вторник, 17 ноября 2015 г.

10 signs that you need to immediately resign


1. You can not wake up. You will need another 10 minutes to get up. And then another ten.

2. While at work, you are experiencing physical pain for no apparent reason (it works your subconscious).

3. You do not want to respond to letters and phone calls. When the number of letters and phone calls, unanswered, to reach 20, you'll have to leave.

4. You do not quite understand what determines your salary.

5. You, for some inexplicable reason, afraid to face with other people from the office.

6. While in this job, you do not create for themselves any additional value. Treat yourself like a business. There is a growing value of this "business"?

7. Do you think about that, should not you start selling diet pills. Nobody in their right mind should not be taken for this.

8. Someone yells at you. You are not a child. And shout insulting. No one should ever yell at you. Never. But this practice is difficult to reverse, if you are already accustomed to the fact that you shout.

9. You think of office intrigue more than on how to achieve good results at work. Never dive into corporate gossip. Never.

10. Do you meet with someone who works at your company. One of you need to leave. And fast. Otherwise, work, relationships, life - all flies to hell. Do not shit where you eat.

Do not irritate me 10 annoying phrase that hear women entrepreneurs


The popular magazine intern HP interviewed girls who started their own business, and learned what stereotypes remove them from themselves.

1. Here will find a man, then end of business: get married, give birth to a child, heal a normal life

2. It is clear why the failure of the project: they are led by women. At Roman, too, things are not much, but it does at least have the eggs, and he knows how to lead

3. Girls should not be trusted to work with the finances, they do not know how to count money

4. It approves a plan for a month, depending on the mood and the phases of the moon

5. She has five children, is she able to manage your business? It turns your desktop into a swaddling board

6. It dismisses all employees, who dressed it better

7. A woman who is engaged in business, not a woman, but just a man in a skirt

8. It is to her husband gave business functions instead of earrings birthday

9. She's a successful company, these are not happy in your personal life

10.Mnogo you know successful business woman, who have done everything without the help of rich men? So assess your chances of success

суббота, 14 ноября 2015 г.

   Hot decal: print images of any complexity

Technology Hot decal represents endless possibilities for the organization of business on drawing images of any complexity. The technology is simple and does not require expensive equipment and materials, so the investment in starting a business are small. This list of products that you have to offer is quite wide. Your customers - companies that want to make unique corporate gifts for colleagues, private customers who want to decorate with unusual trinkets or make a gift to someone you know, designers, ordering stained glass photo tiles or plates with images for the project, cafes and restaurants that want to set up production dishes with their own logo ...
Dekolirovanie can become a successful and profitable business with a creative component.

This technology has the following advantages:

- A high level of quality products with a long shelf life;
- The reasonable price and prompt execution of orders;
- To solve the most complex problems - the application of full-color images with subtle elements;
- The circulation in any amount, even in an instance of the unit.

By hot decals can be applied to the image on the subjects of the most different materials: glass, porcelain, ceramic, enamelled metal. Thus it is possible to start production of a wide range of products: photo tiles for interior and exterior decoration, souvenirs, cups and plates with individual design, stained glass and decorative panels for the interior, signs and labels in vintage style, the exclusive sanitary ware.

To create a full-fledged business need to purchase the appropriate equipment: a laser printer with a set of ceramic toners, muffle furnace (0-850 C), the table for fixing the image, mesh-stencil-drying rack, computer. The price of this set will be from 150 to 250 thous. Rubles. Because supplies are needed: dekolnaya paper, ceramic toner, colloidal lacquer, washing liquid, ceramic tile, or other basis, a squeegee for applying varnish, squeegee to transfer images, tape temporary fixation.

Productivity of the equipment depends on several factors, one of the main - capacity muffle furnace. The greater the volume of the furnace, the more products can be produced per load. Importantly, the model on which the printer prints the ceramic product. It is considered the most versatile printer brand RICOH Aficio SP 830DN with expanded area of ​​printing. Using this model can dramatically increase the range, working with ceramic tiles of any size.

To accommodate the work area will approach any heated room with an area of ​​15-30m2. In addition, space is required for storing consumables and finished products. Rent this space will cost 10 000 - 20 000 rubles per month. To save space and reduce labor costs it is recommended to use a drying rack, to position the paper with the printed image.

Premises for production must comply with certain conditions. Thus, the indoor temperature should be less than 15 grams. Celsius. There must be a ventilation hood and three-phase power. The moisture level should be moderate, this can be purchased dehumidifier.

From the designer hired personnel needed for the preparation and processing of images and assistant designer. The duties of the assistant includes lacquer on paper with a picture, image transfer from the paper to the ceramic surface, loading articles in a muffle furnace, unloading products from the furnace after roasting, packaging and shipment of finished products. Wages designer - from 20 000 rubles, assistant - 15 000 rubles per month.

As the legal form of the usual suit individual entrepreneurship. When filling out the application, you can specify code NACE 22.22 "Printing not elsewhere classified." When choosing a system of taxation of the company, you can stop on a simplified tax system (STS 6% of revenue or 15% of profits) or buy a patent for a year.

With the technology of hot decals can create interior and design solutions of any complexity without the high cost and time. This technology is somewhat similar to the principle of decals. The image printed on special paper, varnish and let the warm water. Laminated element can be easily separated from the substrate and transferred onto the surface dekoliruemuyu carefully smoothed and fired in a muffle furnace at high temperatures. The resulting surface is resistant to mechanical and chemical resistance, has a long life and does not fade under the influence of direct sunlight.

Manufacturing method of hot decal is considered completely harmless and environmentally friendly compared to the "old technology spraying." Modern production significantly improved print quality and reduced production time. Digital technology allows you to transfer decals any image with accurate of all colors, tints, and the smallest details. Because of this, it is possible to print a full-color image even porcelain stoneware.
        How to share a stake in the business

Many entrepreneurs for a long time in a state of uncertainty and vagueness in many aspects of interaction with a partner. It is therefore important to agree on the beach.

1. Determine how disputes will be resolved

If you have two, then someone must be controlling interest - someone has to be over, and someone to give up - so it will be easier to deal with controversial issues and you do not have to resort to an arbitrator. If you have three or more - Define the decision tree: the decision of the majority vote or majority owner.

2. Use the vesting

Stipulate and mount what would happen if one of the participants come from the race before it ceases to be necessary to the project (as a rule, takes place three years after the launch of the project: it becomes a mature company and ceases to be a startup).
Please respect the shares

Highlight them with a sense of greed and is very rare. Always imagine what will happen with your shares, when her razmoyut three rounds of investments: Divide the initial share of the eight - whether you are psychologically satisfied with this figure? If after all the circles of hell you decide to bring in a startup hired CEO from 10% option (which is a common practice), would not it be higher than your share?

3. Give the proportion of only trusted people

The smallest unit of testing - 1 year or jointly earned 1 million. The crisis, and the money can open people that they are carefully concealed. All that is withheld can climb out.

4. Give the proportion of only those whom they will motivate

Maybe your CTO is a key employee without it the company can not exist. Maybe he checked with him and you have passed through fire and water. At the same time it is not psychologically drives and motivates a sense of ownership - that is, the proportion of it is not needed. And while he dreams of a secluded workplace with a hammock and an aquarium. Then do not let him share until he did not come to this desire, and invest in a hammock and an aquarium.

5. Involve the smart money

Financing is considered smart, if coupled with investors' money brings to the project its unique expertise, communication, access to sales channels and strategic partners. Money does not smell, but they have different costs, depending on the source of. If you are an inexperienced investor provides the investment, the investment to its discount to be applied - it may be equal to the dollar to 10 cents, because the money he was still a high probability to attract and problems, as well as unnecessary questions, and panic can demotivate. But the dollar experienced investors, and even with expertise in your market may be worth $ 100 for you - as it is the smart money, enrich you both morally and financially.

среда, 11 ноября 2015 г.

Management Tools signs of true loyalty


1. Emotional attachment

Quite difficult to establish true friendship "brand-to-consumer", but we must remember that it is feelings and emotions are the basis of the phenomenon of true loyalty. This is nothing new, but the work of marketing in this area - is a constant, conscious, thoughtful interaction with consumers, requiring the implementation of a large number of activities.

The system of personalized information messages, including various greeting messages and pleasant surprise, unique content from the brand, work multichannel contact centers with consumer demands - all components work with consumers, stimulating an emotional attachment to the brand.

2. Knowledge of rational benefits

Here, our activities should be carried out in two directions: to inform consumers about the important properties of the product and the creation of added value product.

The maximum effect in informing the consumer can be achieved by using the concept of "permission marketing" - that is, integration of branded messages in the content original "approved" by the consumer, as well as content that is interesting to the consumer personally. In this context it becomes especially important sphere of tracking consumer interest in the framework of CRM projects (from the collection of statistics on topics in respect of which the consumer is active, to test).
Starting bonus, coupon, loyalty programs funded - an effective tool for increasing the value of sound products and services.

3. Tolerance to the negative

Tolerance errors brand - a rather difficult to control force, based on the phenomenon of trust, which, as we know, can not be bought. To enhance trust can be achieved by PR-activities and active reputation management.

In addition, confidence in the brand deserves attention to consumer complaints. A simple example of this kind of attention - loyalty program for one of the brands of diapers, which builds one agency using non-branded club for young mothers. This agency took claim for defective (according to consumers) diapers, courier service replaced with a new product. But these products are not disposed of, and were given to the examination. Results of examinations were sent to consumers. As a result, the positive effect arising after forumnyh consumer stories about cases of work with their complaints, has surpassed all our expectations.

Instead of suppressing the problem, treat it carefully. Replace the product, understand the essence of the claim, investigate the issue, reported the results of consumer research, to publicly describe the problem, the cause of the problem and how to resolve it. And you will be surprised effect.

4. Positive experience

The best tool in the formation of positive experience using the product - to consumers to try it. For FMCG good result can give special bonuses for purchasing the target / new product. Within the non-branded loyalty programs, which involve non-consumers, this simple tool can provide not only the first experience eskpluatatsii, but even switching from competitive products.

But do not forget the experience of interaction with the customer is the product, that is, customer service, after-sales service, "staging" of the sales process, etc.

5. Re-buy

Repurchase best stimulated by the activation of bonus within CRM-projects. The most important thing - it is an absolute confidence in the economic efficiency bonusirovaniya.

Seven Tips millionaire:

1. Stop spending money
For example, the experience of Robert Fletcher: "When I came to Ukraine, I bought a mobile phone for just $ 50, and here I see even the 18-year-old girl's phone cost 200 to 500 dollars."

2. Start saving money
Ideally, you want to save from 10 to 50% of their income. The logic is simple: when you have no money, you have no chance to take advantage of new business opportunities, and at the same time to test in practice one of the fundamental laws of money, which reads: "Money attracts money."

3. Invest in real estate and the dwelling
Real estate can be a good opportunity for investment.

4. Protect your money
Invest carefully, guaranteed and preferably without risk.

5. Invest money with intelligent, experienced people
The best partner for investment - a person who already has experience of making money. He can tell what investment rate of return, and what safer (not synonymous).

6. Look for new ways to save money is to make you more money, and the money - more money. 
That is, the money you save, you have to invest time and again. Rule by Robert Fletcher: Only after you will have five sources of income, you can spend 10% on entertainment and major purchases (car, a new TV, etc.)

7. Learn
Learn what you need, how you can earn more money. Ideally, you'll have to learn every week, to further increase their income.

воскресенье, 8 ноября 2015 г.

Business idea: the production of chocolates at home.

Profitable business - the production of chocolates, you can start at home with a minimal investment by purchasing only the necessary molds for the preparation of sweets and proper ingredients.
You can implement the local chocolate shops, small cozy cafes, an agreement with the organizers of the celebrations for the promotion of sweets at events, as well as create your own web site or group VKontakte for the sale of goods. To attract attention to order a beautiful shiny sweets wrappers.

Candy delivered to the Russian market only venerable candy factory. Private producers on the market do not meet the candy. Surprisingly, because in every city a lot of small bakeries, which prepare cakes, pies, homemade sweets but does not prepare one, only mothers and grandmothers in the kitchen.
Huge profits get candy factories questionable taste and composition. But domestic production of chocolates can be a lucrative business.

Before you engage in the production of chocolates, you need to decide what your business is interesting that you are a perfumer ready to invent new flavors bouquets. You must have your own secret recipe.
If there is no, it is required to come up, subtract, modernize, to come up with the legend that you got this recipe from my great-grandmother, who prepared the candy in this recipe is still at the royal court. It is important to create a story about the mystery and sweets, because we all come from childhood.

Start cooking the candy you can in the kitchen. Over time, you will be able to open a small confectionery factory. To compete with large corporations you will not be, because the scale of your operation will be a fraction, because your sweets are handmade.
But the equipment for the production of chocolates and kitchen equipment will have to buy, without molds and special equipment is necessary. A separate cost item is packaging. Each candy can be wrapped in a wrapper designer, if you do not own ability to design, development can order for a fee. By the way, the appearance of candy you can "srisovat" from foreign websites.

Be sure to keep in the arsenal of a variety of boxes for packing sweets. Gift Wrapping - the key to the success of your business. After all, most people will purchase products as a gift.

Explore the technology of candy, hang out on the forums with professional confectioners. You can not have a professional education, but should be able to cook. Come up with a few recipes of sweets, it may be chocolates, sweets from lean dried fruits and nuts, organic lollipops.

Its products can be delivered in the confectionery kiosks city, gift shops, just remember that candies domestic production goods and perishable, so most have to prepare sweets to order. This may be a chain of cafes and restaurants, or firm-service catering. Open your shop is too expensive, especially in the early stages of business development. Create a "delicious" site on the Internet, offer their work on it.

Make up a bouquet of sweets, put emphasis on natural ingredients. During the holiday period, take pre-orders, take part time for the New Year, and on March 8 couriers and confectioners, which will help you not to lose clients, to please all, not to lose revenue.