topic of our conversation, to make vigorous efforts and buy, for example, the advertised product. This color is like no other, is able to quickly attract the attention, fix the gaze on the subject of advertising. The semantics of this color - 'attention, do not pass by, act for the sake of action: boldly, recklessly, yielding first to the senses. " The red color and also has a certain sexual charge. This is especially necessary to take into account those who advertises products are designed for men for whom red color has always been significant.

But do not overestimate this color too: he is good in moderation. So, a small detail ad or directory allocated red, would be appropriate and immediately attract attention, while its excessive use can cause consumer aggressiveness and even irritated the subject of advertising.

Orange - helps cause a surge of vitality, giving an optimistic tone. The ancients considered it the color of health and creativity. This color is best used in the advertising of medicines, children's products and services in health and education. Orange adds activity, but it gives a sense of inner balance and spiritual harmony.

Yellow - adjusts to communicate. It is the color of openness and sociability. He also helps to give the waxing balance emotions, to find inner peace, calm the anxiety. In addition, yellow is able to "give" the subject of intelligence, therefore, for example, advertising products such as "high tech" is best done in yellow. This color will be successful in the advertising of children's products, services, travel agencies, as well as advertising and PR-agencies.

Green - all softens, takes the edge off emotions. This color has a healing, relaxing effect. And it will be appropriate and effective in the advertising of medicines, water purification systems, dental clinics and pharmacies, veterinary clinics, health centers, and environmental protection.

Pink - a great assistant in the field of personal relationships: it enhances the senses, making us more alert, affectionate and sensitive. The range of use of this color may be the most wide: advertising perfumes, goods for women and children to the services of marriage agencies and family centers.

Blue - is also set to a region of feelings, but more elevated, more platonic than mundane. It is the color of friendly affection, kinship of souls. Blue - the color of peace and universal harmony. It gives an opportunity to feel an invisible connection with the universe and is able to give a holistic view of the subject, and the subject or business - Global and a favorable outcome.

Blue - helps to concentrate on the essentials: small things are not blurred, do not throw away. Blue item in the catalog or brochure immediately attract attention and, in contrast to the red, will never cause negative emotions.

Purple - the color of inner concentration. This color helps to deepen the internal: it helps to abstract from all unnecessary at the moment and concentrate on the main issue. Another interesting detail - a well-violet stimulates the brain and contributes to the solution of creative problems. It is no accident purple so love creative people. Therefore, if you are promoting a product, with which you want to emphasize the creativity of the goods or services are dedicated to providing creative elite detail in purple is a must!

Black - the color of self-immersion: it helps to isolate themselves from everything, withdraw and concentrate on solving a particular problem. At the same time, this color can be set to the melancholy and despondency. The black comes a sense of loneliness and isolation from the outside world. That is why the color in the print advertising is better not to use. This recommendation is, of course, does not apply to text and tables. Just in terms of their a few exceptions, it is better not to experiment.

White - the color of complete openness, a willingness to see the world in all its diversity. And the color is good because it does not bear any discomfort. One has only to note that monoispolzovanie of colors in print advertising can create a neutral effect when consumer advertising just reported the information about the product, without establishing any accents and priorities.

Do not worry: How to get rid of the fears that interfere with business

Fear of public speaking

People who because of panic avoid speaking in public, psychologists call glossofobami. Fear of public speaking ranks second in the classification, after phobias fear of death. Scientists have found that a large number of people in a public statement released the amount of adrenaline, commensurate with what is released during a parachute jump. This phobia is usually attributed to the fact that as a child, parents often forbid a child to say, embarrassed or ignored it. Fear is stronger in high school when a teacher criticized answers to students and give them for evaluation.

There are many ways to get rid of this fear. For example, it is possible to imagine that during a speech you do not say, and are acting as a self-confident person. It helps to turn it from a monologue into a discussion: asking the audience, you will translate attention to his person for the whole room. Professional speakers will never go on stage without preparation. They are advised to rehearse many times before the presentation of the mirror, remembering not only the words but also gestures. During rehearsals should visualize what success is waiting for you, imagine the applause, as well as to work out the answers to questions that you can ask. You can work out in the pronunciation of speech to a close friend. During a speech to the audience you need to find someone who you kindly set, and focus on it. Smile and deep breathing can help reduce stress.

Fear of success

This paradoxical at first glance, a phobia is also called complex ions, first described by Abraham Maslow. According to legend, God commanded Jonah to be a prophet and go to Nineveh to preach repentance, but Jonah was afraid, thought that can not cope with such a responsible thing, and fled. Maslow wrote: "If you're deliberately going to become less important person than allow your abilities, you will be deeply unhappy person."

The complex ions is fear of man to realize his natural ability, his fear change, even uninteresting and limited, but somehow the existence of well-established. The absence of the great achievements of these people consider a guarantee that they bypass the crash and severe disappointment. They set themselves goals and long paltry "celebrating the victory", reaching them.

Escape from Freedom consists in the fact that people prefer to give up freedom in exchange burdensome
on a guaranteed minimum sustained prosperity

With complex ions are bound and the concept of freedom, which Maslow defines as responsible for his every life choice for their own destiny and not only. Escape from Freedom consists in the fact that people prefer to cede burdensome freedom in exchange for a guaranteed minimum sustained prosperity. Maslow distinguishes eight modes of behavior that allow overcome fear of success. It offers to imagine life as a process of continuous choice between progress and retreat. Any development occurs only after the realization of who you are and exactly what you want, so you need to separate yourself from imposed public purposes. The true goal may subconsciously scare that require significant changes in his "I", but this can happen only when the goal was not chosen you, and for you.

Fear of failure

Scientists call the fear of failure atychiphobia. People obsessed with her, often disclaim any action, because they believe that they are waiting for the inevitable failure. They subconsciously underestimate their own talents and abilities, cease to look for new solutions. Fear of failure in them is stronger than the potential joy of success.

Psychologists see the reasons phobias that people grew up in a family where love and approval directly linked with the achievements of the child. As a result, a person grows up with the feeling that he rejected, if he makes a mistake. These people choose the path of mediocrity and avoid the risk, it is unpleasant situation of competition.

For the treatment of phobias, psychologists often use the method of systematic desensitization, in which a person gets into a situation somewhat similar to those that cause him to panic attacks, but painless and taken out. In these situations, the person can control his fear, and the difficulty level rises gradually. The therapist shows how the fear response in them can be replaced by another: for example, anger, excitement, relaxation. Getting rid of the fear of failure is not possible without the realization that failure - an integral part of any experience.

Fear of change

Fear of change and uncertainty go hand in hand. The brain senses any changes as a source of stress, regardless of whether they are positive or negative. Any changes required to adapt and change the established view of the world. The most comfortable state for a man - a stable, predictable routine. It gives people a sense of control. Out of fear of losing control, they subconsciously avoid things that can dramatically change their lives. For example, they prefer to communicate in a limited circle of people who share their views on the world. They continue their relationships unsatisfying work on unloved work, because they are afraid to feel that they have lost in vain time. By repeating day after day, the same thing, they are experiencing an illusory sense of security.

In order to somehow get out of this vicious circle, psychologists advise to take the brain as the program requires constant updating. Fear of the unknown is generated by ignorance, so they are advised to try to replace fear with curiosity. This will move the focus to the feeling of fear in the direct action and the search for knowledge. Any failure to act only increases the fear, but activity gradually gives the necessary experience and confidence. Fear - it is an illusion, deception of the mind that takes a negative scenario for the only possible. Ralph Waldo Emerson wrote: "When confident guy goes one on one with the world and his frightening lack of beard, every time he was surprised to realize that this fake beard and frightens only those who are afraid of it."

Fear of making decisions

Obsessive fear of decision-making called decidophobia. The cause of phobia is usually considered a habit encouraged by their parents to do what others do not solve their own problems. In addition, the cause of phobia may be incorrect decision, which resulted in unpleasant consequences. Decidophobia prefer to find someone who will make decisions for them. In this role can perform parents, spouse or boss. Very often decidophobia believe in superstition and fate, which, as it deprives them of control over their lives.

The choice itself - not such an important point, as it is sometimes presented. This is only the beginning of the job. Make the "right" choice - it is rather a theoretical concept. Who knows what the result would have been obtained in the implementation of other options? If two or more alternatives like, the choice between them is not so critical. Decidophobia need to learn to listen to their own desires, no longer to think about how to please others. They tend to exaggerate the extent to which their actions closely followed by others. You can lose or win, but most people do not even notice

If you have enough, and even an excess of resources (money, skills, material assets) - so you do not have ideas. Or do you want to accomplish too ordinary and familiar to any ideas that do not make you grow and develop.

Okay, I agree that it is quite a controversial statement. Anyway, the lack of start-up capital - a hell of a common problem.

What to do if you do not have enough money to start a business?

Of course, when it comes to the critical shortage (capital ten times less than the target), then nothing can be done. No tricks will not help. We need to beat out money from investors or try to get a bank loan.

And in other cases (when there is half or less than the calculated amount), the following options may be appropriate.

The increase in the establishment and development of original "test" the business. Ie for example, you decide to run a start-up. But even the modest technological breakthrough we need money. So first, you can make a version of the product (website, application, etc.), which operates under the traditional scheme. This will allow a well to test the market and make the first customer (and if lucky, and money). This applies not only and not so much to innovation in IT. Quite the contrary: the traditional business for the establishment of a "trial" version may be easier.

Involving friends and acquaintances. They can make you a discount on your services. Familiar lawyer or an accountant for the novice businessman - its weight in gold. Optional brazenly loading friends their requests - but some help is quite possible to get a reasonable price for a bottle of good cognac.

Attracting grants and other assistance from the state. Actually get a grant is not easy. But the support is not limited. For example, now almost everywhere established business incubators. One of their main services - provision of premises, which saves on space.

Partnership. It's all clear, we'll do just focus on the fact that the partner can not only be your classmate, but also quite a large structure - if you can convince her that you will do for them part of the work, you will find benefit for them. Again, it makes sense to look towards not only private but also public institutions. Bureaucracy, of course, is jammed, but the money we have in the power shall be considered rejected. With the master's table can fall quite a solid support.

Rejection of all the extra food, the concentration on the USP. At times the mass of the services prevents the company to position itself in the market. Therefore, the refusal by most of them can not only save money, but also to improve business processes.

Search unconventional methods of promotion - "guerrilla" marketing. Of course, advertising in any case, have to spend, but all of a sudden be able to find a cunning and effective way to express yourself?

For the efficient operation of the salon and getting stable earnings in an increasingly increasing competition to attract new customers, you must apply all the more original advertising techniques.

Beauty advertising campaign can be divided into two strategic objectives: to attract new customers and internal marketing for permanent retention.

We recommend you review the material from deystvuschego entrepreneurs on how to open your salon.

Methods to attract new customers

Traditional means of advertising do not work as effectively as before, so it is necessary to resort to a more thoughtful and highly directional action. Development of the campaign will consist of the following stages:

The study of competitors, their territorial distribution, pricing, range of services, conditions for regular customers.
Determining your target audience, segmentation of their income levels, preferences, age.
Identify ways to reach the target group in the area, places where the main events will be held on promotion - shopping malls and shops, medical centers, fitness and sports clubs, restaurants and cafes, business centers.
The development of effective means to attract customers.
Draw analyst traditional means of advertising, which can be used for the promotion of Beauty (Table 1).

Table. 1 - Comparative analysis of advertising media.

Means of advertising
Benefits
disadvantages
TV (local channels)
wide coverage, the possibility of combining images and sound
the high price of accommodation
Wireless
(local radio station)
wide coverage
Only sound, the high price of accommodation
Prints
reasonable price for accommodation
low popularity
Internet publications
reasonable price for accommodation
small coverage
Outdoor advertising
attraction, an effective means of attracting attention
narrow local coverage
Based on these data, we can make the following entries:

TV and radio, even local channels and stations, will not be an effective means of advertising because of the relatively high cost; the best option may be running line on cable ducts;
accommodation in the print media (newspapers) is possible, but only if the spread of the circulation in the area of ​​the passenger compartment; expensive glossy magazines are not suitable because of the high cost of accommodation and long-term impact;
posting on the Internet efficiently and at acceptable cost;
outdoor advertising is very effective, good for the consumer.
The methods that will be effective for increasing the number of new customers beauty:

development and manufacturing of colorful advertising leaflets with photographs of clients 'before' and 'after' (anti-aging treatments, hairstyle, make-up), with a detailed description of services, contact details, the arrangement of interior;
conducting cross-marketing - sharing partner clients - an agreement on the placement of advertising leaflets with potential partners at the reception fitness centers, sports clubs, hospitals, travel agencies, etc .;
placement of advertising leaflets in the racks of luxury homes, shopping and business centers, pharmacies, etc .;
carrying out promotion activities in a local shopping center - for example, a day free of makeup, hairstyles and so on. for everyone, with advice from experts and the distribution of flyers and business cards;
distributing flyers beautiful girls - models in crowded places (at bus stops, near the shops).
Methods for saving regular customers

Besides promotional activities, the management of the salon should also pay great attention to programs for the conservation of regular customers, because they form the basic income of the cabin. But most importantly, they recommend the salon family and friends, and such advertising is most effective.

Measures to increase the loyalty of regular customers:

conduct surveys to better understand customer needs, and to promote the development of the programs;
training staff for their professional skills and knowledge;
formation of a system of bonuses, discounts, loyalty cards;
development of client-oriented company standards, to comply with their all staff of interior.

The business of manufacturing shoe covers


Business in the production of shoe covers - effective form of earnings, as production does not require any cost, conditions of storage and sale, is in high demand due to the modern approach to the organization of the purity of many institutions. The project tells about the necessary equipment for the production of shoe covers, during the manufacturing process, and taking into account the cost of return.

Disposable shoe covers are protective hygiene products, shoes are on your feet on top of footwear to reduces the dirt floor of the various agencies (mainly medical and industrial) which require enhanced cleanliness of the room.

Use shoe covers to avoid the spread of infection from dirty shoes, eliminating the need pereobuvaniya enables admission of visitors in a clean room. They may be sterile and non-sterile, have a different shape (boots, slippers, rectangle), have waterproof and non-slip properties.

Depending on the material used, the desired strength is achieved, the color characteristics of hygienic disposable overshoes. These products are in demand in the market and is becoming more common. In finished form, it takes up little storage space, easy to carry.
Implementation of the finished product
Target consumers shoe covers are:
• medical institutions (dentistry, surgery, obstetrics, traumatology and hospitals of all types);
• beauty and spa;
• food and chemical industries.

Wholesale sales of finished products can be made through the following channels:
• through direct distribution in the medical and industrial establishments
• by promoting products via the media: print ads, ads, distributing business cards, advertising on monitors, displays and light boxes, advertising on the Internet.
The process of organization and equipment required for the production of disposable shoe covers
As the most common and best-selling version of the production will be considered from non-woven shoe covers material in the form of slipper pumps with a rubber band at the top. The material may be spunbond, prolipropilen or polyethylene.
Manufacturing technology
The technological process is simple enough
1. Roll the equipment is installed to the starting material;
2. The device holds the material and solder it into the seams by heat sealing or ultrasound;
3. On the upper edge of the shoe covers welded thin elastic band that fixes the shoe covers on their shoes;
4. Finished shoe production line are stored in bags or boxes.
Necessary equipment
Option №1: The line for the production of disposable shoe covers with ultrasound
• Performance - 60 pcs / min;
• cost - 1,594,188 rubles.
Option №2: The line for the production of disposable shoe covers with the help of heat seal
• Performance - 60 pcs / min;
• cost - 1,359,288 rubles.
As this equipment has a similar performance, it makes sense to start a business to choose the cheaper option - the production of shoe covers with heat sealing.
Feasibility study
Capital investments
• Purchase of equipment: 1,359,288 rubles.
• Delivery of the equipment, adjustment 10 000 rubles.
• Procurement of material and rubber bands: 10 000 rubles.
• Registration in the INFS, the payment of rent for one month Other expenses: 20 000 rubles.
Total 1,399,288 rubles.
The calculation of revenue and profitability
Daily production capacity / implementation units (shift - 8 hours = 480 minutes) of 28 800 units.
Number of shifts per month 30
Monthly volume pcs 864 000 pcs.
Price for 1 piece in rubles. 0.80 rubles.
Revenue in rubles. 691,200 rubles
Cost accounting
Cost of production of 1 shoe length 38-40 cm.
Total expenditure
- Salary + deductions (2 persons) - 30 thousand. Rub.
- Rent room - 20 ths. Rub.
- Administrative expenses (banking, communications, internet, utilities) - 20 thousand. Rub.
- Other costs - 10 thousand. Rub.
Total fixed costs: 80 thousand. Rub.
Calculation of profits
Profit = 691,200 rubles. - 512 352 - 80 000 = 98 848 rubles.
Return on investment (Capex / Earnings): 14 months.

The main task that you must decide where to take clients and how to provide quality services. 

To organize your business for the delivery of clean water, you will need to establish a logistics and competently to advertise. These are the two most important components.
How to start a business?

We recommend to start with the business of writing a detailed business plan for the delivery of water. It is necessary to reflect not only the income and expenses, but also various options for advertising your own business, finding customers, obtaining additional funds for the development of business, etc.

Official business registration
To conduct a legitimate business, it is necessary at the outset to define as a form of business is most beneficial for you. Most likely, you will have to open IE. In more rare cases LTD.
Options for starting a business for water delivery
Starting a business for the delivery of water from the ground

We recommend to start with the easy option of starting a business for the delivery of water from the ground. The easiest way to do business on the Internet and look for their customers through the Internet. To do this, you need to create a simple website with the order form water. The only thing that is needed - is to analyze the competition on the Internet and to estimate the cost of website promotion to the first position on the Internet.

Doing Business Online
If you decide to do business online, then you need to think about renting an office or some storage space for water bottles. An excellent option is to have a garage in which you can open in addition to water some production in the garage.
Finding customers for the delivery of water
Delivery of water to the apartments
Until recently, employers have not carried water to the house to the customer. Individual customers, especially those who live somewhere on the outskirts of the city, costly delivery (wages people petrol). This business has always felt uncomfortable and unprofitable.

Profitability whether home delivery?
To make sure your business was unprofitable, it is necessary every day to sell 15 - 20 cans with water. This is the minimum needed to profit from the delivery of water. A family of two adults and one child drinks a bottle of water per week. For the normal course of business must have 120 - 150 families who have ordered your services.
Even though it does not give a big profit, but the company will provide a steady income. If your customer base will be orders for home and office, the first number can be reduced, as the service for businesses profitable. These customers consume more water and usually their shipping address - city center. This significantly reduces the cost of shipping water.
Delivery of water to the office as a business
The main consumers of drinking water that comes in cans are office staff. Studies have shown that it is the office of clients account for 80% of the market for the delivery of water. 

Unfortunately, in recent years these customers become less. This fact is due to the fact that the drinking water is included in the benefits package, but due to the protracted crisis, it began to devote a lot less money.

Prior to that, the company wrote off a large amount of their income to the social package, so pay less taxes, but in modern times the profits of enterprises have fallen, and they ceased to underestimate earnings. Therefore, the novice entrepreneur must pay attention to the delivery of water in the house, because at this time the market is stable.
Now the company for the delivery of water to the office and the house began to develop this market, as the demand for clean water will melt more and more. Today offices bought 10-15 bottles of water for at least a week. On average, each person drinks 0.3-0.8 liters per day. If the staff includes 50 people, while a day spent 15-40 liters.
Offer customers the installation of water filters, it will bring a good extra income.

What you expect the cost?
1. Costs for the rental stock. To start a business, you will be quite 20 square meters. If you are going to not only deliver water, but also to organize a collection point for plastic bottles, will not prevent an additional 10 square meters.

2. Vehicles.
In this business without transportation anywhere, because you need to quickly take water from the supplier and to deliver the orders to your customers. In this part of the expenses included lease or purchase of the vehicle, fuel, maintenance and driver's salary (the driver can be yourself). If you already have your own small truck (for example, Gazelle) or minibus, or these costs can be minimized.
In this case, to start a business for water delivery to home or office can last about 300 $ -400 $. This investment will pay for itself rather quickly. Experienced carriers say it is better to buy a car "Gazelle", running on gas. It can fit both 50 - 70 cans with water. The costs of delivery will comprise two rubles per kilometer.

3. Purchase of cans. The cost of one empty bottle is $ 4.
The required number of empty containers is considered to be as follows: the number of customers multiplied by 3 (one canister of water from the client, the other with water in a warehouse, and a third empty for filling transported manufacturer). In the water supplier can be ordered empty cans. One such container will be enough for at least one year.
In what season is best to ask for water?
Aspiring entrepreneurs should rejoice that in Water Related business no distinct seasons. Any time of year is a good demand for water in cans and bottled water tend to buy in the hot season.
Nuances of water delivery:
• need to carry out the delivery at a convenient time for your client;
• Carefully consider the schedule moves, that was not too early visit to the client or delays;
• Is the route so that at any moment it could change and minimize the loss of fuel and time due to the unexpected cancellation of any order.

People who have achieved success in the Water Related business, they say that if you have no way of delivering water on a schedule, you can not get a good profit.

How to enter the Water Related business?

1. Its pure water production and sales. Water Related This kind of business is the most expensive. As the first investment required a lot of money. If you have no capital, you can get a bank loan. To really make the water quality at the initial stage it is necessary to dig a well. If water is not pure, it will require additional expenses for water.
For such businesses need to build a plant, where the water will flow in the vessel. The latest step is the sale of finished products. There are several options: a manufacturer of working with the dealers or he is looking for clients.

2. Buying a franchise well-known company. This is advantageous when there is a constant customer base, which can supply their products.

3. Dealership. This is the easiest and most inexpensive way to start Water Related business. First, find a trusted manufacturer of water that had worked well, he concluded a long-term contract. Regular customers large companies provide discounts that grow with increasing turnover.
At the initial stage of business for the delivery of water is not necessarily to gain a large staff of employees. First you need to take two or three people. This is a simple business that does not require a huge investment and the normal organization very quickly begins to generate income.

Supplement to the article by Anton Znamenskoye dealing Water Related business with 14 years:
In both cases, someone else will be selling water. What it will give us - all the responsibility for defective goods (rotten water, blossom, cockroach in the bottle and so on) - a hemorrhagic manufacturer before you clean conscience. Second - you can create a variety of different brands of water. Once you've decided to go with his trademark, it is certain hemorrhagic and a little money, but you can be filled still with the same supplier and responsible for bad water will carry it, not you.
Oh, and do not be superfluous to have on hand a contract with the supplier. Not necessarily, but it is desirable. Ideally dealership.

So:

1. Work for yourself. We buy junk - a gazelle for 100,000 rubles. It can be even cheaper)) or the type of heel Izha - even cheaper. the first time you should not rely on large orders, so even a passenger car will go.
We are looking for where to store the water. Garage, about which it is written in the article, there is a forest, maybe in the winter the water tends to freeze and heating will fly to the normal amount. Look for the cellars. Go to the housing office or whatever it is called, pay rent money and the keys to the basement. In fact, you can even with the janitor for a bottle of vodka to agree.
Further - it is desirable to choose an expensive water for 200-250 rubles. Large companies zapadlo carry private traders, they have a maximum price tag, and we'll be just them and snap off. In short, buying an expensive 200 bottles of water, you give her 100 rubles as pretty at such delivery, and suggest that water is much cheaper than all the privates. 150-200rubley. And we take them from the surrounding buildings, preferably new high-rises where people live slishnimi attendants. Just walk with beautiful daddy and offer water.

What is the result?
- Supplier of ships you 200 cans (later more) at a time, and be happy.
- Customers get branded good water for 15-20 percent cheaper. too happy.
- You live on the difference and hopefully happy.
Further development think for yourself.
Pros:
- Private entrepreneurs are working day. Therefore, it is more convenient to have brought the water in the evening. Many large companies have only day delivery, then you win. You can work during the day on the main site, to take orders on mobile and evening deliver water. 20 bottles is easy, especially if in one district, and profits mower.
- Private entrepreneurs - a black cash. Black does not like to cash in Russia, only a complete idiot. If you are a vendor to buy 500 bottles at a time and pay in cash, you will be the director himself brewed coffee and talk about how to go fishing.
Minuses:
- Heavy water ((
- Sooner or later you are rested into the ceiling
- The money is there, but not as much as I would like to

2. The second way later - I am writing from the phone, tired.
The second way - is the way that I went with my mother.
We have worked in the water company that was selling purified tap water (now such filters after cleaning artesian water tap and consider that the same), but many customers wanted to fundamentally artesian. We asked the founders, nor will they mind if we sell artesian, use the warehouse, transport, accountants and managers - they agreed. We just took over part of the cost. Suppose that company exports 9,000 bottles a month, and we are 1000. By end of the month to count and pay 10 percent of the company's main cost (rent, electricity, stationery, salaries, etc.). This is beneficial to both parties, the terms of cooperation have been clear - we are not being taken away from them and sell their customers more water for 10 rubles. Then we first telephoned those customers who withdrew from the main company in the artesian and returned them to have their company - it gave a no turnover. The next step - we have given the sales managers at more than 1 percent commission for its water. And even though they were selling our water for 10 rubles more expensive, but more willing to push, of course, her. So we have been working for two and a half years, until he felt something that can work independently, we have enough money for its warehouse and office and so on. And gone.

Of course, care has been a milestone, because we razosralis with the company to charges of theft from both sides started a small voynushka where we started derbanit customers from each other, I was summoned to the prosecutor's office, and so on, but a year later, everything had settled down, and we are working quietly. Here, too, a very real way to start a business based on personal experience, without investment - because we use other people's transport stranger office and warehouse, and only pay upon shipment. The money is needed only on the packaging and the purchase of water.
There is a third way for unscrupulous ublyudosov, which I hate. Unfortunately, a lot of them ...
Remove the basement, put strainers to delay rust and bottles are not yellowed over time, fill with tap water hose in the bottle, write on the label artesian all things, blessed by Metropolitan recommended by the Institute of Medical Sciences, recommended for children and so on, that the head vzbredet and set a very low price tag. Believe me, the customers will be. Firstly, with tenders where the lowest price wins. Second, people think that water is also 250 rubles from the tap - our people are suspicious, and if there is no difference, why pay more. Third, many directors do not give a shit that drinking their staff, they even his office can enjoy good water and bad staff - that's a fact. Fourth, it is building with unqualified personnel - Uzbeks, who certainly do not care to drink, even from a puddle.
His production of a good standard - a utopia, if you are not lying under the pillow Lyamov 30-40.
If there Lyamov smaller, that is the good old way - to buy up smaller companies.
And most importantly - accounting, analysis, planning. it is something without which one can not survive any business, even extremely profitable, even selling heroin wholesale die without these three pillars. at least in Excel or in an old notebook, but they should be !!!

The incredible beauty VERTIGO sailing on the company of 12 people

€ 225.000 per week.

Boeing has said the creation of ultra-light metal

The first article entitled "mikroreshёtka" mentioned in the journal Science back in 2011. Despite the fact that the material is made of metal, it is 100 times better than the foam. Researchers were able to achieve this due to the lattice structure, which is why it is 99.9% composed of voids filled with air. The video, which Boeing has published on its official channel a few days ago, tells the story of how scientists have developed this amazing material.

Mikroreshёtki piece can be put on top of dandelion, wherein the plant hardly sag under the weight of the metal material. Scientists from HRL Laboratories over four years, worked hard to achieve similar properties of the metal, inspired by his research in a variety of materials, including human bones, which are also porous inside. The human skeleton thanks to a sufficiently strong and lightweight. The only difference mikroreshёtki and our bones is that the pores are arranged randomly within the bone, and the new material has a strictly ordered structure cavities.

Potentially, this material can be used in various fields, but scientists do not hurry to look into the future. The first thing that comes to mind when looking at the name of the company Boeing, is to reduce the weight of various parts of the aircraft, which will automatically lead to fuel savings. Following the aviation industry, mikroreshёtka can be used in the space program, where the weight of the spacecraft is critical. General Motors company, meanwhile, plans to use a new material in the automotive industry. Well, let's see what all happens in a few years.

Cars Tesla themselves to download and install the update yourself, which will allow them to drive without a driver
Welcome to the future

When he was a year old, his father abandoned the family.

From 5 years old and lives in a trailer with his mother constantly moving from town to town. I have more than 10 schools.

When he was in the 4th grade, he was beaten so that it took 12 doctors to revive him.

In 14 years, admitted to the hospital from a blow to the head. From the ear, still bled, I spent 5 days in intensive care.

At 16, he was expelled from school, and his mother made him go to work. Dreamed read rap, but nobody paid attention to him.

When he was 19, his best friend and at the same time his uncle had shot himself with a shotgun.

At 24, she released an album that is a failure. There is no money to live on. Clothes to buy friends.

At 26 years old evicted from the house and it is sent to the rap Olympics. It occupies 2nd place in it and left without the prize money.

In 27 years, is at the very bottom of life, falls into depression starts taking drugs.

In the same year he released the album, which sees famous producer Dr.Dre. The album became triple platinum. White rapper became popular internationally, releasing many more platinum albums. Then it becomes the best-selling rap artist in the world.

The man known to the world as the "Eminem".

10 kicks to help you start your journey to success.

1. Analyze your prospects for the future, leaving the same situation today - that is waiting for you when you are no longer able to work.

2. Talk to retirees - what they say, what to wear, how they live on a pension penny - you want the same?

3. Make it a rule for a month only contact with the atmosphere of success. Watch programs and films about the rich, visit places accessible to people with a fat wallet, go on expensive shopping - find out what is available for successful people, read books about the powerful. Take a whole month to study the atmosphere of success.

4. Analyze your classmates, peers. Only those who are successful you - And you want to be a loser?

5. Make a list of your desires - if possible with photos. Next to each write its value. Calculate the total amount. And now divide it on your monthly income - How many lives you need to achieve all your desires.

6. Calculate your finances - how much they will suffice in the case of force majeure. If this period is less than 20 years - you should think.

7. Collect enough serious money for you - about 2-3 monthly income and allow yourself to them shikanut - relax, buy yourself something to please a loved one, throw away all the problems, and just relax for a while - and remember the feeling of joy and delight that will have you inside. And you want to live as much of your life? Then what are you waiting for?

8. Locate in the city of successful people with disabilities. That is, people who have any health problems, but who are successful and happy life. Talk to them. If too lazy to do it, then enter into a search engine - Paralympic Games. Read about those who have no arms or legs winning Olympic medals. What's stopping you begin to change your life?

9. Arrange a freelance correspondent in any newspaper, and start interviewing famous people of your city about their lives and achievements. Feel the taste of victory, find out how they came to this, recharge their energy.

10. Begin to visit all places where the elite is going in your city - Exhibitions, workshops, meetings, restaurants, clubs and so on. Begin to communicate with those who are more successful than you.

Thus, by performing at least 3 points out of 10, you really realize that something needs to change.
If all 10 - you already begin to move toward success. Since the last two points already imply certain actions from you and voltage gyrus.
Therefore, do not delay the case indefinitely, begin to act.

Why watch is worn on the left hand?

Watches appeared after the invention of mainspring in the 15th century. In 1868, Patek Philippe has created a watch with a bracelet, which were considered and designed jewelry for women. Men considered unworthy to wear them.

However, in 1904, each Cartier, aviator Alberto Santos-Dumont, asked the Master to make watches for flight. Cartier invented the model of Santos - the first men's watches (mechanical). Watch Santos were extremely easy to use. During the First World War watches replaced the pocket watch, and have become popular among the officers.

Since the watches have become the instrument that was used during the operation, it was advisable to develop the watches to be worn on the left hand, as most people possess the right hand is better than the left. When the main actions carried out with his right hand. To prevent damage to the clock wore on his left hand.

In addition, the watch had to start, and the crown to the right. In the end, it is possible that the manufacturers of hours just followed tradition and continued to produce watches to be worn on the left hand.

Today, the "right" hands for hours there. Current models do not require movement, they can be worn on either hand, not paying attention to the story.

Former British Prime Minister Sir Winston Churchill was a heavy smoker and drinker

The cigar was an integral part of the image of politics and he parted with it unless in a dream. According to approximate estimates for all his life, he smoked a cigar 30000 (10-15 pieces a day). With that in traditional cigarettes treated with contempt.

In terms of alcohol preferred Armenian cognac "Dvin" every day by drinking a bottle of an alcoholic beverage. Once Churchill said to Stalin, that "Dvin" has lost its former flavor. It turned out that Comrade Serdakyan, who was involved in blending "Dvina", was exiled to Siberia. Stalin returned Serdakyana, restored in the party, even awarded the title of Hero of Socialist Labor, and Churchill continued to enjoy a drink.

Nevertheless, the politician died at the age of 90, noting during the life of that "I owe her longevity to the sport, I never dealt with them."

15 interesting facts about Steve Jobs:

1. Mac team TNT 100 thousand dollars per year on fresh juice
Culture Apple has always differed originality. No stuffy cubicles, cubicle. Already in 1985 the company offered its employees a video game, the opportunity to play ping-pong, listen to music (from The Rolling Stones to jazz Windham Hill). Konfrerents rooms received not a boring room, and were named after great artists - Picasso, Leonardo da Vinci. Apple spends $ 100 thousand to the fact that the staff had fresh juice (compare modern Russia, where officials want to equate the consumption of drinking water for members of additional income and a tax charge).
2. Steve Jobs already uttered phrases like "incredibly excellent", announcing new development (today he prefers to call things "magical").
3. The opinion of the child is more important than the views of the artist
Steve Jobs demonstrated Mac 9-year-old child. At this stage he attended the famous artist Andy Warhol. The most interesting thing is that Steve seems to be more interested in the opinion of the boy, not the eminent artist. Why is that? Steve Jobs says that adults usually ask "what is it?", While the children ask another question: "What can I do about it?"
4. Apple benefit from the petrochemical revolution.
Steve Jobs emphasizes the role of the petrochemical revolution, which occurred a little more than 100 years ago. This revolution has given free energy. Initially mechanical energy. The Revolution changed the warehouse itself society. The information revolution, in turn, gave the free energy of a different kind: intellectual energy. Already in the 80th Mac uses less power than a 100 watt light bulb on. Who knows what people will do with a computer 20 or 50 years. The information revolution will make sure that the petrochemical revolution seem a dwarf. And Apple is at the forefront of this revolution.
5. The computer - the most incredible tool we only saw
"Playboy" asked Jobs how he would have sold the computer skeptic. A Steve shows that Apple founder from the start did not consider the computer as a host. Back in the '80s, Steve knew that the power of computers will go a long way: "Computer - this is the most amazing tool that we have just seen. It can be used for writing texts, as a center of communication, superkalkulyatora, planner, artistic tool. And in a single device. Just give a new set of instructions or applications to work. No other tool provides so many opportunities, and is not as versatile as a computer. Now we can not even imagine the possibilities that will give your computer in the future. Already, computers make our lives easier. They operate in a split second the work that we have extended into hours. Computers improve our lives by automating routine and expanding our capabilities. As you progress, they will do more and more for us.
6. In 1985, many considered ineffective mouse
And here is a very unusual fact. Jobs said that Apple's spent a lot of research and found that many of the features, such as "cut" and "paste" will be done using the mouse (!).
7. Already in 1985, people thought that Apple's products are very expensive
"Playboy" directly asked about the high cost of computers Apple: «Critics say that you" cling "entiziastov products at a premium price, then look around and begin to reduce the cost to capture the rest of the market." Jobs says it is not so: "This is simply not true. As soon as we can to reduce the price, we do it. It is true that our computers have become cheaper than a few years ago (or even a year ago). But it is also true of the IMB PC. Our goal is to provide computers to tens of millions of people. And the lower the price, the easier it will be to do it. I'd really like to Makinshtosh cost $ 1,000.
8. Failures - a part of life
Apple spent endless, countless time and money on the Apple III (a personal computer, which was focused on the business, worth $ 7800, and the project was a failure). According to Jobs, "that's life."
9. The most stupid thing that heard Jobs
"You know, Dr. Edwin Land was a troublemaker. He threw Harvard and founded the Polaroid. He was not only one of the greatest inventors of our time, but also, more importantly, saw the intersection between art, science and business. He even built an organization that reflects this. Polaroid did so for a while, and then the Land, one of the greatest troublemakers, was asked to leave his own company. This is the most stupid thing that I've ever heard. Thus Land at 75 left to devote the rest of life pure science, trying to unravel the code represent color. The man - a national treasure. I do not understand why people like him can not be an example for us. They - the most stunning. They, not the astronauts or the players. "
10. A World Without Apple
In the 80s Apple keenly competed with IBM. If the company has made a huge mistake if IBM won, then it would have come, "Dark Ages" for computers. "Once IBM gains control of the market sector, they almost always stop innovation. They literally do not permit innovation. "
11. What was wrong Jobs
In 1985, Jobs believes that the world will be a little hardware manufacturers. He believed that the computers will be produced only Apple and IBM. The majority of new innovative companies will develop applications, said Steve. However, as it became clear he was wrong. PC makers have been (and is) a lot.
12. The school Jobs was "little terror"
Steve Jobs at the school was mildly restless. "My mother taught me to read before I went to school. So there I was pretty bored. So I became a little nightmare. You should have seen us in the third grade. We actually destroyed our teacher .. We were able to release snakes in the middle class or explode bomb. Everything changed in the fourth grade. One of the holy people in my life - it Aymodzhen Hill (Imogen Hill). This woman was a teacher in the fourth grade. She knew my whole situation in the first month, and breathed in me a passion for learning new things. That year I learned more than in any other year in school. The teachers even want to transfer me to the high school after the school year, but parents wisely did not allow them to do it. "
13. Hewlett-Packard offered a job Jobs, when he was only 12!
"When I was 12, I wanted to do something, to create something. I needed components and spare parts, so I picked up the phone, found in the address book of Bill Hewlett, founder of HP. He answered the phone and was very kind. We talked somewhere minutes 20. He did not know me, but ended the conversation by promising to provide the necessary details. He also invited me to work in the summer of Hewlett-Packard. I collected frequency counter. The work tedious, but it did not matter. I felt like in paradise. I remember my first day of work. I then shared with a guy named Chrissy, my head, my enthusiasm and joy to work in the summer of Hewlett-Packard. I told him that more than anything in the world I like electronics. I asked what he likes. Chris looked at me and said, "Fuck!". About many things I learned that summer. "
14. Steve was the 40th employee of Atari
After leaving Atari, Jobs and Wozniak started creating Apple I
15. Steve Jobs's death
"Death is inevitable. So I think that the death - one of the amazing inventions of life. Death cleanses the system from older models, which have become obsolete. I think it's one of the challenges for Apple. When the two young men come to the fact that they consider the new big thing, we will take it? Say "This is - fantastic!"? We abandon any of our models? I think in the future we will be even better, because it is fully aware of the threat.

Business idea: Production of cement-sand tile

The most well-known roofing material is ceramic tile. It is characterized by strength, durability and excellent decorative qualities. The only disadvantage of this material - its high price.

But in recent years a widespread cement-sand tile. His qualities it is comparable to ceramic tile, but its price is two times cheaper. Cement-sand tile is on the State Construction Committee of Russia in the list of the most promising building materials. This construction business will be successful and profitable.

It made this tile quartz sand and cement, so it applies to environmentally friendly materials. The main features include: durability (service life of more than one hundred years); Increased resistance to frost; strength; fire safety; resistance to aggressive media.

In Europe, the proportion of cement-sand tiles into use in the construction of roofing materials is about 60%. Cement-sand tile is used in the construction of any type of buildings: brick, wood, stone, and also allows you to perform all kinds of roof slope configuration.

Organization of business ideas

Like any construction business, the production of cement-sand tile requires a space and special equipment. Moreover, to the room did not raise any specific requirements of the location, the presence of ventilation, etc. The only area must be enclosed and heated. If you decide to implement this business idea, without having its own premises, you can rent it. Area should be approximately 100 sq.m.

Supply of equipment for the construction business is carried out by various companies (for example, a group of companies Terminal, Orsk). The equipment supplied completely ready to start work, the assembly is not required. The weight of the equipment is about one and a half tons. The main component of the equipment - the line "CHR", which consists of two units: P-DIF and DIF-K. Also included are trays of tiles, mortar and racks for drying. The cost of equipment is about 470 thousand rubles.

At the initial stage of your business to work on this equipment is enough 3-4. Production technology is not particularly difficult. Sand, cement and water are mixed in certain proportions, the resulting mass is pressed and dries.

Naturally, you can not do without a business plan. Some hardware manufacturers provide a variety of options for business plans for the construction business. They calculated the amount produced grooved tiles per day and per month, as well as the cost of production. The costs taken into account the cost of materials (cement, sand, pigment, dye), energy costs, payroll, rents, maintenance costs, etc. premises

For the successful promotion of business do not forget the advertisement. For example, next to the office to build a demonstration roof covered with your tiles. You can first sell products to their customers at a considerable discount.

The initial cost of 530 thousand rubles.

12 tips from Mark Zuckerberg

1. The prior goal.
To begin, we just have to set a specific goal - how much money we want to get from our website. I do not tell you a big secret if I say that in this life no one has achieved something by accident. Any success is purely the result of a goal that has set itself a particular person, but because it will be more significant than your goal, the more success you will achieve.
But remember that "big goal" and "impracticable" - it is a huge difference between the two!

2. Understand the total cost of advertising.
Initially, you need to be aware that each advertisement has a certain price, and if so, it also brings some income. Never advertising fast food restaurant will bring you more money than advertising "Chrysler." That's why I want to create a website, you knew in advance that the wider audience it is, the more attractive your site will be in the eyes of advertisers.

3. Preparation.
I have often talked about this, but still I repeat - any work on the site begins with the birth of ideas. And it's not just a desire, which can be described with the words "I want a website, the same as in ..." - here you substitute what the desired option. The best idea is the one that can be summarized as follows: "This has not happened, and I'll be the first."
However, the original idea is not yet a guarantee for successful business. In addition to it, you should know the answer to one question - "Does your website need to network users who have already seen everything there is to see in whose possession the billions of existing sites."

4. Testing.
Any Internet project, I would advise you to start with testing. Here there are two options - you can immediately send it to the network, to see the reaction of the users of your product: visit whether he needs and interests? Or run it a test version, invite to its assessment of independent experts. Not your friends and relatives, who will evaluate your site only from the way they treat you, and people who do not know you, and therefore will be able to evaluate your work objectively.
In any case, in 2-3 months you will get results that will judge all future commercial term project.

5. Investments.
Without money, alas, no serious Internet business is not possible. Even if you think you are - a good programmer or copywriter, or a photographer, or a master of promotion, you will still not be able to cover everything. So initially determine the amount you can put into your site. And the best attitude to this money is not as investment spending, and the means that with a probability of 99% you will lose.
In advance to accept the loss because only this will allow you to remain free in making decisions and in the works.

6. Evaluate the profitability of your site.
But before determining the sum of investments, think about how much money will bring advertising on your site. And to determine, given two options - minimum and maximum. Remember that the first few years of your reality will be the first option. So I suggest you start with a small investment, so that later, when the site will start to bring at least some income, it is directed to its further development.
Currently, the cost of advertising is determined exclusively themed site, so if you aim to create a commercial project, direct your attention to the scope of activities that bring the most out - real estate, banking, and education. Entertaining low-income projects, but it is possible that work on them, as well as their promotion, will give you much more fun than a site, the theme of which you are not interested and do not close.

7. Requirements for the design and content.
If we are talking about attracting advertising with multi-million dollar budget, we must remember that it on our website will place big companies, which are not only income and total return on advertising, but also to sites where their ads are placed, do not undermine their overall image. In this regard, strongly urge all of you to take the maximum attention to the content of your posted. After all, sometimes a phrase, word or picture, or frank plagiarism may become an obstacle to the transaction and for all to discredit your site in the eyes of advertisers. Your templates wordpress, if this blog should be unique to attract and to avoid the impression that this is where it was.

This point I would have called the point of "compliance", according to which your site should be equal in terms of reliability and trust of the users of the network digging or companies whose goods you will advertise on it. And remember, the higher the level of solidity and trust, the more income you will generate advertising.

8. "Who is next?"
And my own experience told me that for every advertiser is important not only all of the requirements to the site, about which I have told you, but someone who was advertised on the site or who have already placed their advertising on it. Just because you immediately have to abandon the idea that, say: today I will set this cheap and, most likely, fraudulent or violating the law publicity and tomorrow by investing money from her own website, has attracted more than respectable advertisers.

Remember that in this case you will have no "tomorrow" or "because" it costs you only once to do something like that, and serious advertiser will never enter into a contract with you, rightly arguing that advertising on your site can tarnish as it and its products.

9. The position of your site in the network.
I have heard many different opinions about when the site can be considered as an attractive advertising platform. But I will not recount them. I'll tell you what I believe myself - the real success comes only to those who not only fulfilled all of what I said in the preceding paragraphs, but whose site has leading positions in all search queries that may be of interest to your potential advertisers .

When they come into the network, and by typing the name of the goods (services) see that your site is higher than the site of their company, they simply can not not pay attention to you. What do you need? A lot of hard work, the site was interesting to those who would be potential customers of your employers. That's why I want to say to all of you: if you do not feel the strength to create a site of the first magnitude, then initially refuse attempts to cash in on it, as of the time you spend is wasted.

10. Net advertising department.
Of course, the easiest way to rid yourself of such work by hiring advertising manager or a publicity department. But first, I would not advise you to do this because at the initial stage and better to find advertisers, and to meet with them, and change (or not change) your site according to their requirements. After all, the knowledge that you gain as a result of this work is invaluable, so just criminal not get them.

And, moreover, the site - your child, the result of months of hard work and sleepless nights, and no manager would never worry about it as well as you.

11. Work with advertising agencies.
So advertisers have already seen your site and even to appreciate all its appeal for your business, but somehow not yet contacted you. What to do? Write them yourself? No, better to give this work to professionals. Make a presentation on their website and send it to all advertising agencies, which are only able to "reach out" and if they see you in the slightest opportunity to earn money, they will do everything to:

a) to place ads on your site;

b) that this ad was the most highly paid, because All advertising agencies working for a percentage of the transaction;

c) having a huge experience, will do anything to the advertiser paid just as much as is really worth advertising on your site.

And all this will eventually increase your profits, even with the loss of interest taken the advertising agency, dozens of times.

Or just 12. Know how to wait.
And sometimes the best strategy to attract expensive advertising is quietly waiting. No, you do not have to lie on the couch and wait for the advertiser to knock on your door. You must have a lot of fun and work on your site, making it better and better. And then certainly the day will come when the advertiser will contact you to make an offer you can not refuse.

After all, in the end, mainly in the success of any Internet project are not the actions that you take around it, and how you are doing the project itself. After all, he - it consists of the set of quality terms - and determine the profit brought by them.

How to respond to rudeness: Meeting the hurtful phrase

Each of us from time to time faced with rudeness. Someone is watching her expression from, and someone always have to listen to rude and offensive words in his address. He understood how to effectively respond to rudeness and respond to roughness in general.

Not to forget the disappointing home right thing is a shame to hear in your address harsh, unfounded words. Not so hard to perform a new task, how hard it is to work in an atmosphere of scandal, where all the screaming and rude to each other.

It is known that a foreign aggression has always transformed into self-aggression, hence the bad moods, low self-esteem, health, etc. How to defend against foreign aggression and correctly respond to rudeness?

To answer this question, we must understand the causes of rudeness. They can be multiple, and each of them can offer different response options. Let's start with the first reason.

Poor psychological constitution of man
You have probably noticed that some people almost no one was rude, while others constantly fall under the "distribution"? Many louts has a remarkable intuition and observation. His victims are chosen on the basis of strength-weakness: "Here is the sharp-tongued, with him not to mess, but this can and have fun. Probably say something awkward to answer. "

The last category includes people with low self-esteem, cultural and too educated, people with a heightened sense of guilt, afraid of accidentally offend another, as well as people who avoid conflict and conflict situations.

How to respond?
Before you enter into a battle with the offenders, we need to work on their self-esteem, self-confidence and inner strength. After strong Naham almost impossible.

1. The method of "Tranquility"

In dealing with such offenders never show that you are lost. Honestly, firmly and openly express their views. Defend or Defend! Speak calmly and relaxed. Hama - cowards, they are not accustomed to the openness and tranquility. They need to get you out of yourself, that nourished your energy. Do not give them the pleasure.

How to respond to rudeness: Meeting the hurtful phrase

Example:
The conductor on the bus, "What you told me 500 rubles to go? I have no surrender! Who'll drop! "
Opponent serious but calm voice: "What, excuse me?"
The conductor: "Surrender is not!"
The opponent: "I go away. I would be very grateful if you will change the bill "

2. The method of "Psychological Aikido"

It is the use of power against itself same. You must agree to the "criticism" of the enemy (sometimes it needs to be done several times), resulting in a situation is brought to the absurd or becomes very funny. And do not forget to praise the cad - it will pay off with a vengeance!

Example:
Nervous patients (NP) in the second clinic to the patient (MR): "What no eye? Can not you see there all! Where do you climb? The smartest or what? "
VP: "I do not have eyes. What you attentive. And I like the most intelligent, useful queue. "
NP (taken aback): "I'm the same as everyone ..."
VP: "Yes, you are standing, like everyone else. Not that I'm - I climb out of turn. "

Usually two or three departures from the attack is enough. Ham falls into a state of psychological grog - he is confused and disoriented. If the public had already "bent" of laughter, it will be easier. Ham quickly retreats and will no longer take the risk.

The peculiarity of the method - requires long practice and effort, as it requires breaking your own patterns of behavior.

3. The method of "Humor"

When a person wants to say something bad, he is gaining air into the lungs. If it is at this moment to laugh, he relaxed. Accompany your joke smile, you can even praise the opponent.

Example:
The secretary went to the director during a meeting to bring tea. But it failed. Heel caught on the carpet, she slammed to the floor, knocking all the cups. Seeing the face turned red with anger director, secretary blurted out: "You are so stunning!" Everyone in the room laughed immediately.

The method of "The statement"

Sometimes a simple statement of fact, "You - ham" is enough to shut up the interlocutor. But you can approach the situation and creatively.

Example:
Buyer: "Give me, please, vitamins ... forgot how called. These "- shows in the window.
Seller: "And you do not have, by chance, on the tablets of memory?"
Buyer: "And you? From rudeness? "

4. The method of "Sneezing"

He comes as a response to the long rough monologue.

How to respond to rudeness: Meeting the hurtful phrase

If your opponent is a long and tedious couples descend on you and can not stop, help him in this. Listen to it with a calm sea as long as the ham is not sure that he - the owner of the situation, and you're so silent. And then loudly and defiantly sneeze. And arisen pause, insert the phrase: "Sorry, I'm allergic to bullshit." And with an extremely polite overlooking ask, "So where are you staying?"

Other spectacular responses to hurtful phrases:

"Is that all?" Or "What?"
"I had a better opinion of you"
"Rudeness is no one, and only you - the more"
"You politely answer or tell the truth?"
"I thought that you do not have the artistry to face"
"Why are you always trying to look worse than you really are?"
"I have absolutely no time to nurture your complexes"
"Sorry what? You probably made a reservation? "

This is another common reason for rudeness and boorishness. Despite the fact that we live in the 21st century, many people prefer to communicate, uncharacteristic for a civilized man. These people are accustomed to constantly be rude, and other behaviors of little interest to them.

How to respond?
The method of "Persevering angelic politeness and patience"

The main rule is to communicate with these boors - politeness, kindness and patience. You can not go to the provocation, charged with energy cad, to become a slave. Do not forget that rude waiting for the response of aggression, and not getting it, it falls into a trance. Courtesy and smile knock him off balance, forcing communicate differently, unaccustomed scenario. So you get the opportunity to control the situation. Sometimes the ham is fixated on the negative, then you can talk to him as politely, but louder than usual. Unusual situations also make cad silence.

Example:
Seller: "Man, you so long to dig? Will you take it or not? "
Buyer: "Please show me even won the cup."
Seller: "You are standing here for half an hour. I'm not your girl running errands! "
Buyer louder than usual, "Please show me the cup."

The method of "nerdy"

It is suitable for administrators of forums, groups in social networks, etc. We know that many community members, knowing the general rules deliberately violate them and then blow lichku administrators, expressing sincere disagreement with the fact that they are banned. When running out of arguments begins rudeness.