The old rules of the new time

Where was the style that was so familiar to our grandparents Truly masculine, assertive and energetic? He was lost for a long time for generations. In those days, people knew how to dress in times of political, economic and cultural instability. When you do not know what the outcome of the day - the dismissal or appointment, wealth or bankruptcy, the best thing you can do - is to look decent in every sense of the word. Including - in the sense of clothing. The era of instability is back and it is time to remember the 7 rules of the old-time style.

Respect for tie ...

Carefully tuck in his shirt, buttoned his jacket, and before leaving the house look over in the mirror from all sides. Many people have lost the habit to do so, relaxed in his eternal casual. And are you sure that is not yet forgotten how to wear formal clothes?

Clothing as a statement

Your view should speak for itself. Learn to say with the help of clothes is what sometimes inappropriate to say out loud. Your amiable tone can talk about one, and socks, tie and pants right to declare: "Go to hell!"

Follow cuffs

Alas, some madman canceled wearing a headscarf in a breast pocket. Nothing to do but to focus the attention of others on the right cuffs: they must be seen from under the sleeve of his jacket to a maximum of 2-2.5 cm. Good watch and cufflinks, fortunately, has not been canceled - so do not forget about them.

Not black and dark blue

We all know how versatile black. But navy least convenient and practical, moreover, it is better to set off the complexion. In addition to the dark blue color as opposed to black, it does not acquire cheap brown tint under fluorescent lighting.

Tuxedo: wear, so wear it!

This means that are always attached to the tuxedo bow tie, sharp lapels and belt-sash. Everything else obsuzhdaemo and choose to taste, including shoes.

A good jacket the best opens doors

In it you get away with some error style. It is easy to gain the upper hand, so do not forget about it, even if you are going to pass the whole day in a T-shirt.

Trousers perfect length

The length of the trousers - this is the most important in the whole way. One and a half centimeters of extra - Reputation missing; two centimeters shorter than you need - you are the object of ridicule. The secret to the perfect length is simple: leg must cover the front of the shoe 2.5 cm, and back up to the middle of the heel.

Hard times will pass, and the habit of elegance - let it remain!

Wind generators - profit from the wind

Wind generator in our time - something very useful and interesting. First, it produces energy for your needs, and secondly, it is not difficult to make yourself or buy. If you also consider this activity as a business idea, you will like it, because there is not anything complex, but highly competitive in this field was noted.

Generating cheap electricity

Most people think, how is it possible to provide themselves with electricity and save money. One solution to this issue is the idea to buy a wind generator. It is able to generate electricity from the air and with the wind of 8-9 m / s of such a generator is enough for a long time. As you know, the better and more powerful generator, the more it costs. One of the people buying generators, the other for a long time contemplating. And the others create themselves, having at hand a sufficient amount of material.

Devices and generator

Wind generator with your own hands is not difficult to do, we need only to correctly understand the principle of operation, which now consider. Consider the basis not of the blade and the drum cylinder. Future devices will be two not too big halves of our hollow cylinder that after the cut would be parted in different directions on a common axis. At a time when the body has formed a very pronounced aerodynamic full asymmetry accumulating across the axis of a strong flow of air as it gradually slipped from its convex side of a semi-cylinder. While the other side, which faces the wind very peculiar pocket provided to a very significant resistance. Our drum rotates slowly, half the cylinders at this point are reversed faster and spinner thereby quickly unwound, generating energy. For wind turbines for the house can be used instead of the length of the blade drum, Wind generator - a source of cheap energy, but these are a little more expensive for the financial part.

Wind generator with their hands

The process begins with the manufacture of the drum itself. Our blades can be created from plywood or corrugated iron, popular duralumin sheet or a plastic sheet sizes suitable for us. Absolutely in any form in every possible way try not to use too thick workpieces. The rotor itself should be as light as possible. This design is to reduce friction in the bearings, which means that the drum will always easier to unwind wind. It should be noted that this design approach generators and wind generators to testify.

If you use with roofing iron, the vertical edges of the blades is strengthened by placing flanging solid metal rod with a diameter of 5-6 mm. If the roofing iron you have, and you want to create the details of your turntable from a piece of plywood, its thickness should be at least 5-6 mm, and do not forget to impregnate the preform hot linseed oil. The cheeks of the drum may produce as wood or plastic or a light metal. When you collect the drum, be sure to coat with the joints very thick oil paint.

As for the frogs, which connect the individual blades of the rotor, the best option is to cook or riveted steel strips with a cross section of 5 × 60 mm. Perhaps also use wood, the thickness of the workpiece will be not less than 25 mm, and width - 80 mm.

With regard to the axis of turntables, everything is simple - it can make a good two-meter length of steel pipe, which has an outer diameter will be about 30 mm. Before you pick up the workpiece axis should find two ball bearing is desirable that they were new. After kakVetryanoy generator with your own hands you reconcile the size of your pipes and bearings, you put aside the problems of excess - fit the pipe to the inner cage of his bearings. Steel cross tightly welded to the rotor axis. When it comes to wood - they are secured with epoxy and steel pins with a diameter of 5 to 6 mm, which run concurrently through each crossbar and a pipe. The blades should be mounted on M12 bolts. It should be very careful to check the distance from the blade to the axis: the distance should be the same - 140-150 mm. When the drum is assembled again, cover the joints of parts thick oil paint.

The main element of the current installation is ready, can only make the bed, pre-weld it or riveted a metal bracket (also suitable and wooden version). On the base frame should be ready to start the install bearings. Look carefully, that there is no misalignment, otherwise the rotor will not be able to rotate easily. All the details of the installation, double covered with oil paint, but on the lower end of the shaft to fix a set of different diameter pulleys. When the belt is spanned over a pulley turntables should connect it to a generator of electric current, such as a car. This created wind turbine at a wind speed of 9-10 m / s can provide sufficient power is transmitted to the generator of 800 watts.

Create or sale

For the business organization does not necessarily make their own generators. You can either find someone who does it, and buy it already prepared windmills, or the use of goods offered by major manufacturers. Both the first and, especially, the second option will be more costly to manufacture than their own wind generator. But the process of "run" faster, the more you will not have to pay for the damaged part, your time and nerves.

By clicking the ready self-generators, the main reference point for you in the beginning of his career will be friends and neighbors who see firsthand the effects generator for your home or cottage, interested and will order you like. The further development, of course, depends on your enthusiasm.

It should be noted that the sale of wind turbines - work very interesting and profitable. Pursuing this line of business, it is important to remember that each person - a potential buyer who wants to save their electricity costs. You just will be important to correctly apply the idea to the buyer. You can do the assembly of wind turbines, and their subsequent sale. But it is important to remember that when you create a really great generator spent a lot of time and effort, but there is an economy of your money if you resell. Competitors in this area is not so much the return of their money after the investment will be months, but when you have a pretty good zarekomenduete yourself, you will have a big flow of money and customers coming to you.

Profitable business: Opens Wine Shop

Wine is one of the noblest spirits. Good wine - it's a little luxury that can afford almost any person, the Italians say. In this wine it is among the most popular alcoholic drinks. And every year the number of his fans around the world is increasing significantly. Thus, a case involving the sale of wine can be very profitable. However, open your wine shop is not as easy as it seems at first glance.

According to experienced entrepreneurs, there are three main conditions for a successful business in the retail sector: the range, the quality of products sold and the level of service. These three simple rules for success are correct with regard to the liquor store. Obviously, the wider the range of specialty stores, the better. If you are going to specialize exclusively on wines, be ready to provide the names of several hundred different wines from around the world. In this case, we are not talking about a small company store, which shows the production of one manufacturer. The wide product range will be one of your main competitive advantages. The main thing is not to copy an assortment of other wine shops in your town. Coincidence range should not exceed 30% of the total number of wines.

However, it is equally important and high quality. If you claim to be an expert on wines, keep the brand: make sure that your product has been presented only the best product of international quality.

As for the level of service, what would be a good, high-quality and unique wines you will not sell without experienced professionals who can advise customers on any matter relating to a particular variety, storage requirements, particularly the use and so on. You can not do. You can find ready-made professional sales consultants or teach them from scratch all the tricks. Large companies send their employees for courses sommelier. This training is quite a long and expensive, so the usual liquor store this option is unlikely to fit. But if you think about the concept of "wine boutique", these costs will be justified.

Business plans liquor store

To begin work on opening your own store is necessary to produce a detailed business plan. A business plan is required, and if you do not plan to take the borrowed funds for business development. However, it is unlikely you will be able to manage only their own savings. Like any business associated with alcoholic beverages, wine shop - expensive enterprise that requires considerable investments.

Do not skimp on marketing services. Book market research before embarking on the search for space for the shop. Examine the activities of your direct and indirect competitors, decide the range and price range. You can open a small shop with quality but inexpensive wines, or present a wine boutique with additional services. It all depends on demand, competition, and, of course, the capital that you have. Small shop is recommended to open in a densely populated area with good transport infrastructure. This may be a sleeping area, but the store itself should not be located in the yard where it will be able to see only the residents of nearby houses, and on a busy street. Attractive exterior decoration, large show with good lighting, a suitable interior design and conspicuous sign itself will become an excellent advertising and attract buyers. Boutique of elite wines are best to open in the city center. But in fact, and in another case it is necessary to strictly observe the requirements for location of the store alcoholic beverages.

Requirements for stationary trading facilities for the sale of alcohol

In accordance with para. 6, Art. 16 of the Federal Law of 22.11.1995 № 171-FZ "On state regulation of production and turnover of ethyl alcohol and alcohol products, and limit consumption (drinking) alcohol products", the organization engaged in the retail sale of any alcoholic beverages (except beers and beer drinks) in the city, should have a property, economic management, operational management or lease, the term of which is determined by the contract and for one year or more, stationary retail facilities and warehouses with a total area of ​​at least 50 square meters. m, as well as cash registers. By shopping in rural areas demands more modest. According to para. 2 para. 6, Art. 16 of the Act in this case, the ownership of property, economic management, operational management or lease, the term of which is determined by the contract and for one year or more should be fixed retail facilities and warehouses with a total area of ​​at least 25 square meters. m, as well as the cash register machines, unless otherwise provided by federal law.

All these requirements for stationary commercial facilities and storage facilities are established by the Russian government authorized federal executive body - Rosalkogolregulirovaniem. Non-compliance of the applicant with the requirements set by including Art. 16 of the Federal Law № 171-FZ, is grounds for denial of a license for the retail sale of alcohol (Nos. 6, p. 9 Art. 19 of the Act).

However, the law makes demands not only to the location and area of ​​the store alcoholic beverages, but also for the term of the lease contract. At a minimum, it must be defined, otherwise the applicant will be denied a license for the retail sale of alcoholic beverages (p. 12 Letters Rosalkogolregulirovaniya number 8977 / 03-04). According to para. 2, Art. 609 of the Civil Code, a lease of real property subject to state registration, unless otherwise provided by law. The contract for leasing a building or structure made for a term not less than one year, subject to state registration and shall be deemed concluded from the moment of registration (Sec. 2, Art. 651 of the Civil Code).

So catering wishing to obtain a license for the retail sale of alcoholic beverages shall comply with the requirements established by paragraph. Article 6. 16 of the Federal Law № 171-FZ to stationary trade objects: regarding the size, the composition of the necessary premises, the lease term and its registration. As the experience of other entrepreneurs to obtain a license or renewal of a problem may arise in the event that:

the applicant has only stationary trading objects and warehouses are missing;

stationary commercial property (shopping hall) and a storage room located in different places with different entrances of the building;

Area stationary retail facilities and warehouses with a total area of ​​less than 50 square meters. m - in urban areas (less than 25 sq. m - in rural areas);

in the lease of the stationary commercial facility is not defined by its terms;

the lease is not registered by the state.

All possible obstacles to obtaining a license to sell alcoholic beverages, it is desirable to prevent or eliminate the filing. Since the submission of the licensing authority a new application for a license for the retail sale of alcoholic beverages, if you have previously been refused to issue it will have to re-pay the state fee (Letter of the RF Ministry of Finance 27.03.2013 № 03-05-06-03 / 9655) . If you have any questions arise, please contact your sales department of the city administration. Local authorities in a given region may have a different interpretation of the law and the requirements often take positions that in fact significantly differ on many points.

Requirements for the organization of wine storage

Pretty tough demands are made not only to the area of ​​the store and warehouse, but also to the arrangement of the latter. All alcoholic beverages must be stored in stationary structurally separate rooms used exclusively for receiving, storage, dispensing and metering products, which meet the following requirements:

located in a building (construction), corresponding to the requirements established by the Federal Law of December 30, 2009 № 384-FZ "Technical Regulations on the safety of buildings and structures" (Collection of legislation of the Russian Federation, 2010, № 1, p. 5);

isolated from the office, ancillary and other premises main walls or temporary building structures (partitions) in height from the floor-to-ceiling warehouse;

equipped with forced ventilation with mechanical prompting;

provided with central heating, or equipped with individual heat generators, which have a certificate of compliance with safety requirements and approval of authorized federal executive body to apply them in the territory of the Russian Federation;

equipped with measuring devices for monitoring temperature and humidity conditions of storage products (hygrometer thermometer, hygrometer psychrometric, psychrometers, thermometers, other measuring instruments provide for the monitoring of temperature and humidity in the storage room). Serviceability of such devices must be confirmed by appropriate notes on verification of measuring instruments on the passports. If storage space is composed of adjacent spaces, said devices must be in each such space;

equipped with racks and (or) the pallet height of at least 15 cm from the floor, located at a distance of not less than 1 m from the heating systems, water and sewer pipes;

luminaires are equipped with a protective ceiling to prevent damage to lamp fixtures;

window openings (if any) are equipped with protective devices (blinds, cornices, other protective devices) to protect against exposure of surfaces and spaces in direct sunlight;

have an arrangement of constructions, which corresponds to the design documentation for the building (construction);

have a system for fire safety, including equipped with fire alarms, fire fighting primary means. If the warehouse has no internal fire line and automatic fire extinguishers, or building a warehouse at distances more than 100 m from the outdoor fire water sources, the room should be equipped with fire shield.

On the area of ​​the warehouse is not allowed:

storage products, non-alcoholic and alcohol-containing food products, packaged in consumer packaging;

placement on a pallet of different types of products;

product placement does not provide easy access to the stored products.

Storage of products depending on the species should be subject to certain conditions relating to temperature and humidity:

Russian cognac and brandy - at a temperature of 5 ° C to 25 ° C and relative humidity above 85%;

liquor - at a temperature of 10 ° C to 25 ° C and relative humidity not higher than 85%;

wines and natural wines - at a temperature of 5 ° C to 20 ° C and relative humidity of 85%;

drinks wine - at a temperature of 5 ° C to 20 ° C and relative humidity not higher than 85%;

Champagne, sparkling and carbonated wines - at a temperature of 5 ° C to 20 ° C and a relative humidity of 85%;

champagne "Soviet" - at a temperature of 8 ° C to 16 ° C and relative humidity not higher than 85%;

cocktails liquor - at a temperature of from 0 ° C to 20 ° C and relative humidity above 85%.

Obtaining a license for retail trade in wine

Note: to obtain a license for the retail sale of alcohol can only be a legal entity (LLC, JSC, Inc. and so on. D.). The individual entrepreneur does not have such a right.

To obtain a license for the retail sale of alcoholic beverages must be submitted to the appropriate authority (in different cities, it may be called differently) the following documents:

license application with the full and (or) abbreviated name and the legal form of organization, its location, the address of an electronic mail address at which the department carries out correspondence of the communication of notices, notifications, using an electronic signature, the location of its separate Units engaged in the retail sale of alcoholic beverages, the bank's name and account number in a bank licensed activity that the organization intends to carry out, the type of product (in accordance with paragraphs 3 and 4 of Article 18 of the Federal Law "On state regulation of production and turnover of ethyl alcohol, alcohol and alcohol products, and limit consumption (drinking) alcohol products "), the period for which the license is issued;

Copies of constituent documents (if copies of documents are not notarized, you will need to show the originals);

a copy of the state registration of the organization. If the document is not presented by the applicant, the authorized department received information confirming the fact of making information about license applicant in the Unified State Register of Legal Entities, on inter-agency request by the federal executive body carrying out state registration of legal entities and natural persons as individual businessmen and (peasant) farms;

a copy of the statement of the organization to the Tax Authority. If the document is not presented by the applicant, the department received information confirming the fact of the license applicant's tax registration for interagency request by the federal executive authority performing functions of control and supervision over observance of legislation on taxes and fees;

copy of the document confirming payment of the fee for granting the license;

a document confirming the applicant's authorized capital (authorized capital);

documents proving the applicant's stationary retail properties and warehouse property, economic management, operational management or lease, the term of which is determined by the contract and for one year or more.

After the adoption of the documents is carried out a thorough examination of them. Her term of 30 days, after which a decision to grant or deny a license. Sometimes, however, it may require additional expertise, which increases processing times, but not more than 30 days.

The license is issued for a period specified by the organization, but not more than five years.

The validity of licenses is extended at the request of the organization on the basis of submitted her application in writing to extend the period of validity and a copy of the document confirming payment of the fee, as well as on the basis of submitted by the tax authority on inter-agency request Ministry of information about absence of debts to pay taxes and fees for the period, said the organization (but not more than five years).

Within 30 days of receipt of the application for renewal of the license agency will examine the application shall decide on the renewal of the license or to refuse to extend this period, in the manner prescribed for the issuance of a license, and within three working days after the relevant decision reported in writing of its decision to the organization, and in the case of a decision to refuse to extend the period of validity of the license and the reasons for refusal.

Manipulation in sales and negotiations.

Manipulation - a pseudo-philosophers of life that seeks to operate and control both themselves and others. (E.Shostrom)

Any expert will sooner or later face difficulties. It's one thing when they are overcome depends solely on yourself. But what if it is a sales manager whose client stubbornly antlers rests in the ground that no one would do? "Eh, what can you do, tough customers!" - Says a rookie. But we all know: all our fears - from the head.

So, you are communicating with the client. Tell me, Do you know the feeling of incompetence, inferiority, uncertainty in the outcome of discussions arising seemingly for no reason? Sometimes, during a call, you barely suppressed to prevent the will suddenly surging emotions on you. And periodically you and all wallow: it seems that the agreement is about to be reached, and you barely internally burgeoning pride like - boom! - Client again shows distrust. I imagine your resentment and frustration! What is it ?! I have the answer to this question: it is possible that you have manipulated.
What is manipulation?
Manipulation - is an implicit impact on the part of the interlocutor, who wants to lead you to experience certain emotions and commit acts favorable to him. Sinister customer! Can not you talk to "grown-up"? However, the same thing is that the manipulation is not always conscious character. Sometimes the human manipulation - it's a habit, a common thing, in which he does not realize. For example, your partner for achieving the goal (not only in business and in the negotiations, but also in his personal life) usually builds the victim. It's not that all is not in this world, and it eloquently expresses his eternal dissatisfaction. He is able to destroy you look, laugh at your tie, but he is not an evil, no. Perhaps, on the contrary: he just defends.

In order to determine how we deal with the manipulation and output dialogue in a constructive direction, let's understand to begin with: what could be the reasons for this phenomenon? Why do people - consciously or unconsciously - involved in the manipulation?

Reason №1. Why cunning'll get more! Once your client was a child, too, as we all do. How to attract the attention of adults, chatting enthusiastically about something incomprehensible? Crick. But in most cases of hysterical crying, you can dismiss or you risk to remain punished, but not heard. But if you something happens: you fall or hurt - attention instantly drawn to you. Adults are doing everything possible to make you feel better. Well, understand the child to achieve the goal simply to portray weak, pretend.

Reason №2. "Do not ask for anything! Do nothing, especially those who are stronger than you. " And in my childhood parents stronger. Execution of desires of the child (often impracticable) is totally dependent on them and are not always carried out. Conclusion: a direct request will get you nowhere.

Reason №3. The child is desperately trying to prove why he needs a star from the sky, believing in his argument. But what do the parents do? Moreover, they do not get a star, so more and often refuse to explain why! Likewise, it can not get it unique and indispensable toy, whatever the arguments of the baby is not given. Transferring the experience into adulthood, people said: No need to explain, I'd rather give the desired interlocutor for me by other methods (for example, pushing the emotion).

Reason №4. Result orientation. I is important not only to win but also to prevent won another (albeit without prejudice to me). This idea has deep roots and, according to research by scientists, lies deep in the Russian folklore. Besides, it is not that important, I'll do the methods of his own. In the end, hidden manipulation better fights with fists, is not it?

Reason №5. This reason is often summed up all the others. Manipulation becomes a habit. The man does not know other ways to achieve the desired.

How important to educate children, is not it? But we are very able to help themselves when dealing with these older children in the face of their customers, and, perhaps, and business partners.

How do I desire to be filled?

Surely you've heard that thoughts materialize. And so it is. But it happens not by magic, but by the laws of psychology. To desire fulfilled, it is necessary to formulate them correctly.
Wording.
The more clearly you define exactly what you want, the better. Do not use negation, not to think about what you do not want, and only what you want. For example, not "do not want to get sick" and "I want to be healthy," not "I do not want to be fat," and "I want to be slim."
Detailing.
For example, you want to lose weight. Now you have all the details to see how it will happen. On a sheet of paper, write something like an essay on this subject that you become slim, feel free to walk along the beach in a bathing suit, I began to feel better, and in the stores always have your new small size.
Currently.
Opinions about this from the experts were divided, but many of them are recommended to formulate a wish not in the future tense, but in this - as though you already have. For example, not "I want to get a job" and "I'm on the road to employment", ie your desire is already beginning to take place.
Expanding the boundaries.
It is not necessary to formulate a desire as "I'm on the way to buying a car." What if you win the car in a lottery, or someone close to you decides to give? Therefore, it is better not to impose restrictions in the form of "I want to buy, find, recover," etc. Who knows which way you will get the desired item.
Visualization.
Once past stages imagine yourself in the future, where your wish come true. For example, would you like a new apartment: imagine how you live in it, wake up in the morning, going to work, to meet the guests, etc. All the details, imagine the interior of the apartment around you who you are near. Think of it every day.
Waiting.
Remember that desire is fulfilled not by magic, and so time is required for its execution. Do not wait for tomorrow or in a week you for no reason at all will go on tour in Europe. Just continue to perfect your will: articulate, detailed and represent.
Performance.
The most important thing is not to miss the chance. It is quite likely that you will be offered the job of your dreams, or a handsome man will come to meet you, and you for some reason scared and refuse. Do not be afraid and always use your chance.

What is more important:

Build a business process / technology or to hire highly motivated staff?

Example of W. Edwards Deming.

It was the American scientist who worked with quality problems in manufacturing. We can say that he is the father of the concept of "lean manufacturing", and the main Japanese Award, which is awarded to enterprises for outstanding achievements in improving the quality, bears his name.
So, Deming was a passionate advocate of the right technology. And at his seminars, he showed clearly why the motivation without technology is not worth anything.
First, he asked the participants - and it was the guys in ties, directors and senior managers, many with a diploma MBA, list all of them well-known methods of motivation. And writes a column.
Then he invites a person from the audience, tying his eyes and gave him a bowl of balls ping-pong table - white and red. And I asked to select ten red. The man, of course, could not.
Then Deming started to go through the list of ways to motivate:
-Materialnaya Motivation! I'll give you $ 10 if you choose only the red balls!
-negative Material motivation! I will fine you $ 10 if you choose at least one white ball!
-Emotsionalnaya Motivation! Johnny, I believe in you, you're a cool guy! I know that you choose only the red balls! Friends, let's chorus: "Johnny! Johnny! You're cool! You can do it! "
-Karernaya Motivation! I persuade your boss to increase your career if you choose only the red balls!
-Motivatsiya Vacation! I'll let you go home early if you choose only the red balls!
But, surprisingly, none of the methods of motivation does not help a person to perform the task. And then Deming explained to the audience that if no clear technology to do the work, motivation, at best, gives unstable results, and more - helps as dead poultices. And then he talked about how to develop the technology.

7 most popular performance metrics

1. CTR - indicator CTR ads (advertisements).

Calculated: number of clicks / number of impressions * 100%.

What affects: the quality of created ads, banners or any other promotional material, the right choice of communication channels, and targeting.

2. CPC - cost of a click.

Calculated: the amount of advertising costs (advertising channel) / number of clicks.

What influences: the efficient allocation of advertising budgets between advertising channels, the quality of promotional materials and price lists of advertising platforms (if bought at the traffic model PPC).

3. CPA - cost targeted action.

Calculated: the amount of advertising costs (advertising channel) / number of targeted actions.

What influences: the cost per visitor, conversion rate (CR), and in particular: the quality of the involved traffic, the choice of the landing page, site usability, product offering and conditions of purchase.

4. CPO - the value of the confirmed order (purchase).

Calculated: the amount of advertising costs (advertising channel) / number of confirmed orders.

What influences: CPA, the quality of the call center or automated systems for order confirmation (sms, e-mail, etc.).

5. CPS - cost of sales.

Calculated: the amount of advertising costs (advertising channel) / Bestselling

What influences: CPO, the quality of the call center, the payment and delivery of goods.

6. ROMI - return on investments in marketing.

Calculate: (come from marketing activity -Expenses marketing) / marketing costs * 100%

What influences it: the average check for the buyer and the cost of marketing activities.

7. LTV - net profit from the client for the whole period of cooperation with the company.

Calculated: profit - all incurred costs (not just marketing).

What influences: margins, average check, the frequency of purchases, the cost of the original and the cost of re-engaging the customer and other expenses.