понедельник, 21 декабря 2015 г.
воскресенье, 13 декабря 2015 г.
7 golden rules how to look MILLIONAIRE
So, for those aiming high:
1. Art est celare artem!
Ancient wisdom says: artfully conceal art! Be adept at honing his style, but strictly to hide from others, that perfection is achieved at the cost of a lot of work.
2. NO LABEL
Never wear "labels out." Logos - -attributika posers. Patricia - other unspoken signs of belonging to an elite caste. In some circles - is smoothed hair and a quilted jacket. Carefully study the society, which seek to enter.
3. denies everything!
Do not flaunt the high cost of things. Remember, financial vulgar nouveau riche show off issues and the poor. After another million no need to assert themselves at the expense of clothes, temptation "conspicuous consumption" is already long gone.
4. Appreciable invisibility
Let your clothes will be the embodiment of restraint and minimalism. There is always a way to indicate the status indirectly. Have two dozen white shirts, and only subtle nuance is enough for a smart look.
5. "new money"? No, the "old money"!
Your clothes simply has no right to look outrageously new shoes squeak and rub his legs and hair to be "svezheostrizhennoy and freshly painted." After all, the taste and the money came to you yesterday? Gradually you get rid of discouraging compliments: "Oh, dear, you have a new blouse!" And "Oh, Simon, are you a haircut!".
6. virtuoso ease
The secret to stylishness - if occasional, inadvertent Details: accident rasstegnuvshayasya buttons of his vest, shirt snub gate. It's - well-deserved degree of freedom. Today, you can hardly find a millionaire to diligently traditional costume - it is now a uniform hired manager and a cheap performance - a driver and a guard.
7. Luxury re-look
Realize it. And always be ready to re-close look at you, it - will inevitably follow. Respectus!
So, for those aiming high:
1. Art est celare artem!
Ancient wisdom says: artfully conceal art! Be adept at honing his style, but strictly to hide from others, that perfection is achieved at the cost of a lot of work.
2. NO LABEL
Never wear "labels out." Logos - -attributika posers. Patricia - other unspoken signs of belonging to an elite caste. In some circles - is smoothed hair and a quilted jacket. Carefully study the society, which seek to enter.
3. denies everything!
Do not flaunt the high cost of things. Remember, financial vulgar nouveau riche show off issues and the poor. After another million no need to assert themselves at the expense of clothes, temptation "conspicuous consumption" is already long gone.
4. Appreciable invisibility
Let your clothes will be the embodiment of restraint and minimalism. There is always a way to indicate the status indirectly. Have two dozen white shirts, and only subtle nuance is enough for a smart look.
5. "new money"? No, the "old money"!
Your clothes simply has no right to look outrageously new shoes squeak and rub his legs and hair to be "svezheostrizhennoy and freshly painted." After all, the taste and the money came to you yesterday? Gradually you get rid of discouraging compliments: "Oh, dear, you have a new blouse!" And "Oh, Simon, are you a haircut!".
6. virtuoso ease
The secret to stylishness - if occasional, inadvertent Details: accident rasstegnuvshayasya buttons of his vest, shirt snub gate. It's - well-deserved degree of freedom. Today, you can hardly find a millionaire to diligently traditional costume - it is now a uniform hired manager and a cheap performance - a driver and a guard.
7. Luxury re-look
Realize it. And always be ready to re-close look at you, it - will inevitably follow. Respectus!
Checklist for checking Sell Page
See a series of councils to evaluate the effectiveness of selling page. This is not trivial recommendations about the first screen and a large button.
The recommendations relate to those moments, which many people forget. This post is not simply to read.
Open your selling page or site and point by point check - yes or no. Plus or minus?
№1 there any comments on the selling page? Yes or no?
№2 Each review begins subtitled? Yes or no?
Tip: invent titles for reviews. Let each review looks like a little sales letter. This increases the conversion page that sells.
Every review №3 enhanced photo? Yes or no?
Tip: use pictures of real people and their real reviews of selling page. Be honest, and people will appreciate it. After buying from the one who is trusted.
№4 subject reported some benefit to a client? Benefit concrete and expressed in figures?
Tip: header profitably sells better than the title without benefit. Describe the specific page on selling tangible benefits that the customer will receive from using your product.
№5 In the text there is an indication of the novelty? Yes or no?
Tip: new - is the magic word for every page that sells. The new training, a new method, a new model. Reader loves news, and it must be used.
№6 using the token paragraph? Yes or no?
Tip: Use the paragraph marker on the selling page. After all, many people flick through the text. Reading only the selected fragments so give visitors the right information to make the purchase.
№7 You use a money back guarantee? Yes or no?
Tip: let money-back guarantee. This technique increases the credibility of the seller and the buyer takes the fear when parting with money. After all, he is confident that if the product not suit him, he will get his money back.
№8 page is to sell a video? Yes or no?
Tip: use the demos on the selling page. This is the only opportunity to show in the virtual world, as used goods in the real world. The buyer will arise a sense of "product in their hands," and he made the purchase.
№9 profit and benefit visualized? Yes or no?
Tip: use pictures, charts, diagrams. All that creates a visual image of a product or shows benefit from its use, works to increase conversion sells page.
What are the results?
If you scored 4 or more "cons", the urgent need to finalize the selling page. Do not just "fix cons" to change the approach - to make it a system.
Scored 2-3 minus? Not bad! Please correct them and keep track of changes in the conversion.
Scored 0-1 minus? Your pages - Monster Sales!
See a series of councils to evaluate the effectiveness of selling page. This is not trivial recommendations about the first screen and a large button.
The recommendations relate to those moments, which many people forget. This post is not simply to read.
Open your selling page or site and point by point check - yes or no. Plus or minus?
№1 there any comments on the selling page? Yes or no?
№2 Each review begins subtitled? Yes or no?
Tip: invent titles for reviews. Let each review looks like a little sales letter. This increases the conversion page that sells.
Every review №3 enhanced photo? Yes or no?
Tip: use pictures of real people and their real reviews of selling page. Be honest, and people will appreciate it. After buying from the one who is trusted.
№4 subject reported some benefit to a client? Benefit concrete and expressed in figures?
Tip: header profitably sells better than the title without benefit. Describe the specific page on selling tangible benefits that the customer will receive from using your product.
№5 In the text there is an indication of the novelty? Yes or no?
Tip: new - is the magic word for every page that sells. The new training, a new method, a new model. Reader loves news, and it must be used.
№6 using the token paragraph? Yes or no?
Tip: Use the paragraph marker on the selling page. After all, many people flick through the text. Reading only the selected fragments so give visitors the right information to make the purchase.
№7 You use a money back guarantee? Yes or no?
Tip: let money-back guarantee. This technique increases the credibility of the seller and the buyer takes the fear when parting with money. After all, he is confident that if the product not suit him, he will get his money back.
№8 page is to sell a video? Yes or no?
Tip: use the demos on the selling page. This is the only opportunity to show in the virtual world, as used goods in the real world. The buyer will arise a sense of "product in their hands," and he made the purchase.
№9 profit and benefit visualized? Yes or no?
Tip: use pictures, charts, diagrams. All that creates a visual image of a product or shows benefit from its use, works to increase conversion sells page.
What are the results?
If you scored 4 or more "cons", the urgent need to finalize the selling page. Do not just "fix cons" to change the approach - to make it a system.
Scored 2-3 minus? Not bad! Please correct them and keep track of changes in the conversion.
Scored 0-1 minus? Your pages - Monster Sales!
воскресенье, 6 декабря 2015 г.
Every day on the phone customers ask the same question: "What is the price?". Most often, this is the last question that we hear from the customer.
What you need to do in order to at least keep the customer on the line and talk to him? Here are some possible answers that will help keep customers. You can use these sketches to produce answers that are suitable for your business.
Price from 1..
The answer to this question can be said that the price starts from a certain amount. Here the advantage is that the customer immediately hears a suitable price for it and will continue to communicate with you. And the goods, what characteristics it needs and how much it costs, you have to specify the process of communication.
2. The price of choice.
There are several prices of the same goods, but of different vendors and different qualities, starting with the lowest prices. For example, it costs 200 rubles., A manufacturer of China, it is worth 350rub., Manufacturer of Russia, but it's worth 650rub., Made in Italy. Well, or something like that.
3. The price of the client.
You can call a real price, but ask the customer for what price he expects. To say that the price will depend on the amount of something on the type of product, manufacturer, delivery time.
4. Give an example of another client.
On the claim that it is expensive, one can cite as an example, that you cooperate more customers from the industry and call two or three such clients. If competitors of the client to cooperate with you, so it is something to think about.
5. Make a slope on the terms of the transaction.
It is possible to emphasize that with this price you can talk about the deferred payment (if practiced in your company).
6. Justification of the price.
We can and must justify its price. Why such a price? Did your products made from the more expensive high-quality material or functionality Item wider compared with same, but different manufacturer.
7. Benefits.
Expensive or not, you have to show it to the customer benefit after buying your product or service. If you show it to him clearly, the probability of the transaction will be much higher. But what are the benefits - it depends on what you're selling.
8. Expensive compared to what or whom?
Ask the question and let the customer lead example, who cheaper. Sometimes it is that he is the answer to this question does not even know what to say. The client is simply trying to bring down the price.
You can use any other answer that is right for your business. The essence of this method - not to remain silent after you heard the price and voiced objection to the client, and the client and continue to hold a conversation with him. If you got it - the chances rise significantly for sale.
6 ways to concentrate on the job
How to get rid of the excess of information in the modern world?
While working, we have to constantly be in touch - through computers and mobile devices. To understand why this is a problem, to help the analogy with a frog caught in a pot of water.
If the water temperature rises slowly enough, the frog will not notice this and cooked alive. So we feel the Internet: our productivity declines - gradually but steadily: like a frog in hot pot, we do not notice that we are dealing with an ever-increasing number of e-mail, instant messaging, websites, forums, social networks, video .. .
How to make technology work for you, not you to them? Do not read your mail? Do not go into the social networks? For some it is painful, if not impossible. Need more willpower.
1. Removal
Organizations can restrict or block access to network resources - but there is a risk that will be blocked access to useful information and essential services. Lock of the Internet resources only leads to inhibition of the innovation process: it is known that public health initiatives negatively affect the pace of technological development.
To develop the knowledge necessary to have a complete picture of what is happening online. On the Internet there are data that will be always in demand. You do not need to go too far: so, struggling with pornography on the Internet, even the regulators have made that quite modern filters block legitimate sites about sexual education.
Since time immemorial, people postpone business on the next day, and invent new ways to work less. But there is a means to fight distractions - even if only occasionally.
2. Throw a frog
Electronic devices are beginning to distract us from the work as soon as we sit down at a desk. Sometimes - even on the way to the workplace.
We open the mail, start conversation, answering questions and sharing pictures and videos. The more posts, the more sense of responsibility "must answer."
Recall frog. We always have things that we procrastinate and eventually forgotten in the most secluded corners of our memory. These cases should be executed. So why not start a new day with the completion of tasks, "throwing a frog?" Why not do important things, rather than to sit in social networks and read the irrelevant letters?
3. The method of "Tomato"
The essence of the popular method of "Tomato" - 25 minutes to work on one task, take a break and continue. It helps to concentrate time and resources on a single project. There is another way to not be distracted from the task: to write by hand or in an electronic task list application on a working day. Structure the working day is especially useful if your profession involves active in social networks, but also in other cases, it helps to carve out the time needed for other things.
4. Meditation
In recent years, techniques of meditation again attracted the attention of scientists and investigators. Programs such as developed by Andy Paddikombom application Headspace, are becoming increasingly popular - they allow you to focus on the problem and find its solution in a noisy and nervous office environment. Five minutes of meditation to help calm the mind and re-focus on the case. Several studies have confirmed the effectiveness of meditation techniques to improve performance - and get more enjoyment out of life.
5. Create an alternative calendar performance
Paper diaries still used, but less: their close many electronic applications. This is not always the best alternative - often a person is littered with unfinished business. It is better to create your own business calendar, preferably in an online format. Recording time is planning to spend on social networks and reading mail, chat with your family or holiday alone, you can better manage your time.
6. Self-control - start with yourself
It's time to give up things that do not go in your favor, whether it is food and drink or annoying social networks. It is necessary to realize that distracted from the pressing daily tasks properly - especially when it can be minimized.
Professor Steve Peters for a long time working with professional athletes of the highest category, helping them to control impulsive, emotional part of the brain (his term - "the brain of chimpanzees"). The best way - not to give her pulse, for example, read e-mail. But the main thing - to find a balance between the prohibition of unnecessary and resolution desired. It is not simple.
Some researchers have tried to fight the dependence on e-mail, blocking access to it at certain times. In Germany, scientists have advised companies to forbid calls and letters to employees after the end of their working day. For the office staff it's probably a good solution, but still more than those who work outside the office - for personal reasons and preferences or due to the specifics of the work itself.
Self - the best tool. For users of Google there is an application Inbox Pause, which collects incoming messages and delivers them to the specified intervals. There is a limit to emails on mobile devices - e-mail is updated only when you connect to a known working or home network, and the device does not give its owner the temptation to check email during a walk on weekends and holidays.
For all this to work, we need a willingness to change. Technology, as before, will invade our lives - business and private - and especially smartphones. Resist distractions, using any suitable method you can only willpower and self-discipline.
вторник, 17 ноября 2015 г.
10 signs that you need to immediately resign
1. You can not wake up. You will need another 10 minutes to get up. And then another ten.
2. While at work, you are experiencing physical pain for no apparent reason (it works your subconscious).
3. You do not want to respond to letters and phone calls. When the number of letters and phone calls, unanswered, to reach 20, you'll have to leave.
4. You do not quite understand what determines your salary.
5. You, for some inexplicable reason, afraid to face with other people from the office.
6. While in this job, you do not create for themselves any additional value. Treat yourself like a business. There is a growing value of this "business"?
7. Do you think about that, should not you start selling diet pills. Nobody in their right mind should not be taken for this.
8. Someone yells at you. You are not a child. And shout insulting. No one should ever yell at you. Never. But this practice is difficult to reverse, if you are already accustomed to the fact that you shout.
9. You think of office intrigue more than on how to achieve good results at work. Never dive into corporate gossip. Never.
10. Do you meet with someone who works at your company. One of you need to leave. And fast. Otherwise, work, relationships, life - all flies to hell. Do not shit where you eat.
Do not irritate me 10 annoying phrase that hear women entrepreneurs
1. Here will find a man, then end of business: get married, give birth to a child, heal a normal life
2. It is clear why the failure of the project: they are led by women. At Roman, too, things are not much, but it does at least have the eggs, and he knows how to lead
3. Girls should not be trusted to work with the finances, they do not know how to count money
4. It approves a plan for a month, depending on the mood and the phases of the moon
5. She has five children, is she able to manage your business? It turns your desktop into a swaddling board
6. It dismisses all employees, who dressed it better
7. A woman who is engaged in business, not a woman, but just a man in a skirt
8. It is to her husband gave business functions instead of earrings birthday
9. She's a successful company, these are not happy in your personal life
10.Mnogo you know successful business woman, who have done everything without the help of rich men? So assess your chances of success
суббота, 14 ноября 2015 г.
Hot decal: print images of any complexity
Technology Hot decal represents endless possibilities for the organization of business on drawing images of any complexity. The technology is simple and does not require expensive equipment and materials, so the investment in starting a business are small. This list of products that you have to offer is quite wide. Your customers - companies that want to make unique corporate gifts for colleagues, private customers who want to decorate with unusual trinkets or make a gift to someone you know, designers, ordering stained glass photo tiles or plates with images for the project, cafes and restaurants that want to set up production dishes with their own logo ...
Dekolirovanie can become a successful and profitable business with a creative component.
This technology has the following advantages:
- A high level of quality products with a long shelf life;
- The reasonable price and prompt execution of orders;
- To solve the most complex problems - the application of full-color images with subtle elements;
- The circulation in any amount, even in an instance of the unit.
By hot decals can be applied to the image on the subjects of the most different materials: glass, porcelain, ceramic, enamelled metal. Thus it is possible to start production of a wide range of products: photo tiles for interior and exterior decoration, souvenirs, cups and plates with individual design, stained glass and decorative panels for the interior, signs and labels in vintage style, the exclusive sanitary ware.
To create a full-fledged business need to purchase the appropriate equipment: a laser printer with a set of ceramic toners, muffle furnace (0-850 C), the table for fixing the image, mesh-stencil-drying rack, computer. The price of this set will be from 150 to 250 thous. Rubles. Because supplies are needed: dekolnaya paper, ceramic toner, colloidal lacquer, washing liquid, ceramic tile, or other basis, a squeegee for applying varnish, squeegee to transfer images, tape temporary fixation.
Productivity of the equipment depends on several factors, one of the main - capacity muffle furnace. The greater the volume of the furnace, the more products can be produced per load. Importantly, the model on which the printer prints the ceramic product. It is considered the most versatile printer brand RICOH Aficio SP 830DN with expanded area of printing. Using this model can dramatically increase the range, working with ceramic tiles of any size.
To accommodate the work area will approach any heated room with an area of 15-30m2. In addition, space is required for storing consumables and finished products. Rent this space will cost 10 000 - 20 000 rubles per month. To save space and reduce labor costs it is recommended to use a drying rack, to position the paper with the printed image.
Premises for production must comply with certain conditions. Thus, the indoor temperature should be less than 15 grams. Celsius. There must be a ventilation hood and three-phase power. The moisture level should be moderate, this can be purchased dehumidifier.
From the designer hired personnel needed for the preparation and processing of images and assistant designer. The duties of the assistant includes lacquer on paper with a picture, image transfer from the paper to the ceramic surface, loading articles in a muffle furnace, unloading products from the furnace after roasting, packaging and shipment of finished products. Wages designer - from 20 000 rubles, assistant - 15 000 rubles per month.
As the legal form of the usual suit individual entrepreneurship. When filling out the application, you can specify code NACE 22.22 "Printing not elsewhere classified." When choosing a system of taxation of the company, you can stop on a simplified tax system (STS 6% of revenue or 15% of profits) or buy a patent for a year.
With the technology of hot decals can create interior and design solutions of any complexity without the high cost and time. This technology is somewhat similar to the principle of decals. The image printed on special paper, varnish and let the warm water. Laminated element can be easily separated from the substrate and transferred onto the surface dekoliruemuyu carefully smoothed and fired in a muffle furnace at high temperatures. The resulting surface is resistant to mechanical and chemical resistance, has a long life and does not fade under the influence of direct sunlight.
Manufacturing method of hot decal is considered completely harmless and environmentally friendly compared to the "old technology spraying." Modern production significantly improved print quality and reduced production time. Digital technology allows you to transfer decals any image with accurate of all colors, tints, and the smallest details. Because of this, it is possible to print a full-color image even porcelain stoneware.
Technology Hot decal represents endless possibilities for the organization of business on drawing images of any complexity. The technology is simple and does not require expensive equipment and materials, so the investment in starting a business are small. This list of products that you have to offer is quite wide. Your customers - companies that want to make unique corporate gifts for colleagues, private customers who want to decorate with unusual trinkets or make a gift to someone you know, designers, ordering stained glass photo tiles or plates with images for the project, cafes and restaurants that want to set up production dishes with their own logo ...
Dekolirovanie can become a successful and profitable business with a creative component.
This technology has the following advantages:
- A high level of quality products with a long shelf life;
- The reasonable price and prompt execution of orders;
- To solve the most complex problems - the application of full-color images with subtle elements;
- The circulation in any amount, even in an instance of the unit.
By hot decals can be applied to the image on the subjects of the most different materials: glass, porcelain, ceramic, enamelled metal. Thus it is possible to start production of a wide range of products: photo tiles for interior and exterior decoration, souvenirs, cups and plates with individual design, stained glass and decorative panels for the interior, signs and labels in vintage style, the exclusive sanitary ware.
To create a full-fledged business need to purchase the appropriate equipment: a laser printer with a set of ceramic toners, muffle furnace (0-850 C), the table for fixing the image, mesh-stencil-drying rack, computer. The price of this set will be from 150 to 250 thous. Rubles. Because supplies are needed: dekolnaya paper, ceramic toner, colloidal lacquer, washing liquid, ceramic tile, or other basis, a squeegee for applying varnish, squeegee to transfer images, tape temporary fixation.
Productivity of the equipment depends on several factors, one of the main - capacity muffle furnace. The greater the volume of the furnace, the more products can be produced per load. Importantly, the model on which the printer prints the ceramic product. It is considered the most versatile printer brand RICOH Aficio SP 830DN with expanded area of printing. Using this model can dramatically increase the range, working with ceramic tiles of any size.
To accommodate the work area will approach any heated room with an area of 15-30m2. In addition, space is required for storing consumables and finished products. Rent this space will cost 10 000 - 20 000 rubles per month. To save space and reduce labor costs it is recommended to use a drying rack, to position the paper with the printed image.
Premises for production must comply with certain conditions. Thus, the indoor temperature should be less than 15 grams. Celsius. There must be a ventilation hood and three-phase power. The moisture level should be moderate, this can be purchased dehumidifier.
From the designer hired personnel needed for the preparation and processing of images and assistant designer. The duties of the assistant includes lacquer on paper with a picture, image transfer from the paper to the ceramic surface, loading articles in a muffle furnace, unloading products from the furnace after roasting, packaging and shipment of finished products. Wages designer - from 20 000 rubles, assistant - 15 000 rubles per month.
As the legal form of the usual suit individual entrepreneurship. When filling out the application, you can specify code NACE 22.22 "Printing not elsewhere classified." When choosing a system of taxation of the company, you can stop on a simplified tax system (STS 6% of revenue or 15% of profits) or buy a patent for a year.
With the technology of hot decals can create interior and design solutions of any complexity without the high cost and time. This technology is somewhat similar to the principle of decals. The image printed on special paper, varnish and let the warm water. Laminated element can be easily separated from the substrate and transferred onto the surface dekoliruemuyu carefully smoothed and fired in a muffle furnace at high temperatures. The resulting surface is resistant to mechanical and chemical resistance, has a long life and does not fade under the influence of direct sunlight.
Manufacturing method of hot decal is considered completely harmless and environmentally friendly compared to the "old technology spraying." Modern production significantly improved print quality and reduced production time. Digital technology allows you to transfer decals any image with accurate of all colors, tints, and the smallest details. Because of this, it is possible to print a full-color image even porcelain stoneware.
How to share a stake in the business
Many entrepreneurs for a long time in a state of uncertainty and vagueness in many aspects of interaction with a partner. It is therefore important to agree on the beach.
1. Determine how disputes will be resolved
If you have two, then someone must be controlling interest - someone has to be over, and someone to give up - so it will be easier to deal with controversial issues and you do not have to resort to an arbitrator. If you have three or more - Define the decision tree: the decision of the majority vote or majority owner.
2. Use the vesting
Stipulate and mount what would happen if one of the participants come from the race before it ceases to be necessary to the project (as a rule, takes place three years after the launch of the project: it becomes a mature company and ceases to be a startup).
Please respect the shares
Highlight them with a sense of greed and is very rare. Always imagine what will happen with your shares, when her razmoyut three rounds of investments: Divide the initial share of the eight - whether you are psychologically satisfied with this figure? If after all the circles of hell you decide to bring in a startup hired CEO from 10% option (which is a common practice), would not it be higher than your share?
3. Give the proportion of only trusted people
The smallest unit of testing - 1 year or jointly earned 1 million. The crisis, and the money can open people that they are carefully concealed. All that is withheld can climb out.
4. Give the proportion of only those whom they will motivate
Maybe your CTO is a key employee without it the company can not exist. Maybe he checked with him and you have passed through fire and water. At the same time it is not psychologically drives and motivates a sense of ownership - that is, the proportion of it is not needed. And while he dreams of a secluded workplace with a hammock and an aquarium. Then do not let him share until he did not come to this desire, and invest in a hammock and an aquarium.
5. Involve the smart money
Financing is considered smart, if coupled with investors' money brings to the project its unique expertise, communication, access to sales channels and strategic partners. Money does not smell, but they have different costs, depending on the source of. If you are an inexperienced investor provides the investment, the investment to its discount to be applied - it may be equal to the dollar to 10 cents, because the money he was still a high probability to attract and problems, as well as unnecessary questions, and panic can demotivate. But the dollar experienced investors, and even with expertise in your market may be worth $ 100 for you - as it is the smart money, enrich you both morally and financially.
Many entrepreneurs for a long time in a state of uncertainty and vagueness in many aspects of interaction with a partner. It is therefore important to agree on the beach.
1. Determine how disputes will be resolved
If you have two, then someone must be controlling interest - someone has to be over, and someone to give up - so it will be easier to deal with controversial issues and you do not have to resort to an arbitrator. If you have three or more - Define the decision tree: the decision of the majority vote or majority owner.
2. Use the vesting
Stipulate and mount what would happen if one of the participants come from the race before it ceases to be necessary to the project (as a rule, takes place three years after the launch of the project: it becomes a mature company and ceases to be a startup).
Please respect the shares
Highlight them with a sense of greed and is very rare. Always imagine what will happen with your shares, when her razmoyut three rounds of investments: Divide the initial share of the eight - whether you are psychologically satisfied with this figure? If after all the circles of hell you decide to bring in a startup hired CEO from 10% option (which is a common practice), would not it be higher than your share?
3. Give the proportion of only trusted people
The smallest unit of testing - 1 year or jointly earned 1 million. The crisis, and the money can open people that they are carefully concealed. All that is withheld can climb out.
4. Give the proportion of only those whom they will motivate
Maybe your CTO is a key employee without it the company can not exist. Maybe he checked with him and you have passed through fire and water. At the same time it is not psychologically drives and motivates a sense of ownership - that is, the proportion of it is not needed. And while he dreams of a secluded workplace with a hammock and an aquarium. Then do not let him share until he did not come to this desire, and invest in a hammock and an aquarium.
5. Involve the smart money
Financing is considered smart, if coupled with investors' money brings to the project its unique expertise, communication, access to sales channels and strategic partners. Money does not smell, but they have different costs, depending on the source of. If you are an inexperienced investor provides the investment, the investment to its discount to be applied - it may be equal to the dollar to 10 cents, because the money he was still a high probability to attract and problems, as well as unnecessary questions, and panic can demotivate. But the dollar experienced investors, and even with expertise in your market may be worth $ 100 for you - as it is the smart money, enrich you both morally and financially.
среда, 11 ноября 2015 г.
Management Tools signs of true loyalty
1. Emotional attachment
Quite difficult to establish true friendship "brand-to-consumer", but we must remember that it is feelings and emotions are the basis of the phenomenon of true loyalty. This is nothing new, but the work of marketing in this area - is a constant, conscious, thoughtful interaction with consumers, requiring the implementation of a large number of activities.
The system of personalized information messages, including various greeting messages and pleasant surprise, unique content from the brand, work multichannel contact centers with consumer demands - all components work with consumers, stimulating an emotional attachment to the brand.
2. Knowledge of rational benefits
Here, our activities should be carried out in two directions: to inform consumers about the important properties of the product and the creation of added value product.
The maximum effect in informing the consumer can be achieved by using the concept of "permission marketing" - that is, integration of branded messages in the content original "approved" by the consumer, as well as content that is interesting to the consumer personally. In this context it becomes especially important sphere of tracking consumer interest in the framework of CRM projects (from the collection of statistics on topics in respect of which the consumer is active, to test).
Starting bonus, coupon, loyalty programs funded - an effective tool for increasing the value of sound products and services.
3. Tolerance to the negative
Tolerance errors brand - a rather difficult to control force, based on the phenomenon of trust, which, as we know, can not be bought. To enhance trust can be achieved by PR-activities and active reputation management.
In addition, confidence in the brand deserves attention to consumer complaints. A simple example of this kind of attention - loyalty program for one of the brands of diapers, which builds one agency using non-branded club for young mothers. This agency took claim for defective (according to consumers) diapers, courier service replaced with a new product. But these products are not disposed of, and were given to the examination. Results of examinations were sent to consumers. As a result, the positive effect arising after forumnyh consumer stories about cases of work with their complaints, has surpassed all our expectations.
Instead of suppressing the problem, treat it carefully. Replace the product, understand the essence of the claim, investigate the issue, reported the results of consumer research, to publicly describe the problem, the cause of the problem and how to resolve it. And you will be surprised effect.
4. Positive experience
The best tool in the formation of positive experience using the product - to consumers to try it. For FMCG good result can give special bonuses for purchasing the target / new product. Within the non-branded loyalty programs, which involve non-consumers, this simple tool can provide not only the first experience eskpluatatsii, but even switching from competitive products.
But do not forget the experience of interaction with the customer is the product, that is, customer service, after-sales service, "staging" of the sales process, etc.
5. Re-buy
Repurchase best stimulated by the activation of bonus within CRM-projects. The most important thing - it is an absolute confidence in the economic efficiency bonusirovaniya.
Seven Tips millionaire:
1. Stop spending money
For example, the experience of Robert Fletcher: "When I came to Ukraine, I bought a mobile phone for just $ 50, and here I see even the 18-year-old girl's phone cost 200 to 500 dollars."
2. Start saving money
Ideally, you want to save from 10 to 50% of their income. The logic is simple: when you have no money, you have no chance to take advantage of new business opportunities, and at the same time to test in practice one of the fundamental laws of money, which reads: "Money attracts money."
3. Invest in real estate and the dwelling
Real estate can be a good opportunity for investment.
4. Protect your money
Invest carefully, guaranteed and preferably without risk.
5. Invest money with intelligent, experienced people
The best partner for investment - a person who already has experience of making money. He can tell what investment rate of return, and what safer (not synonymous).
6. Look for new ways to save money is to make you more money, and the money - more money.
That is, the money you save, you have to invest time and again. Rule by Robert Fletcher: Only after you will have five sources of income, you can spend 10% on entertainment and major purchases (car, a new TV, etc.)
7. Learn
Learn what you need, how you can earn more money. Ideally, you'll have to learn every week, to further increase their income.воскресенье, 8 ноября 2015 г.
Business idea: the production of chocolates at home.
Profitable business - the production of chocolates, you can start at home with a minimal investment by purchasing only the necessary molds for the preparation of sweets and proper ingredients.
You can implement the local chocolate shops, small cozy cafes, an agreement with the organizers of the celebrations for the promotion of sweets at events, as well as create your own web site or group VKontakte for the sale of goods. To attract attention to order a beautiful shiny sweets wrappers.
Candy delivered to the Russian market only venerable candy factory. Private producers on the market do not meet the candy. Surprisingly, because in every city a lot of small bakeries, which prepare cakes, pies, homemade sweets but does not prepare one, only mothers and grandmothers in the kitchen.
Huge profits get candy factories questionable taste and composition. But domestic production of chocolates can be a lucrative business.
Before you engage in the production of chocolates, you need to decide what your business is interesting that you are a perfumer ready to invent new flavors bouquets. You must have your own secret recipe.
If there is no, it is required to come up, subtract, modernize, to come up with the legend that you got this recipe from my great-grandmother, who prepared the candy in this recipe is still at the royal court. It is important to create a story about the mystery and sweets, because we all come from childhood.
Start cooking the candy you can in the kitchen. Over time, you will be able to open a small confectionery factory. To compete with large corporations you will not be, because the scale of your operation will be a fraction, because your sweets are handmade.
But the equipment for the production of chocolates and kitchen equipment will have to buy, without molds and special equipment is necessary. A separate cost item is packaging. Each candy can be wrapped in a wrapper designer, if you do not own ability to design, development can order for a fee. By the way, the appearance of candy you can "srisovat" from foreign websites.
Be sure to keep in the arsenal of a variety of boxes for packing sweets. Gift Wrapping - the key to the success of your business. After all, most people will purchase products as a gift.
Explore the technology of candy, hang out on the forums with professional confectioners. You can not have a professional education, but should be able to cook. Come up with a few recipes of sweets, it may be chocolates, sweets from lean dried fruits and nuts, organic lollipops.
Its products can be delivered in the confectionery kiosks city, gift shops, just remember that candies domestic production goods and perishable, so most have to prepare sweets to order. This may be a chain of cafes and restaurants, or firm-service catering. Open your shop is too expensive, especially in the early stages of business development. Create a "delicious" site on the Internet, offer their work on it.
Make up a bouquet of sweets, put emphasis on natural ingredients. During the holiday period, take pre-orders, take part time for the New Year, and on March 8 couriers and confectioners, which will help you not to lose clients, to please all, not to lose revenue.
Profitable business - the production of chocolates, you can start at home with a minimal investment by purchasing only the necessary molds for the preparation of sweets and proper ingredients.
You can implement the local chocolate shops, small cozy cafes, an agreement with the organizers of the celebrations for the promotion of sweets at events, as well as create your own web site or group VKontakte for the sale of goods. To attract attention to order a beautiful shiny sweets wrappers.
Candy delivered to the Russian market only venerable candy factory. Private producers on the market do not meet the candy. Surprisingly, because in every city a lot of small bakeries, which prepare cakes, pies, homemade sweets but does not prepare one, only mothers and grandmothers in the kitchen.
Huge profits get candy factories questionable taste and composition. But domestic production of chocolates can be a lucrative business.
Before you engage in the production of chocolates, you need to decide what your business is interesting that you are a perfumer ready to invent new flavors bouquets. You must have your own secret recipe.
If there is no, it is required to come up, subtract, modernize, to come up with the legend that you got this recipe from my great-grandmother, who prepared the candy in this recipe is still at the royal court. It is important to create a story about the mystery and sweets, because we all come from childhood.
Start cooking the candy you can in the kitchen. Over time, you will be able to open a small confectionery factory. To compete with large corporations you will not be, because the scale of your operation will be a fraction, because your sweets are handmade.
But the equipment for the production of chocolates and kitchen equipment will have to buy, without molds and special equipment is necessary. A separate cost item is packaging. Each candy can be wrapped in a wrapper designer, if you do not own ability to design, development can order for a fee. By the way, the appearance of candy you can "srisovat" from foreign websites.
Be sure to keep in the arsenal of a variety of boxes for packing sweets. Gift Wrapping - the key to the success of your business. After all, most people will purchase products as a gift.
Explore the technology of candy, hang out on the forums with professional confectioners. You can not have a professional education, but should be able to cook. Come up with a few recipes of sweets, it may be chocolates, sweets from lean dried fruits and nuts, organic lollipops.
Its products can be delivered in the confectionery kiosks city, gift shops, just remember that candies domestic production goods and perishable, so most have to prepare sweets to order. This may be a chain of cafes and restaurants, or firm-service catering. Open your shop is too expensive, especially in the early stages of business development. Create a "delicious" site on the Internet, offer their work on it.
Make up a bouquet of sweets, put emphasis on natural ingredients. During the holiday period, take pre-orders, take part time for the New Year, and on March 8 couriers and confectioners, which will help you not to lose clients, to please all, not to lose revenue.
пятница, 6 ноября 2015 г.
Simple secrets of motivation, health and success.
1.Polnostyu concentrate on the task at hand. Everything else - by the wayside. Otherwise simply can not.
2.Vybrosite from their schedules all that distracts you. Depending on your lifestyle it can be social networking, phone calls, TV shows, beer and so on. Everyone has their own problems and at the time of the workflow, you need to forget about them.
3.Nelzya to do something, while not laying out on the full. Even if you think that all is well, actually, you can do several times better.
4.Pogruzites to work with the head - to go into details, remember all that important in a sense live the challenge that you face
5.U each of us so much time. Period high efficiency - is from 20 to 45-55 years. At the same time to break into the upper echelon of the need to have 30-35, you remember about it. If you want to implement some global goal should be not to dream and work hard.
6.Podbirayte employees who will work in a similar rhythm. Yes, they will not be able to do as much as you are. Therefore, they are employees, and you are their employer. But they do several times larger than the average expert in the market. And this is very good. Motivate them clearly put the problem in time to pay and forced to improve their qualifications. Without command your ability to ten times narrower than her.
7.Chetko indicate intermediary objectives. Reward yourself for them. Implemented a major project, stepped to a new level of income or reach some other goals - fix it somehow a positive development.
How to open a computer shop and accessories
Computer rightly be regarded as a symbol of our time. There is not a single area in our lives where it is not used to the computer. It may seem that demand for computers is that the success of a business selling them will always be provided. But, in fact, far from it, and many of us have witnessed the bankruptcies of many large and small companies and shops selling computer equipment.
In the computer market is very tough competition. Computer store must not only be stylish and modern. The wealth of choice it must be combined with reasonable prices and the staff should be able to competently and effectively advise clients on all matters arising from it. If you are resolved, these major problems, the computer store will have a steady income, and economic well-being of the business will be provided.
The choice of location and size of a computer store
The requirement to the location of a computer store standard - ensure a high level of attendance. Not necessarily the location of the store in the city center, but a crowded city street and near to the location of the highways would be very convenient. To store must be provided with convenient access and the possibility of parking lot.
Startup costs can be significantly reduced without buying a premises under the shop, and limiting lease. Is not critical, you are renting a single store or a department in a large shopping center.
The optimum area of the store depends on the scope of activity, which is scheduled to deploy. For the average computer store enough of 250-400 square meters. m. area. This area is sufficient to locate items so that it was convenient to see and touch.
If you plan to open a specialty store narrow profile, it is possible to confine 150-200 sq. m. As the other extreme, you can consider the digital supermarket, where you can find "everything for everyone." For such store will need 1 000-2 000 sq. m., an impressive amount for a start, and the availability of expertise and perseverance to not only lose the money invested, but also to earn.
Construction of a computer store
The basic idea behind the concept of a computer store should have an idea of maximum comfort and convenience for the customer. This is a very broad concept, including the convenience of the location of the store, a wide range of equipment to conveniently inspect it, a high level of service and professionalism of the staff, and other factors.
Clientele store can be divided into two groups: beginners, amateurs and advanced users. These two groups should be a different approach in the formation of the range. Beginners need ready-built computers with the power at the lowest price. Advanced users are more interested in the possibility of upgrading ("apgreyta") or complete assembly of computers, so they are mainly focused on components.
According to marketing experts, about half of the turnover of the store is the computer products, called "consumables": wheels, paper, toner, ink and so on. N. It is also important that this group of goods sold with a maximum margin.
The explosive growth of digital technology blurs the boundaries between the computer and other appliances, so in recent years can be seen a gradual expansion of the range of computer stores. In these shops there are new groups of products: plasma and LCD TV panels, digital photographic equipment, projectors, mobile phones and so on. Of course, the expansion of the range may be limited by physical abilities of retail space, but if the opportunity is available, the nomenclature product line can be gradually increased parallel by monitoring demand.
Do not forget about the important stuff (3.5-7.0 mln. Rub.)
The limited retail space in the shops, where they sell a lot of "little things" does not allow convenient for the buyer to show the whole range of products. There are principles of product placement that can increase sales. These principles include:
The hierarchical principle location of goods ("hierarchy shelves")
The principle is the location of the goods in the sales area, respectively, profitability: the best-selling and profitable products are given to the best places.
Visual balance
Overall and heavy objects on top shelves shelving the trading floor unconscious cause concern among visitors because of a sense of danger associated with the possibility of a fall. Discomfort negatively affects the customer, so heavy and large goods correctly positioned on the lower and middle shelves, leaving the upper for lightweight bags, small boxes, and so on. N.
Proper grouping of goods
Grouping by type of goods and the most promising destination for successful implementation. Some owners prefer to group items by name retail brands, which is inconvenient and inefficient.
Good lighting
Prerequisite successful sale. Goods must be clearly visible from all sides, so the preferred glass windows. Additional lights should not lead to overheating of the goods.
Volumetric presentation
Chassis and affordable products exhibited massively. New products and sales leaders demand exhibited separately in a place where they can be easily seen.
Unobtrusive music
Nice quiet background music uplifting client and contributes to its long-term stay in the store.
Availability price lists
Besides the price tag on the samples of the goods, in prominent places must be present price lists with the nomenclature and the prices of items of goods, primarily in order that there was no place on the shelves.
Recruitment computer store
Store staff should be qualified enough to be able to not only tell the details about the product, but also to advise the client of any level. The layman should be able to get a basic understanding of the computer, and specialist computer chooses for the company must be able to explain in detail the advantages of purchasing in this shop, detailing the attractiveness of price, quality, service, warranties, discounts and so on. D.
Most attention should be given to each client, whether it is privately owned or corporate customer.
Advertising
Advertise computer store should not be confined to the media, brochures or business cards. Be sure to develop their own Internet site, where customers will be able, without leaving home, to get acquainted with your suggestions. Be sure to keep in touch with customers via the website, e-mail, mobile phone.
Business development
Creating a network of shops should be based on growth in profitability due to the increase in sales. No need to hurry up with this: after a correct statement of the case in the first shop you will feel when you can open shop clone.
The volume of investment and payback
From the experience of organizing a computer store and business materials cited by experts, the total cost of a medium-sized store opening will make 3.5-7.0 mln. Rub. This amount will go down the whole list of expenses: rent premises, purchase of goods, salaries and other personnel costs. Opening a small shop will cost 1.5-2.0 mln. Rubles, and in the organization of the network will have to invest not less than 20 mln. Rubles.
Return on investment depends on many factors, but the estimated payback can be expected in 2-3 years after opening.
In general, the computer store can assume a perspective view of the business. The basis for commercial success will be high staff training and an assortment that meets customer demands for quality and price. Remember, most of the customer leaves the store without buying because it did not explain exactly what he wants!
вторник, 3 ноября 2015 г.
Unusual ways of earning
The oldest method for 45 years.
In 1960 in Chicago at the station adorned machines in the form of figures of men and women. But it was not a "one-armed bandits" and their purpose was entirely different, but also commercial. In automatic lowered the coin, they reached out his hand and said, "Hello, dear! Have a nice trip!". Single passengers are willing to use the services of automatic friends and even made an appeal to manufacturers to make their more human and they could not just shake hands, hug and goodbye.
But the German example.
Deciding to do a small business, Robert Sweat, a long years led the company for garbage collection in the city of Wuppertal (Germany), created Museum, which for a small fee you can get acquainted with the "rubbish". Called the exhibition "Treasures from the trash." Among the exhibits, collected directly from landfills, turned out to be valuable medieval manuscripts, unique paintings, antique clocks and other unusual valuable antiques. This museum in our time is marked as one of the most actively visited and original. And his owner rich.
In turn, the New Yorker Elias Ferguson also made a fortune in the trash.
He has accumulated 100 000 rare old newspapers, which he collected. But once he found himself without a roof over their heads. Valuable collection failed to sell. Then his mind came the idea glue the paper and build yourself a hut - the good time, it was summer and dry. Before paper became home to stay curious, and once arrived bus with tourists. Then Ferguson posted a big announcement "Travel object. House of newspapers early XX century. Inspection - one dollar. " Everything went smoothly - there were many tourists, but the "builder" all the time glancing at the sky, would not have gone instead of dollars rain real rain. And then he did tent of transparent film, and business went on successfully. Now, Elias Ferguson's many expensive and beautiful homes.
Safety rules on freelancing
Follow these rules and you will greatly reduce the risk of fraud.
1. Gather information about the customer before starting work. Look at his profile in the social network for the exchange of freelancing. Score e-mail client in the search engines and see where it exists (and there if at all). If the client has no real photos on his empty e-mail search results page in a social network there is no information or very little - it is better to refuse to work.
2. Carefully work with individuals. In such projects, the highest risks. Less risk when working with companies and agencies, provided - that these are normal companies and agencies, and not one-day firms (looking for information about a client on the Internet).
3. Always ask for an advance payment or security services work through transactions. If the client refuses to work through advance payment or guarantor - refuse to cooperate, or do not share the results of work until full payment.
4. Do not work for a% of the profits or sales. You are wasting your time on a project and need to get paid for it.
5. If an unknown company or individual offers to buy a course, training with subsequent employment - do not agree. Most of these schemes use cheaters to receive your money and disappear. Exception - the normal course of well-known companies or training centers.
6. Do not accumulate debt. If the project is large, chop it up into several parts with payment at the completion of each stage. So less risk that you will throw in the "final payment".
7. Transfer the source files only after full payment. Apply on the interim results watermarks. Make a site on the platform and carry it only after full payment.
8. If you have something embarrassing - to refuse to work. It is better to do nothing than to work for free.
понедельник, 2 ноября 2015 г.
How to open a private kindergarten
The deficit of places in kindergartens, child education qualified specialists - a problem widely known, topical and sore for almost every other family in the country. So, for solving this problem people are willing to pay. Sometimes it so happens that in order to stand in a queue to kindergarten, parents recorded the birth of his child.
It is absurd? What can you do - this is the reality of life. If a few decades ago, the child could be left in the care of grandparents in today's time, the category of pensioners smoothly into the category of working people, and the time they did not even have enough for themselves, not to mention the favorite grandson, who often have to see only on weekends.
The idea of how to open a private kindergarten often comes, and (notice) is implemented, young mothers who load with raising their children wish to obtain an additional source of income. However, to take the case any person. In Russia, in order to open a private kindergarten need to bypass many obstacles bureaucratic nature which, nevertheless, are designed to ensure that pre-school education, health standards, safety and other aspects were at the level (after all, we are talking about kids! ), and the educational process and childcare performed by professionals. It is for this reason that in large cities are now open as many "illegal" kindergartens. We will not consider the idea of going "against" with the law and analyze the question of how to open a private kindergarten through official channels. For this primarily require:
✔ Registration forms and business license. The solution to this issue, I described in previous publications - here and here. The only distinctive nuance - is filing in licensing boards showing all educational and training programs that you use, and the composition of highly qualified personnel.
✔ The room that meets all required standards. Your kindergarten will check the sanitary-epidemiological surveillance, fire inspection, police, medical service. Perhaps all. If I forgot someone, a complete list can be refined before applying for a license. You should know that one child should account for a minimum of six square meters of space. Kindergarten must have separate rooms for games, sleep, sports and wellness facilities, meals, kitchen, wash room, storage products, several toilets, area for adults, medical office. Frightened? Do not despair, decide the issue with the room. As an option: you can rent a separate building or a suitable room from the municipal authorities, or finding companions, rent a room "chipped."
✔ the necessary furniture and equipment: toys, bedding, pots, utensils, fitness equipment and more.
✔ Staff. One of the most difficult issues. Specialists dealing with children are now selling like hot cakes in addition to advanced programmers. It's true. To open a private kindergarten need: a psychologist, a teacher to a group of no more than fifteen children, cook, nanny, security guard, music teacher, teacher. Of course, one person can combine several activities. At first, while costs have not begun to pay off, you can do all the work together with partners as to open a private kindergarten alone is still hard.
The deficit of places in kindergartens, child education qualified specialists - a problem widely known, topical and sore for almost every other family in the country. So, for solving this problem people are willing to pay. Sometimes it so happens that in order to stand in a queue to kindergarten, parents recorded the birth of his child.
It is absurd? What can you do - this is the reality of life. If a few decades ago, the child could be left in the care of grandparents in today's time, the category of pensioners smoothly into the category of working people, and the time they did not even have enough for themselves, not to mention the favorite grandson, who often have to see only on weekends.
The idea of how to open a private kindergarten often comes, and (notice) is implemented, young mothers who load with raising their children wish to obtain an additional source of income. However, to take the case any person. In Russia, in order to open a private kindergarten need to bypass many obstacles bureaucratic nature which, nevertheless, are designed to ensure that pre-school education, health standards, safety and other aspects were at the level (after all, we are talking about kids! ), and the educational process and childcare performed by professionals. It is for this reason that in large cities are now open as many "illegal" kindergartens. We will not consider the idea of going "against" with the law and analyze the question of how to open a private kindergarten through official channels. For this primarily require:
✔ Registration forms and business license. The solution to this issue, I described in previous publications - here and here. The only distinctive nuance - is filing in licensing boards showing all educational and training programs that you use, and the composition of highly qualified personnel.
✔ The room that meets all required standards. Your kindergarten will check the sanitary-epidemiological surveillance, fire inspection, police, medical service. Perhaps all. If I forgot someone, a complete list can be refined before applying for a license. You should know that one child should account for a minimum of six square meters of space. Kindergarten must have separate rooms for games, sleep, sports and wellness facilities, meals, kitchen, wash room, storage products, several toilets, area for adults, medical office. Frightened? Do not despair, decide the issue with the room. As an option: you can rent a separate building or a suitable room from the municipal authorities, or finding companions, rent a room "chipped."
✔ the necessary furniture and equipment: toys, bedding, pots, utensils, fitness equipment and more.
✔ Staff. One of the most difficult issues. Specialists dealing with children are now selling like hot cakes in addition to advanced programmers. It's true. To open a private kindergarten need: a psychologist, a teacher to a group of no more than fifteen children, cook, nanny, security guard, music teacher, teacher. Of course, one person can combine several activities. At first, while costs have not begun to pay off, you can do all the work together with partners as to open a private kindergarten alone is still hard.
Eight basic habits very successful and wealthy people!
Some of my friends - a very successful people. I noticed that they converge in some attitudes and philosophy. In addition they have the same habit:
1. No plan "B"
Plan "B" makes it easy to sleep at night. And when hard times begin, a plan "B" will throw all without any losses (and successes).
But when you have no options to safely surrender, you will work harder, longer, until the very end. If you do not spread a straw, you connect all his strength not to fall. You'd be surprised how much you actually forces.
If the worst happens (and it is "terrible" is not really such a terrible as it sounds), you will always find the strength to return to work. If you do not give up and learn from the mistakes, you'll get his.
2. Work
If you try a little bit, a little bit, you can succeed. If you still try, you can succeed even more. But it is impossible to be the best, if you do not invest in their cause huge, ridiculous number of hours of attention and effort.
Take any person who is good at what they do. It turns out that he has spent thousands of hours on his life. The only way.
There are no shortcuts to success. You can not become superuspeshnym overnight. All probably heard about the "principle of ten thousand hours," but very few who are willing to follow it ... In addition to those who thrive.
So what's the matter. Watch ticking.
3. ... and work
Forget about Sheryl Sandberg, who leaves work at half past five. Let it be so. She - not you.
All successful entrepreneurs with whom I personally know, are much more than ordinary people. They have a long list of all the things they want to do. They put in the time.
Interestingly, they want to invest at this time.
Your load will seem excessive to others. If you are not ready to take it on yourself - or you're not so focused on success, or it's not done too much. Anyway, this is not the way to success.
4. Avoid crowds
If you do like everyone else, then the result will be like at all. Follow the crowd - anyone, any number of trendy and cool - a guarantee of mediocrity.
Particularly successful people do what others do not take. They go to areas where there is no competition and where much more opportunities to succeed.
5. Start with the end
The modest success - often a consequence of modest goals.
Decide what you need, without amendments and compromise: to be the best, the fastest, most affordable, largest - no matter what it is. Aim for the most-most. Decide where you want to end up being. That is your goal.
Now, we are moving from back to front, paving the way to the goal step by step.
When it comes to never start small. Put a big goal, and you will come to better decisions. Yes, and you can more if you do not stop at half measures.
6. Oh, and do not stop
To achieve the goal of successful people - is not the limit. Achieving a great goal - just an excuse to put the next target, even more.
Say you want to create a company worth hundreds of millions of dollars. When you do this, you can equip your capital and connections to establish a charitable foundation. When you succeed in business and philanthropy, on this basis can become a leader of opinion, speak publicly, write books. And so on.
Achieving outstanding success in one thing, you are given the tools that will make you successful in other areas. Successful people do not stop on the first victory. They continued on their way and achieve more and more.
7. Sell
I asked the entrepreneurs and directors, some skill in their opinion, the most influenced their career success. The answer was the same: salesmanship.
Remember that the sale - it's not cheating, no manipulation or pressure. This ability to explain the logic and benefits of a solution. To be able to sell - means to be able to attract people to cooperate. Sales - is a constant overcoming obstacles.
Sales are at the heart of personal and business success. This ability to negotiate and work with failures and maintain self-confidence and faith in yourself. Sales - a constant dialogue with different people. It is building a long-running relationship.
Those who firmly believe in yourself, in your idea or your company, it is possible to sell without selling. You do not need a bloated ego or some extraordinary strength of character. We need to communicate, and all.
8. Do not be proud
Do not be afraid and do not be ashamed to admit mistakes. Sorry if wrong. Dream big. Recognize those to whom you owe your success. Laugh at yourself. Ask for help.
Have a badluck. And do not give up.
Some of my friends - a very successful people. I noticed that they converge in some attitudes and philosophy. In addition they have the same habit:
1. No plan "B"
Plan "B" makes it easy to sleep at night. And when hard times begin, a plan "B" will throw all without any losses (and successes).
But when you have no options to safely surrender, you will work harder, longer, until the very end. If you do not spread a straw, you connect all his strength not to fall. You'd be surprised how much you actually forces.
If the worst happens (and it is "terrible" is not really such a terrible as it sounds), you will always find the strength to return to work. If you do not give up and learn from the mistakes, you'll get his.
2. Work
If you try a little bit, a little bit, you can succeed. If you still try, you can succeed even more. But it is impossible to be the best, if you do not invest in their cause huge, ridiculous number of hours of attention and effort.
Take any person who is good at what they do. It turns out that he has spent thousands of hours on his life. The only way.
There are no shortcuts to success. You can not become superuspeshnym overnight. All probably heard about the "principle of ten thousand hours," but very few who are willing to follow it ... In addition to those who thrive.
So what's the matter. Watch ticking.
3. ... and work
Forget about Sheryl Sandberg, who leaves work at half past five. Let it be so. She - not you.
All successful entrepreneurs with whom I personally know, are much more than ordinary people. They have a long list of all the things they want to do. They put in the time.
Interestingly, they want to invest at this time.
Your load will seem excessive to others. If you are not ready to take it on yourself - or you're not so focused on success, or it's not done too much. Anyway, this is not the way to success.
4. Avoid crowds
If you do like everyone else, then the result will be like at all. Follow the crowd - anyone, any number of trendy and cool - a guarantee of mediocrity.
Particularly successful people do what others do not take. They go to areas where there is no competition and where much more opportunities to succeed.
5. Start with the end
The modest success - often a consequence of modest goals.
Decide what you need, without amendments and compromise: to be the best, the fastest, most affordable, largest - no matter what it is. Aim for the most-most. Decide where you want to end up being. That is your goal.
Now, we are moving from back to front, paving the way to the goal step by step.
When it comes to never start small. Put a big goal, and you will come to better decisions. Yes, and you can more if you do not stop at half measures.
6. Oh, and do not stop
To achieve the goal of successful people - is not the limit. Achieving a great goal - just an excuse to put the next target, even more.
Say you want to create a company worth hundreds of millions of dollars. When you do this, you can equip your capital and connections to establish a charitable foundation. When you succeed in business and philanthropy, on this basis can become a leader of opinion, speak publicly, write books. And so on.
Achieving outstanding success in one thing, you are given the tools that will make you successful in other areas. Successful people do not stop on the first victory. They continued on their way and achieve more and more.
7. Sell
I asked the entrepreneurs and directors, some skill in their opinion, the most influenced their career success. The answer was the same: salesmanship.
Remember that the sale - it's not cheating, no manipulation or pressure. This ability to explain the logic and benefits of a solution. To be able to sell - means to be able to attract people to cooperate. Sales - is a constant overcoming obstacles.
Sales are at the heart of personal and business success. This ability to negotiate and work with failures and maintain self-confidence and faith in yourself. Sales - a constant dialogue with different people. It is building a long-running relationship.
Those who firmly believe in yourself, in your idea or your company, it is possible to sell without selling. You do not need a bloated ego or some extraordinary strength of character. We need to communicate, and all.
8. Do not be proud
Do not be afraid and do not be ashamed to admit mistakes. Sorry if wrong. Dream big. Recognize those to whom you owe your success. Laugh at yourself. Ask for help.
Have a badluck. And do not give up.
среда, 28 октября 2015 г.
8 reasons to quit his job
1. You depend on the boss.
Count how many people can ruin your life with one solution. If you work for someone else, most likely, there is one person on whom you are strongly dependent. It's your boss.
Someday he will take advantage of this opportunity. How to stop him? Spread risks. Let these people will be much, but the action of each of them individually should not hurt you much.
2. Corporations do not care about you.
Recently, the news editor of a major publication complained to me: "Our authors have taken fashion to provide your twitter under publications. On their tweeters signed by many people, and the authors are beginning to demand a raise. "
"So what's the problem?" - I asked. "Do not you want your authors were popular and respected in the web?"
"No. We are a news publication. We do not want to grow the stars. "
In other words, his job was to destroy the career aspirations of its employees. He would even prefer that the authors worked less and less, just to have loyal and continued to work on the same terms.
3. More money does not mean more happiness.
Studies show that the increase in income increases the level of happiness by a small amount. Or does not increase at all. Let's say your salary is $ 2,000. It increased by $ 500. You buy a new computer, sofa, TV a little more. And then wonder: "Where did the money go?"
Do not hold the job for the sake of gain. It will not save you from the fear of the future. The real value of free time and have the opportunity to go to work when you want.
4. Do not rely on a pension.
I do not care about the size of my pension savings. Pension - a myth. She eats inflation and incompetent managers of pension funds. Even under the most optimistic scenario did not allow pensions to live the way you live now.
The only way to avoid it - work not to retire, but for themselves. Anyone can be an entrepreneur. Even quite small, with only one man in the "state" - himself.
5. Excuses.
"I'm too old." "I'm not is creative." "I have children." All this is just words.
Once I was at a party. I was approached by stunningly beautiful woman and said, "James, how are you?"
"WHAT? Who is she? "- Flashed through my head. I returned the greeting, and myself continued to wonder why it appealed to me. I was too ugly. About who she was, I knew only a few minutes.
Six months ago, her old-fashioned dressed woman fired. She went to collect things, and burst into tears. Blurred figure, a view of the 30 years older than the actual age, and now this ... She continued to cry until I realized that this is the beginning of a new life.
In the film, George Lucas «THX-1138" shows a similar situation. People live underground in a totalitarian society. They say that on the surface of the radiation. One of the residents named THX-1138 runs out. And finds that there is no radiation. There the sun is shining and life is good.
6. To move small steps normally.
"I can not just walk away! - People usually say. - I have something to live. " I agree. Nobody says that it is necessary to leave the same day. Before you run a marathon, people learn to crawl, then walk, then run. Then they train every day and only then have a chance to beat the marathon.
Start with the list. Write down your goals and work on them every day.
Mercenary work is never give plenty. But you will not understand this until you break out.
7. replace you.
New technologies, outsourcing, outstaffing wash away the ground from under the middle class. Most professions that existed 20 years ago, is now gone. In 2008-2009, during the crisis, many have reduced. New jobs in exchange does not appear.
I am a member of the board of directors outstaffing companies with a turnover of $ 600 million. I see a reduction in all sectors of the economy. In the opposite direction there is no movement.
8. The idea of the middle class is dead.
A few weeks ago I went to visit his friend, asset manager at a trillion dollars. He said: "Look out the window." We looked at the skyscrapers around.
"What do you see?" - "I do not know." - "They are empty. All the offices are empty. The middle class no longer exists. " I looked. Entire floors were submerged in darkness. On several floors were one or two lit windows, but the rest of the space was empty. "The staff there. They were replaced by outsourcers and computers ", - concluded my friend.
"Not so bad as it seems" - he continued. - "Rich is now becoming more and more people than ever. At the same time an increasing number of temporary employees. "
10 countries in which citizenship can be obtained for the money
Malta, Hungary, Cyprus, Bulgaria and others.
Many countries are working to change the law and make it easier to obtain citizenship for investors and businessmen. Also good conditions for doing business in them you will find the sea and sandy beaches. iBusiness collect information from States, you can obtain a passport for investment.
Hungary
In 2012, the Hungarian legislators adopted amendments to the immigration law that allows foreigners to obtain citizenship of the investment. This program is considered to be the best in Europe. First granted a residence permit and the offer to purchase of government bonds by about 330 thousand dollars (250 thousand euros), after five years, the state returns the money to the investor. The program does not require the constant presence in the country, or the acquisition of property for a certain time.
Malta
Since 2013, there Maltese program for individual investors (MPII). It has one limitation: people who obtained citizenship in this way, will not exceed 1800. At the moment, the application for MPII filed about 600 people from 40 countries, including Russia and Ukraine. To obtain Maltese citizenship applicant and other family members must pay a non-refundable fee to the National Fund for Social Development (an organization engaged in the development of national projects).
Upon receipt of the letter of approval MPII applicant must contribute to the fund of 650 thousand euros, a spouse of 25 thousand euros for the children of unmarried, between the ages of eighteen and twenty-six years will have to pay 50,000 euros for each, for parents (grandparents, who want to join) and 50 million euros alone. Information resources for citizenship of Malta is a refinement that Bitcoins are not suitable for payment - this currency in the country is not recognized as legitimate.
Within five years, will need to rent or buy real estate is not less than 350 thousand euros. After the conclusion of the lease or purchase of property the applicant is issued an electronic card of a resident of the country, and a year later granted citizenship. Must necessarily be resident in the country a little more than six months.
For people who have acquired citizenship of Malta in this way can remain more favorable tax status. The biggest bonus is the acquisition of citizenship of Malta lies in the fact that you can not pass the border control to get into the 26 EU countries, including Austria, Belgium, Great Britain, Hungary and others.
Cyprus
The "Citizenship for investment" operating in the country since 2013. It was originally aimed at attracting investors from Russia. With the passport of Cyprus can enter into many EU countries, but Cyprus is not part of the Schengen zone.
Passport of the country can be obtained in about three months. There are several ways of making investments:
to invest in the Republic of Cyprus itself at least 5 million euros;
buy property for 500 thousand euros;
buy a package of real estate for 5 million euros;
make a personal or corporate contribution to the Bank of Cyprus not less than 5 million euros, as well as to purchase a property for 500 million euros;
offered the opportunity to split investment: contribution to the State treasury (as a contribution to national investment company) more than 2 million, the purchase of real estate by 500 thousand euros, 500 thousand euros contribution to the Foundation for Research and Technology.
Bulgaria
To obtain citizenship of the investor has to invest 1 million leva (about 512,000 euros) in government bonds. The percentage of such bonds to the depositor will not be paid (as in Hungary), but the money is returned after 5 years. An application for citizenship can be obtained through the same five years from the date of receipt of permanent residence. To abandon their old nationality is not necessary - Bulgaria recognizes dual citizenship. In this country, there is also a form of investment credit, on which an investor can invest in the government bonds of 180 thousand euros, but no return.
Dominica
The investment program for the acquisition of citizenship is also represented on the island of Dominica from North America to the Caribbean. The applicant for citizenship must provide a non-refundable investment to the Government of Dominica in size from 100 thousand dollars to 200 thousand dollars (the cost varies depending on the number of family members who also want to obtain citizenship).
Prior to 2015, to those who wish to acquire such nationality it was necessary to interview. Now just check the profiles of the applicant and provided information. Dominica in 2013 had more than 500 million dollars of foreign debt, the country in such a way to raise capital for debt repayment.
Saint Kitts and Nevis
Saint Kitts and Nevis - the federal structure of the state, which is on the eastern Caribbean Sea, consists of two islands: St. Kitts and Nevis. The investment program was adopted here in 1984. Application for registration of citizenship consists of only three pages. Quickly find the reasons for the acquisition of citizenship, sources of income and the estimated annual income.
Prospective citizens may invest 400 thousand dollars in real estate or to make a donation to the charitable Sugar Industry Diversification Foundation (SIDF) in the amount of 200 thousand dollars. The volume of investment depends on the selected program, the overall amount ranges from $ 250 thousand to 400 thousand dollars.
Antigua and Barbuda
Established by the Government program for the acquisition of citizenship through investment was approved in 2013. The state is on the same island east of St. Kitts and Nevis. In the future citizens of the investment program has a choice:
invest in real estate of $ 400 thousand;
a donation to the National Development Fund (NDF) is not less than 200 thousand dollars;
Terms of consideration take three to six months from the date of application. After consideration of the applicant takes the passport.
Grenada
The state in the southeast of the Caribbean requires future citizens to invest about 210 thousand dollars in companies operating in Grenada. At present the volume of investments includes all fees for registration. The current program was adopted in 2013. Prior to 2001, he worked as an old program that was relatively cheap and had great success with wanting to live in Grenada.
Spain
"Visa Gold" Spain involves buying real estate in the amount of not less than 500 thousand euros, but if the property was acquired earlier (before applying for an investment visa), it will not be taken into account. It also assumes the purchase of government bonds in an amount not less than 2 million euros, 1 million euros investment in local companies or financial institutions in the country. To apply for the acquisition of nationality should have annual visa of the state.
Latvia
To make an investment immigration need to make at least 200 thousand lats (300 thousand dollars) for a period of at least five years, to purchase real estate, whose value varies depending on the region, to invest in the economy of Latvia is not less than 25 thousand lats (36 million euros). After the purchase of real estate investor can issue a residence permit for five years.
Similar methods can acquire citizenship in Germany, Australia, Switzerland, the UK, Slovakia, Portugal and other countries.
вторник, 27 октября 2015 г.
Top 9 best methods of struggle for the client
1. Talk with customers
Again, polls show that customers are very happy to share their experiences of good and bad service (4 of 6 people have confirmed this). After speaking with a single customer, finding out his attitude to service, after learning of his claims is to your service, you turn on word of mouth. Even if he is not liked all overshadow the sincere attention of the staff and management.
Do not forget to call customers by name. Talk to them like human beings, not-Manager (the language of the press release). Especially in social networks. Save the business of anonymity.
For example, American Express polite and timely respond to all complaints. One feels that the message is not gaining support, and people. And gaining them personally for each client. In addition, each response on Twitter was signed initials of the employee.
2. Always listen to what your customers say
It is easy to start a dialogue with the client. It is difficult to listen to it carefully. By listening to the appeals of the buyer, keep in mind how your company can change on this feedback.
Here are some smart ways to get quality feedback: focus groups, observation in the trading room, communication at the POS, monitoring social networks.
3. Continue to meet the needs - offer continuous support and discounts
Do your best to regularly remind customers about yourself and your cool products. Answer quickly and enthusiastically. Be ready at the right time to propose new special offers and discounts. Suggest more.
Any delay like a death in the age of the Internet. The researchers also managed to compare dozens of companies working in the same field. So, 81% of companies with a strong social side, outperform their less agile competitors.
Come up with a couple of long-term interest in the multi-level tours and regular news updates and details. From you just do not retreat.
4. Think of the client as a valued partner
As mentioned above, take customer opinion seriously and take note and implement rational thought. What is the meaning to listen, if you are not going to reap the benefits? Make sure customers know that you are waiting for their opinions and value them as equal partners.
If you're looking for an example of how to show its importance to the client, look for a company Buffer App, which helps businesses and individuals to plan for the content of their groups / pages in social networks. Every month they publish in his blog "The report of happiness": in figures and words explain in detail how many received them by e-mail questions and suggestions as quickly reacted to their managers, and how to change the ratio of customers to their companies after the responses (to make such statistics, Buffer App added to the end of the letter estimates emoticons). That's nice, dammit.
5. Quickly inform clients about important changes in the company
Of the 13 responses to the question "whether such knowledge is useful?" 12 was very short: "Yes." Notifications of important changes - good and bad - form a trusting relationship. And relate accurately to changes in your products and services. Customers have already got used to them, but a habit - a strong piece.
Here is an example of how to do.
Recently updated Instagram decided that explicit explanation of the new rules, users do not need. But almost all the customers have understood from developer blog that according to the new privacy policy of the service, he can use any photo for promotional purposes. Of course, the entire Internet angrily shaking: the owners of highly training, and those who just need to shake your fists to mind. But a lot of "fat" people quite logically decided that would be easier and safer to leave. For example, National Geographic.
Developers quickly came to life and wrote a post-pointer to where told that no such thing had in mind. But trust has been undermined.
Hence a natural question: how to gain the trust?
- Report any major changes in the company;
- Develop a versatile and intuitive way of presenting to the public of these changes;
- If during the modification, you screwed up, do not hesitate to talk about this.
6. Be transparent
What does it mean to be "transparent"?
- Do not be afraid of feedback;
- Create a situation in which there is nothing to hide;
- Consolidate the identity and position of your staff;
- Want to conduct a dialogue with customers and employees.
7. Keep your word
This is your communication with customers, a direct result of feedback and a sense of trust. If you are consistent in the promises and their fulfillment, customers will know what to expect from you in the future.
8. Accept their responsibilities
Regardless of the circumstances, the customer is always right. Buyer showed full solidarity in three ways (better - all at once):
- Come up with a universal friendly phrase that will meet your employees to customer complaints;
- Keep communication with customers under the personal supervision, help employees, analyze their actions;
- Create a step by step guide responses to customer complaints. It must be about the points of satisfaction of claims.
9. "Thank you" - your investment in the future
3 of 4 people surveyed say they continue to buy from the company that left a good impression. The main bar of the impressions - friendly "Thank you." With each new appreciation for your time and buy you fascinate customers more and more. This word will never become old-fashioned.
1. Talk with customers
Again, polls show that customers are very happy to share their experiences of good and bad service (4 of 6 people have confirmed this). After speaking with a single customer, finding out his attitude to service, after learning of his claims is to your service, you turn on word of mouth. Even if he is not liked all overshadow the sincere attention of the staff and management.
Do not forget to call customers by name. Talk to them like human beings, not-Manager (the language of the press release). Especially in social networks. Save the business of anonymity.
For example, American Express polite and timely respond to all complaints. One feels that the message is not gaining support, and people. And gaining them personally for each client. In addition, each response on Twitter was signed initials of the employee.
2. Always listen to what your customers say
It is easy to start a dialogue with the client. It is difficult to listen to it carefully. By listening to the appeals of the buyer, keep in mind how your company can change on this feedback.
Here are some smart ways to get quality feedback: focus groups, observation in the trading room, communication at the POS, monitoring social networks.
3. Continue to meet the needs - offer continuous support and discounts
Do your best to regularly remind customers about yourself and your cool products. Answer quickly and enthusiastically. Be ready at the right time to propose new special offers and discounts. Suggest more.
Any delay like a death in the age of the Internet. The researchers also managed to compare dozens of companies working in the same field. So, 81% of companies with a strong social side, outperform their less agile competitors.
Come up with a couple of long-term interest in the multi-level tours and regular news updates and details. From you just do not retreat.
4. Think of the client as a valued partner
As mentioned above, take customer opinion seriously and take note and implement rational thought. What is the meaning to listen, if you are not going to reap the benefits? Make sure customers know that you are waiting for their opinions and value them as equal partners.
If you're looking for an example of how to show its importance to the client, look for a company Buffer App, which helps businesses and individuals to plan for the content of their groups / pages in social networks. Every month they publish in his blog "The report of happiness": in figures and words explain in detail how many received them by e-mail questions and suggestions as quickly reacted to their managers, and how to change the ratio of customers to their companies after the responses (to make such statistics, Buffer App added to the end of the letter estimates emoticons). That's nice, dammit.
5. Quickly inform clients about important changes in the company
Of the 13 responses to the question "whether such knowledge is useful?" 12 was very short: "Yes." Notifications of important changes - good and bad - form a trusting relationship. And relate accurately to changes in your products and services. Customers have already got used to them, but a habit - a strong piece.
Here is an example of how to do.
Recently updated Instagram decided that explicit explanation of the new rules, users do not need. But almost all the customers have understood from developer blog that according to the new privacy policy of the service, he can use any photo for promotional purposes. Of course, the entire Internet angrily shaking: the owners of highly training, and those who just need to shake your fists to mind. But a lot of "fat" people quite logically decided that would be easier and safer to leave. For example, National Geographic.
Developers quickly came to life and wrote a post-pointer to where told that no such thing had in mind. But trust has been undermined.
Hence a natural question: how to gain the trust?
- Report any major changes in the company;
- Develop a versatile and intuitive way of presenting to the public of these changes;
- If during the modification, you screwed up, do not hesitate to talk about this.
6. Be transparent
What does it mean to be "transparent"?
- Do not be afraid of feedback;
- Create a situation in which there is nothing to hide;
- Consolidate the identity and position of your staff;
- Want to conduct a dialogue with customers and employees.
7. Keep your word
This is your communication with customers, a direct result of feedback and a sense of trust. If you are consistent in the promises and their fulfillment, customers will know what to expect from you in the future.
8. Accept their responsibilities
Regardless of the circumstances, the customer is always right. Buyer showed full solidarity in three ways (better - all at once):
- Come up with a universal friendly phrase that will meet your employees to customer complaints;
- Keep communication with customers under the personal supervision, help employees, analyze their actions;
- Create a step by step guide responses to customer complaints. It must be about the points of satisfaction of claims.
9. "Thank you" - your investment in the future
3 of 4 people surveyed say they continue to buy from the company that left a good impression. The main bar of the impressions - friendly "Thank you." With each new appreciation for your time and buy you fascinate customers more and more. This word will never become old-fashioned.
WHAT COLOR TO USE IN BUSINESS AND ADVERTISING | Semantics color
Red - sets a determination, it can cause a person has a strong desire to make this or that act and, in relation to the topic of our conversation, to make vigorous efforts and buy, for example, the advertised product. This color is like no other, is able to quickly attract the attention, fix the gaze on the subject of advertising. The semantics of this color - 'attention, do not pass by, act for the sake of action: boldly, recklessly, yielding first to the senses. " The red color and also has a certain sexual charge. This is especially necessary to take into account those who advertises products are designed for men for whom red color has always been significant.
But do not overestimate this color too: he is good in moderation. So, a small detail ad or directory allocated red, would be appropriate and immediately attract attention, while its excessive use can cause consumer aggressiveness and even irritated the subject of advertising.
Orange - helps cause a surge of vitality, giving an optimistic tone. The ancients considered it the color of health and creativity. This color is best used in the advertising of medicines, children's products and services in health and education. Orange adds activity, but it gives a sense of inner balance and spiritual harmony.
Yellow - adjusts to communicate. It is the color of openness and sociability. He also helps to give the waxing balance emotions, to find inner peace, calm the anxiety. In addition, yellow is able to "give" the subject of intelligence, therefore, for example, advertising products such as "high tech" is best done in yellow. This color will be successful in the advertising of children's products, services, travel agencies, as well as advertising and PR-agencies.
Green - all softens, takes the edge off emotions. This color has a healing, relaxing effect. And it will be appropriate and effective in the advertising of medicines, water purification systems, dental clinics and pharmacies, veterinary clinics, health centers, and environmental protection.
Pink - a great assistant in the field of personal relationships: it enhances the senses, making us more alert, affectionate and sensitive. The range of use of this color may be the most wide: advertising perfumes, goods for women and children to the services of marriage agencies and family centers.
Blue - is also set to a region of feelings, but more elevated, more platonic than mundane. It is the color of friendly affection, kinship of souls. Blue - the color of peace and universal harmony. It gives an opportunity to feel an invisible connection with the universe and is able to give a holistic view of the subject, and the subject or business - Global and a favorable outcome.
Blue - helps to concentrate on the essentials: small things are not blurred, do not throw away. Blue item in the catalog or brochure immediately attract attention and, in contrast to the red, will never cause negative emotions.
Purple - the color of inner concentration. This color helps to deepen the internal: it helps to abstract from all unnecessary at the moment and concentrate on the main issue. Another interesting detail - a well-violet stimulates the brain and contributes to the solution of creative problems. It is no accident purple so love creative people. Therefore, if you are promoting a product, with which you want to emphasize the creativity of the goods or services are dedicated to providing creative elite detail in purple is a must!
Black - the color of self-immersion: it helps to isolate themselves from everything, withdraw and concentrate on solving a particular problem. At the same time, this color can be set to the melancholy and despondency. The black comes a sense of loneliness and isolation from the outside world. That is why the color in the print advertising is better not to use. This recommendation is, of course, does not apply to text and tables. Just in terms of their a few exceptions, it is better not to experiment.
White - the color of complete openness, a willingness to see the world in all its diversity. And the color is good because it does not bear any discomfort. One has only to note that monoispolzovanie of colors in print advertising can create a neutral effect when consumer advertising just reported the information about the product, without establishing any accents and priorities.
Red - sets a determination, it can cause a person has a strong desire to make this or that act and, in relation to the topic of our conversation, to make vigorous efforts and buy, for example, the advertised product. This color is like no other, is able to quickly attract the attention, fix the gaze on the subject of advertising. The semantics of this color - 'attention, do not pass by, act for the sake of action: boldly, recklessly, yielding first to the senses. " The red color and also has a certain sexual charge. This is especially necessary to take into account those who advertises products are designed for men for whom red color has always been significant.
But do not overestimate this color too: he is good in moderation. So, a small detail ad or directory allocated red, would be appropriate and immediately attract attention, while its excessive use can cause consumer aggressiveness and even irritated the subject of advertising.
Orange - helps cause a surge of vitality, giving an optimistic tone. The ancients considered it the color of health and creativity. This color is best used in the advertising of medicines, children's products and services in health and education. Orange adds activity, but it gives a sense of inner balance and spiritual harmony.
Yellow - adjusts to communicate. It is the color of openness and sociability. He also helps to give the waxing balance emotions, to find inner peace, calm the anxiety. In addition, yellow is able to "give" the subject of intelligence, therefore, for example, advertising products such as "high tech" is best done in yellow. This color will be successful in the advertising of children's products, services, travel agencies, as well as advertising and PR-agencies.
Green - all softens, takes the edge off emotions. This color has a healing, relaxing effect. And it will be appropriate and effective in the advertising of medicines, water purification systems, dental clinics and pharmacies, veterinary clinics, health centers, and environmental protection.
Pink - a great assistant in the field of personal relationships: it enhances the senses, making us more alert, affectionate and sensitive. The range of use of this color may be the most wide: advertising perfumes, goods for women and children to the services of marriage agencies and family centers.
Blue - is also set to a region of feelings, but more elevated, more platonic than mundane. It is the color of friendly affection, kinship of souls. Blue - the color of peace and universal harmony. It gives an opportunity to feel an invisible connection with the universe and is able to give a holistic view of the subject, and the subject or business - Global and a favorable outcome.
Blue - helps to concentrate on the essentials: small things are not blurred, do not throw away. Blue item in the catalog or brochure immediately attract attention and, in contrast to the red, will never cause negative emotions.
Purple - the color of inner concentration. This color helps to deepen the internal: it helps to abstract from all unnecessary at the moment and concentrate on the main issue. Another interesting detail - a well-violet stimulates the brain and contributes to the solution of creative problems. It is no accident purple so love creative people. Therefore, if you are promoting a product, with which you want to emphasize the creativity of the goods or services are dedicated to providing creative elite detail in purple is a must!
Black - the color of self-immersion: it helps to isolate themselves from everything, withdraw and concentrate on solving a particular problem. At the same time, this color can be set to the melancholy and despondency. The black comes a sense of loneliness and isolation from the outside world. That is why the color in the print advertising is better not to use. This recommendation is, of course, does not apply to text and tables. Just in terms of their a few exceptions, it is better not to experiment.
White - the color of complete openness, a willingness to see the world in all its diversity. And the color is good because it does not bear any discomfort. One has only to note that monoispolzovanie of colors in print advertising can create a neutral effect when consumer advertising just reported the information about the product, without establishing any accents and priorities.
Do not worry: How to get rid of the fears that interfere with business
Fear of public speaking
People who because of panic avoid speaking in public, psychologists call glossofobami. Fear of public speaking ranks second in the classification, after phobias fear of death. Scientists have found that a large number of people in a public statement released the amount of adrenaline, commensurate with what is released during a parachute jump. This phobia is usually attributed to the fact that as a child, parents often forbid a child to say, embarrassed or ignored it. Fear is stronger in high school when a teacher criticized answers to students and give them for evaluation.
There are many ways to get rid of this fear. For example, it is possible to imagine that during a speech you do not say, and are acting as a self-confident person. It helps to turn it from a monologue into a discussion: asking the audience, you will translate attention to his person for the whole room. Professional speakers will never go on stage without preparation. They are advised to rehearse many times before the presentation of the mirror, remembering not only the words but also gestures. During rehearsals should visualize what success is waiting for you, imagine the applause, as well as to work out the answers to questions that you can ask. You can work out in the pronunciation of speech to a close friend. During a speech to the audience you need to find someone who you kindly set, and focus on it. Smile and deep breathing can help reduce stress.
Fear of success
This paradoxical at first glance, a phobia is also called complex ions, first described by Abraham Maslow. According to legend, God commanded Jonah to be a prophet and go to Nineveh to preach repentance, but Jonah was afraid, thought that can not cope with such a responsible thing, and fled. Maslow wrote: "If you're deliberately going to become less important person than allow your abilities, you will be deeply unhappy person."
The complex ions is fear of man to realize his natural ability, his fear change, even uninteresting and limited, but somehow the existence of well-established. The absence of the great achievements of these people consider a guarantee that they bypass the crash and severe disappointment. They set themselves goals and long paltry "celebrating the victory", reaching them.
Escape from Freedom consists in the fact that people prefer to give up freedom in exchange burdensome
on a guaranteed minimum sustained prosperity
With complex ions are bound and the concept of freedom, which Maslow defines as responsible for his every life choice for their own destiny and not only. Escape from Freedom consists in the fact that people prefer to cede burdensome freedom in exchange for a guaranteed minimum sustained prosperity. Maslow distinguishes eight modes of behavior that allow overcome fear of success. It offers to imagine life as a process of continuous choice between progress and retreat. Any development occurs only after the realization of who you are and exactly what you want, so you need to separate yourself from imposed public purposes. The true goal may subconsciously scare that require significant changes in his "I", but this can happen only when the goal was not chosen you, and for you.
Fear of failure
Scientists call the fear of failure atychiphobia. People obsessed with her, often disclaim any action, because they believe that they are waiting for the inevitable failure. They subconsciously underestimate their own talents and abilities, cease to look for new solutions. Fear of failure in them is stronger than the potential joy of success.
Psychologists see the reasons phobias that people grew up in a family where love and approval directly linked with the achievements of the child. As a result, a person grows up with the feeling that he rejected, if he makes a mistake. These people choose the path of mediocrity and avoid the risk, it is unpleasant situation of competition.
For the treatment of phobias, psychologists often use the method of systematic desensitization, in which a person gets into a situation somewhat similar to those that cause him to panic attacks, but painless and taken out. In these situations, the person can control his fear, and the difficulty level rises gradually. The therapist shows how the fear response in them can be replaced by another: for example, anger, excitement, relaxation. Getting rid of the fear of failure is not possible without the realization that failure - an integral part of any experience.
Fear of change
Fear of change and uncertainty go hand in hand. The brain senses any changes as a source of stress, regardless of whether they are positive or negative. Any changes required to adapt and change the established view of the world. The most comfortable state for a man - a stable, predictable routine. It gives people a sense of control. Out of fear of losing control, they subconsciously avoid things that can dramatically change their lives. For example, they prefer to communicate in a limited circle of people who share their views on the world. They continue their relationships unsatisfying work on unloved work, because they are afraid to feel that they have lost in vain time. By repeating day after day, the same thing, they are experiencing an illusory sense of security.
In order to somehow get out of this vicious circle, psychologists advise to take the brain as the program requires constant updating. Fear of the unknown is generated by ignorance, so they are advised to try to replace fear with curiosity. This will move the focus to the feeling of fear in the direct action and the search for knowledge. Any failure to act only increases the fear, but activity gradually gives the necessary experience and confidence. Fear - it is an illusion, deception of the mind that takes a negative scenario for the only possible. Ralph Waldo Emerson wrote: "When confident guy goes one on one with the world and his frightening lack of beard, every time he was surprised to realize that this fake beard and frightens only those who are afraid of it."
Fear of making decisions
Obsessive fear of decision-making called decidophobia. The cause of phobia is usually considered a habit encouraged by their parents to do what others do not solve their own problems. In addition, the cause of phobia may be incorrect decision, which resulted in unpleasant consequences. Decidophobia prefer to find someone who will make decisions for them. In this role can perform parents, spouse or boss. Very often decidophobia believe in superstition and fate, which, as it deprives them of control over their lives.
The choice itself - not such an important point, as it is sometimes presented. This is only the beginning of the job. Make the "right" choice - it is rather a theoretical concept. Who knows what the result would have been obtained in the implementation of other options? If two or more alternatives like, the choice between them is not so critical. Decidophobia need to learn to listen to their own desires, no longer to think about how to please others. They tend to exaggerate the extent to which their actions closely followed by others. You can lose or win, but most people do not even notice
Fear of public speaking
People who because of panic avoid speaking in public, psychologists call glossofobami. Fear of public speaking ranks second in the classification, after phobias fear of death. Scientists have found that a large number of people in a public statement released the amount of adrenaline, commensurate with what is released during a parachute jump. This phobia is usually attributed to the fact that as a child, parents often forbid a child to say, embarrassed or ignored it. Fear is stronger in high school when a teacher criticized answers to students and give them for evaluation.
There are many ways to get rid of this fear. For example, it is possible to imagine that during a speech you do not say, and are acting as a self-confident person. It helps to turn it from a monologue into a discussion: asking the audience, you will translate attention to his person for the whole room. Professional speakers will never go on stage without preparation. They are advised to rehearse many times before the presentation of the mirror, remembering not only the words but also gestures. During rehearsals should visualize what success is waiting for you, imagine the applause, as well as to work out the answers to questions that you can ask. You can work out in the pronunciation of speech to a close friend. During a speech to the audience you need to find someone who you kindly set, and focus on it. Smile and deep breathing can help reduce stress.
Fear of success
This paradoxical at first glance, a phobia is also called complex ions, first described by Abraham Maslow. According to legend, God commanded Jonah to be a prophet and go to Nineveh to preach repentance, but Jonah was afraid, thought that can not cope with such a responsible thing, and fled. Maslow wrote: "If you're deliberately going to become less important person than allow your abilities, you will be deeply unhappy person."
The complex ions is fear of man to realize his natural ability, his fear change, even uninteresting and limited, but somehow the existence of well-established. The absence of the great achievements of these people consider a guarantee that they bypass the crash and severe disappointment. They set themselves goals and long paltry "celebrating the victory", reaching them.
Escape from Freedom consists in the fact that people prefer to give up freedom in exchange burdensome
on a guaranteed minimum sustained prosperity
With complex ions are bound and the concept of freedom, which Maslow defines as responsible for his every life choice for their own destiny and not only. Escape from Freedom consists in the fact that people prefer to cede burdensome freedom in exchange for a guaranteed minimum sustained prosperity. Maslow distinguishes eight modes of behavior that allow overcome fear of success. It offers to imagine life as a process of continuous choice between progress and retreat. Any development occurs only after the realization of who you are and exactly what you want, so you need to separate yourself from imposed public purposes. The true goal may subconsciously scare that require significant changes in his "I", but this can happen only when the goal was not chosen you, and for you.
Fear of failure
Scientists call the fear of failure atychiphobia. People obsessed with her, often disclaim any action, because they believe that they are waiting for the inevitable failure. They subconsciously underestimate their own talents and abilities, cease to look for new solutions. Fear of failure in them is stronger than the potential joy of success.
Psychologists see the reasons phobias that people grew up in a family where love and approval directly linked with the achievements of the child. As a result, a person grows up with the feeling that he rejected, if he makes a mistake. These people choose the path of mediocrity and avoid the risk, it is unpleasant situation of competition.
For the treatment of phobias, psychologists often use the method of systematic desensitization, in which a person gets into a situation somewhat similar to those that cause him to panic attacks, but painless and taken out. In these situations, the person can control his fear, and the difficulty level rises gradually. The therapist shows how the fear response in them can be replaced by another: for example, anger, excitement, relaxation. Getting rid of the fear of failure is not possible without the realization that failure - an integral part of any experience.
Fear of change
Fear of change and uncertainty go hand in hand. The brain senses any changes as a source of stress, regardless of whether they are positive or negative. Any changes required to adapt and change the established view of the world. The most comfortable state for a man - a stable, predictable routine. It gives people a sense of control. Out of fear of losing control, they subconsciously avoid things that can dramatically change their lives. For example, they prefer to communicate in a limited circle of people who share their views on the world. They continue their relationships unsatisfying work on unloved work, because they are afraid to feel that they have lost in vain time. By repeating day after day, the same thing, they are experiencing an illusory sense of security.
In order to somehow get out of this vicious circle, psychologists advise to take the brain as the program requires constant updating. Fear of the unknown is generated by ignorance, so they are advised to try to replace fear with curiosity. This will move the focus to the feeling of fear in the direct action and the search for knowledge. Any failure to act only increases the fear, but activity gradually gives the necessary experience and confidence. Fear - it is an illusion, deception of the mind that takes a negative scenario for the only possible. Ralph Waldo Emerson wrote: "When confident guy goes one on one with the world and his frightening lack of beard, every time he was surprised to realize that this fake beard and frightens only those who are afraid of it."
Fear of making decisions
Obsessive fear of decision-making called decidophobia. The cause of phobia is usually considered a habit encouraged by their parents to do what others do not solve their own problems. In addition, the cause of phobia may be incorrect decision, which resulted in unpleasant consequences. Decidophobia prefer to find someone who will make decisions for them. In this role can perform parents, spouse or boss. Very often decidophobia believe in superstition and fate, which, as it deprives them of control over their lives.
The choice itself - not such an important point, as it is sometimes presented. This is only the beginning of the job. Make the "right" choice - it is rather a theoretical concept. Who knows what the result would have been obtained in the implementation of other options? If two or more alternatives like, the choice between them is not so critical. Decidophobia need to learn to listen to their own desires, no longer to think about how to please others. They tend to exaggerate the extent to which their actions closely followed by others. You can lose or win, but most people do not even notice
воскресенье, 25 октября 2015 г.
If you have enough, and even an excess of resources (money, skills, material assets) - so you do not have ideas. Or do you want to accomplish too ordinary and familiar to any ideas that do not make you grow and develop.
Okay, I agree that it is quite a controversial statement. Anyway, the lack of start-up capital - a hell of a common problem.
What to do if you do not have enough money to start a business?
Of course, when it comes to the critical shortage (capital ten times less than the target), then nothing can be done. No tricks will not help. We need to beat out money from investors or try to get a bank loan.
And in other cases (when there is half or less than the calculated amount), the following options may be appropriate.
The increase in the establishment and development of original "test" the business. Ie for example, you decide to run a start-up. But even the modest technological breakthrough we need money. So first, you can make a version of the product (website, application, etc.), which operates under the traditional scheme. This will allow a well to test the market and make the first customer (and if lucky, and money). This applies not only and not so much to innovation in IT. Quite the contrary: the traditional business for the establishment of a "trial" version may be easier.
Involving friends and acquaintances. They can make you a discount on your services. Familiar lawyer or an accountant for the novice businessman - its weight in gold. Optional brazenly loading friends their requests - but some help is quite possible to get a reasonable price for a bottle of good cognac.
Attracting grants and other assistance from the state. Actually get a grant is not easy. But the support is not limited. For example, now almost everywhere established business incubators. One of their main services - provision of premises, which saves on space.
Partnership. It's all clear, we'll do just focus on the fact that the partner can not only be your classmate, but also quite a large structure - if you can convince her that you will do for them part of the work, you will find benefit for them. Again, it makes sense to look towards not only private but also public institutions. Bureaucracy, of course, is jammed, but the money we have in the power shall be considered rejected. With the master's table can fall quite a solid support.
Rejection of all the extra food, the concentration on the USP. At times the mass of the services prevents the company to position itself in the market. Therefore, the refusal by most of them can not only save money, but also to improve business processes.
Search unconventional methods of promotion - "guerrilla" marketing. Of course, advertising in any case, have to spend, but all of a sudden be able to find a cunning and effective way to express yourself?
Okay, I agree that it is quite a controversial statement. Anyway, the lack of start-up capital - a hell of a common problem.
What to do if you do not have enough money to start a business?
Of course, when it comes to the critical shortage (capital ten times less than the target), then nothing can be done. No tricks will not help. We need to beat out money from investors or try to get a bank loan.
And in other cases (when there is half or less than the calculated amount), the following options may be appropriate.
The increase in the establishment and development of original "test" the business. Ie for example, you decide to run a start-up. But even the modest technological breakthrough we need money. So first, you can make a version of the product (website, application, etc.), which operates under the traditional scheme. This will allow a well to test the market and make the first customer (and if lucky, and money). This applies not only and not so much to innovation in IT. Quite the contrary: the traditional business for the establishment of a "trial" version may be easier.
Involving friends and acquaintances. They can make you a discount on your services. Familiar lawyer or an accountant for the novice businessman - its weight in gold. Optional brazenly loading friends their requests - but some help is quite possible to get a reasonable price for a bottle of good cognac.
Attracting grants and other assistance from the state. Actually get a grant is not easy. But the support is not limited. For example, now almost everywhere established business incubators. One of their main services - provision of premises, which saves on space.
Partnership. It's all clear, we'll do just focus on the fact that the partner can not only be your classmate, but also quite a large structure - if you can convince her that you will do for them part of the work, you will find benefit for them. Again, it makes sense to look towards not only private but also public institutions. Bureaucracy, of course, is jammed, but the money we have in the power shall be considered rejected. With the master's table can fall quite a solid support.
Rejection of all the extra food, the concentration on the USP. At times the mass of the services prevents the company to position itself in the market. Therefore, the refusal by most of them can not only save money, but also to improve business processes.
Search unconventional methods of promotion - "guerrilla" marketing. Of course, advertising in any case, have to spend, but all of a sudden be able to find a cunning and effective way to express yourself?
For the efficient operation of the salon and getting stable earnings in an increasingly increasing competition to attract new customers, you must apply all the more original advertising techniques.
Beauty advertising campaign can be divided into two strategic objectives: to attract new customers and internal marketing for permanent retention.
We recommend you review the material from deystvuschego entrepreneurs on how to open your salon.
Methods to attract new customers
Traditional means of advertising do not work as effectively as before, so it is necessary to resort to a more thoughtful and highly directional action. Development of the campaign will consist of the following stages:
The study of competitors, their territorial distribution, pricing, range of services, conditions for regular customers.
Determining your target audience, segmentation of their income levels, preferences, age.
Identify ways to reach the target group in the area, places where the main events will be held on promotion - shopping malls and shops, medical centers, fitness and sports clubs, restaurants and cafes, business centers.
The development of effective means to attract customers.
Draw analyst traditional means of advertising, which can be used for the promotion of Beauty (Table 1).
Table. 1 - Comparative analysis of advertising media.
Means of advertising
Benefits
disadvantages
TV (local channels)
wide coverage, the possibility of combining images and sound
the high price of accommodation
Wireless
(local radio station)
wide coverage
Only sound, the high price of accommodation
Prints
reasonable price for accommodation
low popularity
Internet publications
reasonable price for accommodation
small coverage
Outdoor advertising
attraction, an effective means of attracting attention
narrow local coverage
Based on these data, we can make the following entries:
TV and radio, even local channels and stations, will not be an effective means of advertising because of the relatively high cost; the best option may be running line on cable ducts;
accommodation in the print media (newspapers) is possible, but only if the spread of the circulation in the area of the passenger compartment; expensive glossy magazines are not suitable because of the high cost of accommodation and long-term impact;
posting on the Internet efficiently and at acceptable cost;
outdoor advertising is very effective, good for the consumer.
The methods that will be effective for increasing the number of new customers beauty:
development and manufacturing of colorful advertising leaflets with photographs of clients 'before' and 'after' (anti-aging treatments, hairstyle, make-up), with a detailed description of services, contact details, the arrangement of interior;
conducting cross-marketing - sharing partner clients - an agreement on the placement of advertising leaflets with potential partners at the reception fitness centers, sports clubs, hospitals, travel agencies, etc .;
placement of advertising leaflets in the racks of luxury homes, shopping and business centers, pharmacies, etc .;
carrying out promotion activities in a local shopping center - for example, a day free of makeup, hairstyles and so on. for everyone, with advice from experts and the distribution of flyers and business cards;
distributing flyers beautiful girls - models in crowded places (at bus stops, near the shops).
Methods for saving regular customers
Besides promotional activities, the management of the salon should also pay great attention to programs for the conservation of regular customers, because they form the basic income of the cabin. But most importantly, they recommend the salon family and friends, and such advertising is most effective.
Measures to increase the loyalty of regular customers:
conduct surveys to better understand customer needs, and to promote the development of the programs;
training staff for their professional skills and knowledge;
formation of a system of bonuses, discounts, loyalty cards;
development of client-oriented company standards, to comply with their all staff of interior.
Beauty advertising campaign can be divided into two strategic objectives: to attract new customers and internal marketing for permanent retention.
We recommend you review the material from deystvuschego entrepreneurs on how to open your salon.
Methods to attract new customers
Traditional means of advertising do not work as effectively as before, so it is necessary to resort to a more thoughtful and highly directional action. Development of the campaign will consist of the following stages:
The study of competitors, their territorial distribution, pricing, range of services, conditions for regular customers.
Determining your target audience, segmentation of their income levels, preferences, age.
Identify ways to reach the target group in the area, places where the main events will be held on promotion - shopping malls and shops, medical centers, fitness and sports clubs, restaurants and cafes, business centers.
The development of effective means to attract customers.
Draw analyst traditional means of advertising, which can be used for the promotion of Beauty (Table 1).
Table. 1 - Comparative analysis of advertising media.
Means of advertising
Benefits
disadvantages
TV (local channels)
wide coverage, the possibility of combining images and sound
the high price of accommodation
Wireless
(local radio station)
wide coverage
Only sound, the high price of accommodation
Prints
reasonable price for accommodation
low popularity
Internet publications
reasonable price for accommodation
small coverage
Outdoor advertising
attraction, an effective means of attracting attention
narrow local coverage
Based on these data, we can make the following entries:
TV and radio, even local channels and stations, will not be an effective means of advertising because of the relatively high cost; the best option may be running line on cable ducts;
accommodation in the print media (newspapers) is possible, but only if the spread of the circulation in the area of the passenger compartment; expensive glossy magazines are not suitable because of the high cost of accommodation and long-term impact;
posting on the Internet efficiently and at acceptable cost;
outdoor advertising is very effective, good for the consumer.
The methods that will be effective for increasing the number of new customers beauty:
development and manufacturing of colorful advertising leaflets with photographs of clients 'before' and 'after' (anti-aging treatments, hairstyle, make-up), with a detailed description of services, contact details, the arrangement of interior;
conducting cross-marketing - sharing partner clients - an agreement on the placement of advertising leaflets with potential partners at the reception fitness centers, sports clubs, hospitals, travel agencies, etc .;
placement of advertising leaflets in the racks of luxury homes, shopping and business centers, pharmacies, etc .;
carrying out promotion activities in a local shopping center - for example, a day free of makeup, hairstyles and so on. for everyone, with advice from experts and the distribution of flyers and business cards;
distributing flyers beautiful girls - models in crowded places (at bus stops, near the shops).
Methods for saving regular customers
Besides promotional activities, the management of the salon should also pay great attention to programs for the conservation of regular customers, because they form the basic income of the cabin. But most importantly, they recommend the salon family and friends, and such advertising is most effective.
Measures to increase the loyalty of regular customers:
conduct surveys to better understand customer needs, and to promote the development of the programs;
training staff for their professional skills and knowledge;
formation of a system of bonuses, discounts, loyalty cards;
development of client-oriented company standards, to comply with their all staff of interior.
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