How to open a computer shop and accessories

Computer rightly be regarded as a symbol of our time. There is not a single area in our lives where it is not used to the computer. It may seem that demand for computers is that the success of a business selling them will always be provided. But, in fact, far from it, and many of us have witnessed the bankruptcies of many large and small companies and shops selling computer equipment.

In the computer market is very tough competition. Computer store must not only be stylish and modern. The wealth of choice it must be combined with reasonable prices and the staff should be able to competently and effectively advise clients on all matters arising from it. If you are resolved, these major problems, the computer store will have a steady income, and economic well-being of the business will be provided.

The choice of location and size of a computer store

The requirement to the location of a computer store standard - ensure a high level of attendance. Not necessarily the location of the store in the city center, but a crowded city street and near to the location of the highways would be very convenient. To store must be provided with convenient access and the possibility of parking lot.

Startup costs can be significantly reduced without buying a premises under the shop, and limiting lease. Is not critical, you are renting a single store or a department in a large shopping center.

The optimum area of ​​the store depends on the scope of activity, which is scheduled to deploy. For the average computer store enough of 250-400 square meters. m. area. This area is sufficient to locate items so that it was convenient to see and touch.

If you plan to open a specialty store narrow profile, it is possible to confine 150-200 sq. m. As the other extreme, you can consider the digital supermarket, where you can find "everything for everyone." For such store will need 1 000-2 000 sq. m., an impressive amount for a start, and the availability of expertise and perseverance to not only lose the money invested, but also to earn.

Construction of a computer store

The basic idea behind the concept of a computer store should have an idea of ​​maximum comfort and convenience for the customer. This is a very broad concept, including the convenience of the location of the store, a wide range of equipment to conveniently inspect it, a high level of service and professionalism of the staff, and other factors.

Clientele store can be divided into two groups: beginners, amateurs and advanced users. These two groups should be a different approach in the formation of the range. Beginners need ready-built computers with the power at the lowest price. Advanced users are more interested in the possibility of upgrading ("apgreyta") or complete assembly of computers, so they are mainly focused on components.

According to marketing experts, about half of the turnover of the store is the computer products, called "consumables": wheels, paper, toner, ink and so on. N. It is also important that this group of goods sold with a maximum margin.

The explosive growth of digital technology blurs the boundaries between the computer and other appliances, so in recent years can be seen a gradual expansion of the range of computer stores. In these shops there are new groups of products: plasma and LCD TV panels, digital photographic equipment, projectors, mobile phones and so on. Of course, the expansion of the range may be limited by physical abilities of retail space, but if the opportunity is available, the nomenclature product line can be gradually increased parallel by monitoring demand.

Do not forget about the important stuff (3.5-7.0 mln. Rub.)

The limited retail space in the shops, where they sell a lot of "little things" does not allow convenient for the buyer to show the whole range of products. There are principles of product placement that can increase sales. These principles include:

The hierarchical principle location of goods ("hierarchy shelves")

The principle is the location of the goods in the sales area, respectively, profitability: the best-selling and profitable products are given to the best places.

Visual balance

Overall and heavy objects on top shelves shelving the trading floor unconscious cause concern among visitors because of a sense of danger associated with the possibility of a fall. Discomfort negatively affects the customer, so heavy and large goods correctly positioned on the lower and middle shelves, leaving the upper for lightweight bags, small boxes, and so on. N.

Proper grouping of goods

Grouping by type of goods and the most promising destination for successful implementation. Some owners prefer to group items by name retail brands, which is inconvenient and inefficient.

Good lighting

Prerequisite successful sale. Goods must be clearly visible from all sides, so the preferred glass windows. Additional lights should not lead to overheating of the goods.

Volumetric presentation

Chassis and affordable products exhibited massively. New products and sales leaders demand exhibited separately in a place where they can be easily seen.

Unobtrusive music

Nice quiet background music uplifting client and contributes to its long-term stay in the store.

Availability price lists

Besides the price tag on the samples of the goods, in prominent places must be present price lists with the nomenclature and the prices of items of goods, primarily in order that there was no place on the shelves.

Recruitment computer store

Store staff should be qualified enough to be able to not only tell the details about the product, but also to advise the client of any level. The layman should be able to get a basic understanding of the computer, and specialist computer chooses for the company must be able to explain in detail the advantages of purchasing in this shop, detailing the attractiveness of price, quality, service, warranties, discounts and so on. D.

Most attention should be given to each client, whether it is privately owned or corporate customer.

Advertising

Advertise computer store should not be confined to the media, brochures or business cards. Be sure to develop their own Internet site, where customers will be able, without leaving home, to get acquainted with your suggestions. Be sure to keep in touch with customers via the website, e-mail, mobile phone.

Business development

Creating a network of shops should be based on growth in profitability due to the increase in sales. No need to hurry up with this: after a correct statement of the case in the first shop you will feel when you can open shop clone.

The volume of investment and payback

From the experience of organizing a computer store and business materials cited by experts, the total cost of a medium-sized store opening will make 3.5-7.0 mln. Rub. This amount will go down the whole list of expenses: rent premises, purchase of goods, salaries and other personnel costs. Opening a small shop will cost 1.5-2.0 mln. Rubles, and in the organization of the network will have to invest not less than 20 mln. Rubles.

Return on investment depends on many factors, but the estimated payback can be expected in 2-3 years after opening.

In general, the computer store can assume a perspective view of the business. The basis for commercial success will be high staff training and an assortment that meets customer demands for quality and price. Remember, most of the customer leaves the store without buying because it did not explain exactly what he wants!