Profitable business: Opens Wine Shop

Wine is one of the noblest spirits. Good wine - it's a little luxury that can afford almost any person, the Italians say. In this wine it is among the most popular alcoholic drinks. And every year the number of his fans around the world is increasing significantly. Thus, a case involving the sale of wine can be very profitable. However, open your wine shop is not as easy as it seems at first glance.

According to experienced entrepreneurs, there are three main conditions for a successful business in the retail sector: the range, the quality of products sold and the level of service. These three simple rules for success are correct with regard to the liquor store. Obviously, the wider the range of specialty stores, the better. If you are going to specialize exclusively on wines, be ready to provide the names of several hundred different wines from around the world. In this case, we are not talking about a small company store, which shows the production of one manufacturer. The wide product range will be one of your main competitive advantages. The main thing is not to copy an assortment of other wine shops in your town. Coincidence range should not exceed 30% of the total number of wines.

However, it is equally important and high quality. If you claim to be an expert on wines, keep the brand: make sure that your product has been presented only the best product of international quality.

As for the level of service, what would be a good, high-quality and unique wines you will not sell without experienced professionals who can advise customers on any matter relating to a particular variety, storage requirements, particularly the use and so on. You can not do. You can find ready-made professional sales consultants or teach them from scratch all the tricks. Large companies send their employees for courses sommelier. This training is quite a long and expensive, so the usual liquor store this option is unlikely to fit. But if you think about the concept of "wine boutique", these costs will be justified.

Business plans liquor store

To begin work on opening your own store is necessary to produce a detailed business plan. A business plan is required, and if you do not plan to take the borrowed funds for business development. However, it is unlikely you will be able to manage only their own savings. Like any business associated with alcoholic beverages, wine shop - expensive enterprise that requires considerable investments.

Do not skimp on marketing services. Book market research before embarking on the search for space for the shop. Examine the activities of your direct and indirect competitors, decide the range and price range. You can open a small shop with quality but inexpensive wines, or present a wine boutique with additional services. It all depends on demand, competition, and, of course, the capital that you have. Small shop is recommended to open in a densely populated area with good transport infrastructure. This may be a sleeping area, but the store itself should not be located in the yard where it will be able to see only the residents of nearby houses, and on a busy street. Attractive exterior decoration, large show with good lighting, a suitable interior design and conspicuous sign itself will become an excellent advertising and attract buyers. Boutique of elite wines are best to open in the city center. But in fact, and in another case it is necessary to strictly observe the requirements for location of the store alcoholic beverages.

Requirements for stationary trading facilities for the sale of alcohol

In accordance with para. 6, Art. 16 of the Federal Law of 22.11.1995 № 171-FZ "On state regulation of production and turnover of ethyl alcohol and alcohol products, and limit consumption (drinking) alcohol products", the organization engaged in the retail sale of any alcoholic beverages (except beers and beer drinks) in the city, should have a property, economic management, operational management or lease, the term of which is determined by the contract and for one year or more, stationary retail facilities and warehouses with a total area of ​​at least 50 square meters. m, as well as cash registers. By shopping in rural areas demands more modest. According to para. 2 para. 6, Art. 16 of the Act in this case, the ownership of property, economic management, operational management or lease, the term of which is determined by the contract and for one year or more should be fixed retail facilities and warehouses with a total area of ​​at least 25 square meters. m, as well as the cash register machines, unless otherwise provided by federal law.

All these requirements for stationary commercial facilities and storage facilities are established by the Russian government authorized federal executive body - Rosalkogolregulirovaniem. Non-compliance of the applicant with the requirements set by including Art. 16 of the Federal Law № 171-FZ, is grounds for denial of a license for the retail sale of alcohol (Nos. 6, p. 9 Art. 19 of the Act).

However, the law makes demands not only to the location and area of ​​the store alcoholic beverages, but also for the term of the lease contract. At a minimum, it must be defined, otherwise the applicant will be denied a license for the retail sale of alcoholic beverages (p. 12 Letters Rosalkogolregulirovaniya number 8977 / 03-04). According to para. 2, Art. 609 of the Civil Code, a lease of real property subject to state registration, unless otherwise provided by law. The contract for leasing a building or structure made for a term not less than one year, subject to state registration and shall be deemed concluded from the moment of registration (Sec. 2, Art. 651 of the Civil Code).

So catering wishing to obtain a license for the retail sale of alcoholic beverages shall comply with the requirements established by paragraph. Article 6. 16 of the Federal Law № 171-FZ to stationary trade objects: regarding the size, the composition of the necessary premises, the lease term and its registration. As the experience of other entrepreneurs to obtain a license or renewal of a problem may arise in the event that:

the applicant has only stationary trading objects and warehouses are missing;

stationary commercial property (shopping hall) and a storage room located in different places with different entrances of the building;

Area stationary retail facilities and warehouses with a total area of ​​less than 50 square meters. m - in urban areas (less than 25 sq. m - in rural areas);

in the lease of the stationary commercial facility is not defined by its terms;

the lease is not registered by the state.

All possible obstacles to obtaining a license to sell alcoholic beverages, it is desirable to prevent or eliminate the filing. Since the submission of the licensing authority a new application for a license for the retail sale of alcoholic beverages, if you have previously been refused to issue it will have to re-pay the state fee (Letter of the RF Ministry of Finance 27.03.2013 № 03-05-06-03 / 9655) . If you have any questions arise, please contact your sales department of the city administration. Local authorities in a given region may have a different interpretation of the law and the requirements often take positions that in fact significantly differ on many points.

Requirements for the organization of wine storage

Pretty tough demands are made not only to the area of ​​the store and warehouse, but also to the arrangement of the latter. All alcoholic beverages must be stored in stationary structurally separate rooms used exclusively for receiving, storage, dispensing and metering products, which meet the following requirements:

located in a building (construction), corresponding to the requirements established by the Federal Law of December 30, 2009 № 384-FZ "Technical Regulations on the safety of buildings and structures" (Collection of legislation of the Russian Federation, 2010, № 1, p. 5);

isolated from the office, ancillary and other premises main walls or temporary building structures (partitions) in height from the floor-to-ceiling warehouse;

equipped with forced ventilation with mechanical prompting;

provided with central heating, or equipped with individual heat generators, which have a certificate of compliance with safety requirements and approval of authorized federal executive body to apply them in the territory of the Russian Federation;

equipped with measuring devices for monitoring temperature and humidity conditions of storage products (hygrometer thermometer, hygrometer psychrometric, psychrometers, thermometers, other measuring instruments provide for the monitoring of temperature and humidity in the storage room). Serviceability of such devices must be confirmed by appropriate notes on verification of measuring instruments on the passports. If storage space is composed of adjacent spaces, said devices must be in each such space;

equipped with racks and (or) the pallet height of at least 15 cm from the floor, located at a distance of not less than 1 m from the heating systems, water and sewer pipes;

luminaires are equipped with a protective ceiling to prevent damage to lamp fixtures;

window openings (if any) are equipped with protective devices (blinds, cornices, other protective devices) to protect against exposure of surfaces and spaces in direct sunlight;

have an arrangement of constructions, which corresponds to the design documentation for the building (construction);

have a system for fire safety, including equipped with fire alarms, fire fighting primary means. If the warehouse has no internal fire line and automatic fire extinguishers, or building a warehouse at distances more than 100 m from the outdoor fire water sources, the room should be equipped with fire shield.

On the area of ​​the warehouse is not allowed:

storage products, non-alcoholic and alcohol-containing food products, packaged in consumer packaging;

placement on a pallet of different types of products;

product placement does not provide easy access to the stored products.

Storage of products depending on the species should be subject to certain conditions relating to temperature and humidity:

Russian cognac and brandy - at a temperature of 5 ° C to 25 ° C and relative humidity above 85%;

liquor - at a temperature of 10 ° C to 25 ° C and relative humidity not higher than 85%;

wines and natural wines - at a temperature of 5 ° C to 20 ° C and relative humidity of 85%;

drinks wine - at a temperature of 5 ° C to 20 ° C and relative humidity not higher than 85%;

Champagne, sparkling and carbonated wines - at a temperature of 5 ° C to 20 ° C and a relative humidity of 85%;

champagne "Soviet" - at a temperature of 8 ° C to 16 ° C and relative humidity not higher than 85%;

cocktails liquor - at a temperature of from 0 ° C to 20 ° C and relative humidity above 85%.

Obtaining a license for retail trade in wine

Note: to obtain a license for the retail sale of alcohol can only be a legal entity (LLC, JSC, Inc. and so on. D.). The individual entrepreneur does not have such a right.

To obtain a license for the retail sale of alcoholic beverages must be submitted to the appropriate authority (in different cities, it may be called differently) the following documents:

license application with the full and (or) abbreviated name and the legal form of organization, its location, the address of an electronic mail address at which the department carries out correspondence of the communication of notices, notifications, using an electronic signature, the location of its separate Units engaged in the retail sale of alcoholic beverages, the bank's name and account number in a bank licensed activity that the organization intends to carry out, the type of product (in accordance with paragraphs 3 and 4 of Article 18 of the Federal Law "On state regulation of production and turnover of ethyl alcohol, alcohol and alcohol products, and limit consumption (drinking) alcohol products "), the period for which the license is issued;

Copies of constituent documents (if copies of documents are not notarized, you will need to show the originals);

a copy of the state registration of the organization. If the document is not presented by the applicant, the authorized department received information confirming the fact of making information about license applicant in the Unified State Register of Legal Entities, on inter-agency request by the federal executive body carrying out state registration of legal entities and natural persons as individual businessmen and (peasant) farms;

a copy of the statement of the organization to the Tax Authority. If the document is not presented by the applicant, the department received information confirming the fact of the license applicant's tax registration for interagency request by the federal executive authority performing functions of control and supervision over observance of legislation on taxes and fees;

copy of the document confirming payment of the fee for granting the license;

a document confirming the applicant's authorized capital (authorized capital);

documents proving the applicant's stationary retail properties and warehouse property, economic management, operational management or lease, the term of which is determined by the contract and for one year or more.

After the adoption of the documents is carried out a thorough examination of them. Her term of 30 days, after which a decision to grant or deny a license. Sometimes, however, it may require additional expertise, which increases processing times, but not more than 30 days.

The license is issued for a period specified by the organization, but not more than five years.

The validity of licenses is extended at the request of the organization on the basis of submitted her application in writing to extend the period of validity and a copy of the document confirming payment of the fee, as well as on the basis of submitted by the tax authority on inter-agency request Ministry of information about absence of debts to pay taxes and fees for the period, said the organization (but not more than five years).

Within 30 days of receipt of the application for renewal of the license agency will examine the application shall decide on the renewal of the license or to refuse to extend this period, in the manner prescribed for the issuance of a license, and within three working days after the relevant decision reported in writing of its decision to the organization, and in the case of a decision to refuse to extend the period of validity of the license and the reasons for refusal.